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Charles Leclerc of Monaco driving the (16) Ferrari SF-23 on track during practice ahead of the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit on November 17, 2023 in Las Vegas, Nevada. Mark Thompson | Getty Images Sport | Getty ImagesWhen Liberty Media Chairman John Malone finalized the $4.4 billion acquisition of Formula One in 2017, he knew he was onto something. Mark Thompson | Getty Images Sport | Getty ImagesEvening out the field created more exciting story lines, which Netflix seized on. But to crack America, F1 needed a spectacle, and the 2023 Las Vegas Grand Prix would provide it. Mark Thompson | Getty Images Sport | Getty Images
Persons: Charles Leclerc of Monaco, Ferrari, Mark Thompson, John Malone, Fred Vasseur, — Ferrari, Red Bull, Mercedes AMG, Zak Brown, CNBC's, Max Verstappen, Stuart Pringle, Malone, Brown, Stefano Domenicali, Alexander Albon, Williams FW45 Mercedes, Kevin Magnussen, Haas, Autodromo Jose Carlos Pace Organizations: Las Vegas, Circuit, Getty, Liberty Media, Formula, Liberty, Ferrari HP, Constructors, Honda, McLaren Racing, Oracle Red Bull, Prix, Qatar, Lusail, Netflix, Silverstone, CNBC, Dells, Miami, Austin, Vegas, Autodromo Jose Locations: Las Vegas , Nevada, Netherlands, parc ferme, Lusail City, Qatar, U.S, Vegas, Thailand, Denmark, Brazil, Sao Paulo
Since 2021, Formula 1 races have used Ferrari Trento sparkling wine for podium celebrations. Ferrari Trento said it had nearly tripled its US sales since the start of its F1 partnership. They've been spraying and imbibing sparkling wine produced by the Italian company Ferrari Trento (no relation to the Ferrari car manufacturer). Our goal is really to increase our export sales and make Ferrari Trento more and more international." Max Verstappen and Lewis Hamilton celebrate on the podium with Ferrari Trento sparkling wine in 2021.
Persons: Ferrari Trento, , Georges Bizet's, Carmen, Matteo Lunelli, Juan Manuel Fangio, Jo Siffert, Dan Gurney, Mumm, Lunelli, Daniel Ricciardo, Aly, Theresa Sanchez, it's, Christian Miller, UC Davis, Miller, who's, — Ferrari, Ferrari, Max Verstappen, Lewis Hamilton, Yuri Kochetkov, Sanchez, It's Organizations: Service, Ferrari Trento, Ferrari, Champagne, Chandon, University of California, Netflix, UC, Wine Market, Las, — Ferrari Trento, Prix, Las Vegas, Formula, NFL, NBA, MLB Locations: Trento, Champagne, Italian, Italy, United States, Argentine, Swiss, Davis, Ferrari Trento, Miami, Las Vegas
LAS VEGAS (AP) — Ferrari rebounded from a disastrous first day of the Las Vegas Grand Prix with a Charles Leclerc and Carlos Sainz Jr. sweep of Friday night qualifying. After the qualifying run, Sainz was struggling to balance the showmanship of F1's first visit to Las Vegas in 41 years and the damage to the sporting element of the biggest spectacle on the series' 22-race calendar. F1 and owner Liberty Media have spent $500 million on the race that uses the Strip and incorporates several Las Vegas landmarks. “But I see the race as a very good opportunity for F1 and I think F1, it's a good thing that's in Las Vegas and I am enjoying coming to Las Vegas. He's been critical of the event since before he even arrived because he believes F1 has put too much emphasis on the entertainment value of the Las Vegas race.
Persons: — Ferrari, Charles Leclerc, Carlos Sainz Jr, Sainz, Ferrari, , ” Leclerc, Max Verstappen, , Red Bull, He's, ” Verstappen, Carlos, ” George Russell, Pierre Gasly, Williams, Alex Albon, Logan Sargeant, Sargeant . Sargeant, We’ve, ” Lewis Hamilton, Sergio Perez, McLaren, Lando Norris, Oscar Piastri, ___ Organizations: LAS VEGAS, Las Vegas, Ferrari, FIA, Liberty Media, , Red, Las, League, National League, Mercedes, American Locations: Las Vegas, United States, Vegas, Alpine, Florida
"We are a brand that is not looking for volume," Ferrari CEO Benedetto Vigna told CNBC in an exclusive interview from Pebble Beach. Founder Enzo Ferrari famously said Ferrari would produce "one less car than the market demand." Ferrari Purosangue Source: FerrariVigna said that despite limited supply, the company continues to expand its reach among younger, new clients. Vigna added that buying a Ferrari should never be easy or quick, since it's the ultimate aspirational car. "Getting a Ferrari is an experience that starts from the time you first see a Ferrari," he said.
Persons: Ferrari, Benedetto Vigna, Francesca Volpi, Enzo Ferrari, Ferrari Vigna Organizations: CNBC, Ferrari, Ford, General Motors, Ferrari NV, Bloomberg, Getty Locations: Pebble Beach, Maranello, Italy
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