"We are a brand that is not looking for volume," Ferrari CEO Benedetto Vigna told CNBC in an exclusive interview from Pebble Beach.
Founder Enzo Ferrari famously said Ferrari would produce "one less car than the market demand."
Ferrari Purosangue Source: FerrariVigna said that despite limited supply, the company continues to expand its reach among younger, new clients.
Vigna added that buying a Ferrari should never be easy or quick, since it's the ultimate aspirational car.
"Getting a Ferrari is an experience that starts from the time you first see a Ferrari," he said.
Persons:
Ferrari, Benedetto Vigna, Francesca Volpi, Enzo Ferrari, Ferrari Vigna
Organizations:
CNBC, Ferrari, Ford, General Motors, Ferrari NV, Bloomberg, Getty
Locations:
Pebble Beach, Maranello, Italy