A little over two years after selling adtech company Flashtalking to Mediaocean for $500 million , John Nardone is on the hunt for his next big adtech exit, he confirmed to Business Insider.
Private equity firm GTCR is poised to be the financial sponsor on such a deal.
Nardone intends to become CEO of the roll-up company and expects to bring on his own management team.
Days before the agreement closed, "Vista swooped in and stole the deal," Nardone said.
Before Flashtalking, Nardone sold the adtech company [x+1] to fellow adtech firm Rocket Fuel for around $230 million , and he helped take the digital marketing and research company Modem Media public.
Persons:
John Nardone, Mediaocean, GTCR, Nardone, Innovid, — Innovid, Stephen Master, GTCR's
Organizations:
Business, Vista Equity Partners, Media
Locations:
Mediaocean, —