Disney CEO Bob Iger wants people to know the company isn't trying to advance a political agenda. It's a message Iger has been keen to send since his return as CEO in November 2022. Peltz made "woke" Disney a plank of his campaign, questioning Marvel's "Black Panther" and "The Marvels" that cast Black and female leads, respectively. Just take the vicious online reactions to its new "Star Wars: The Acolyte" series on Disney+, made by a female showrunner. And with Iger promising the company will lean more on its beloved franchises, Disney is likely to continue being a magnet for criticism from social conservatives.

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