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Top related persons:
Ogilvy - 2 Ogilvy influencer - 2 — Ogilvy - 2 Shah Rukh Khan - 2 Lu — - 2 Cameron Ajdari - 2 It's - 2 Izea - 2
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WPP - 2 UCLA - 2 Meta - 2

Search resuls for: "— Ogilvy"


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☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
  + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.
Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta
☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
  + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.
Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta
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