Many of TikTok’s users — more than 150 million in the United States alone — are interested in books. In the past year, videos with the #BookTok hashtag have been viewed more than 91 billion times, up from nearly 60 billion views the year before, according to the company. Posts tagged #ColleenHoover have been viewed more than 4.2 billion times, and her books have sold more than 24 million copies. “To say it’s hugely important is an understatement at this point,” said Bess Braswell, a senior publishing director at Harlequin. According to the description, it would create an ecosystem where people could find, buy, read, review and discuss books.

---

Persons: — Colleen Hoover, Circana, “, ”, Bess Braswell, ByteDance Organizations: Harlequin, Press Locations: United States