Practically, it's about so much more — and CEOs these days are being held accountable for more than profits.
There's also the notion of social justice — which often sees CEOs encountering criticism when they speak up on culturally sensitive issues, or facing blowback if they stay silent.
Brands like Disney, Target , Bud Lite and North Face face consequences for expressing a view, including boycotts, online protests, and threats of violence.
It's OK to avoid constantly getting into the fray; instead, pick moments that enforce the company's values.
When CEOs do decide to take a public stance, Eber said that their PR teams are there to help.
Persons:
Insider's Hasan Chowdhury, aren't, —, There's, George Floyd, Roe, Wade, Karen Eber, Chowdhury, Eber, Richard Hytner, Bud Lite, Insider's Kelsey Vlamis, Bud, influencer Dylan Mulvaney, Heinerscheid, Bud Light's, we're, LIV Golf, Insider's Joe Ciolli, LIV, Jay Monahan, Monahan, I've
Organizations:
Service, Pride, Saatchi, Saatchi's, CNN, Street, Brands, Disney, Target, Anheuser, Busch InBev, PGA, LIV, Wall Street, PGA Tour
Locations:
It's, Europe, Middle East, Africa, Saudi, Saudi Arabia