Alex Grendi is a men's sex coach who sells a $3,000 virtual course with access to a support group.
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He'd often experience erectile dysfunction or premature ejaculation with partners, causing feelings of confusion and shame during already vulnerable moments.
Six months into coaching individual clients, Grendi decided to video-record his guides and add a community element to his coaching.
He recalled working with a single 30-year-old client who said it was the norm for sex to feel awkward, anxiety-provoking, and unsatisfying.
Persons:
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Organizations:
Service, Business