It's not just Miami seeing the uptick — Messi's future competitors are also seeing a bump.
Messi and Inter Miami are set to visit LAFC at SoFi Stadium on Sept. 3.
Fanatics won't start printing Messi Inter Miami FC jerseys until the deal is official, but fans are already scooping up team gear in large numbers.
The digital sports platform says more Inter Miami merchandise has been sold since Wednesday than the previous two months combined.
Meanwhile, Inter Miami is getting ready to cash in on its future global audience.
Persons:
Lionel Messi, It's, Germain, Messi, David Beckham, Cruz, Joe Pompliano, Phil Neville, Adam Budelli, it's, Josh Gerben
Organizations:
Hard, MLS, Inter Miami FC, Paris Saint, Inter Miami's, Leagues, Cruz Azul, Inter Miami, Eastern Conference, NFL, NBA, StubHub, Messi, LAFC, Messi Inter Miami FC, Gerben Law
Locations:
Honduras, Argentina, Miami, Paris, Mexican, Europe, Barcelona, SOÑAR