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Net sales of what's left of Adidas' former banner line of sneakers brought in about 750 million euros last year, compared with over 1.2 billion euros in 2022, the company reported. Of the 300 million-euro profit it earned from the sales of Yeezy shoes last year, the company said it had given away or planned to donate over 140 million euros (about $152 million). It blamed a high tax rate for ending the year with a net loss of 58 million euros, a massive turnaround from net income of 254 million euros in 2022. Looking forward, Adidas expects to make about 250 million euros in sales of the remaining Yeezy shoes this year. It said that North America was “particularly affected by the negative Yeezy impact” and that revenue there dropped 16% last year.

Persons: —, it's, Ye, Philonise Floyd, George Floyd, what's, Adidas, Bjørn Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: Germany, North America, America, Paris

FRANKFURT, Germany (AP) — Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company included the possible write-off of the remaining Yeezy inventory in its outlook Wednesday for its earnings this year, narrowing its expected loss to 100 million euros from an earlier prediction of 450 million euros, thanks in part to the earlier two releases of Yeezy shoes. CEO Bjorn Gulden, who took over after the Yeezy breakup, is leading an effort to recover from the loss of the profitable Yeezy business. He declined to say what the company would do with the shoes if they remain unsold. The breakup with Ye left the company, based in Herzogenaurach, Germany, with 1.2 billion euros worth of unsold Yeezys and searching for a responsible way to dispose of them.

Persons: —, Ye, Philonise Floyd, George Floyd, Bjorn Gulden, Gulden, ” Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: FRANKFURT, Germany, Israel, Gaza, Herzogenaurach

SAN FRANCISCO (AP) — Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, "meant what he said” when he made a series of antisemitic and other offensive remarks last year. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. The break with Ye left Adidas with a huge supply of unsold Yeezy sneakers that it has begun to sell in limited batches. The company has not said how many of those shoes remain in inventory, although the unsold shoes and Ye's departure impacted Adidas profits.

Persons: Bjørn Gulden, Ye, Gulden, ”, “, Ye’s, Kim Kardashian, David Organizations: FRANCISCO, Adidas, Good, Paris Fashion, Star, Defamation League, Keeta Floyd Institute for Social Locations: U.S

☆ Adidas Profit Falls 83% After Split With Yeezy
▼ + stars: | 2023-03-08 | by ( Trefor Moss | ) www.wsj.com time to read: 1 min

Adidas said that revenue would decline by a single-digit percentage amount in 2023. HERZOGENAURACH, Germany— Adidas AG is facing a slump in China and $6 billion of unsold inventory, adding to its challenges after a bruising 2022 in which it dumped its chief executive and terminated its partnership with rapper Kanye West. The German sportswear maker’s revenue increased 6% last year to 22.5 billion euros, equivalent to $23.7 billion, while its net profit fell 83% to €254 million. In the fourth quarter, revenue growth almost ground to a halt and the company posted a €482 million loss. Adidas also slashed its dividend almost 80%.

☆ Kanye West is no longer a billionaire after being dumped by Adidas, but is still worth $400 million. Here's how he spent his money.
▼ + stars: | 2023-02-12 | by ( Stephanie Stacey | ) www.businessinsider.com time to read: +2 min

Major companies have severed ties with Ye in the wake of recent antisemitic comments. His net worth has been slashed, per Forbes, but he's still worth $400 million. Ye's assets include his music catalog, extensive real estate portfolio, and numerous vehicles. He's now lost the long-sought title, but is still worth a healthy $400 million, per Forbes, which ranks him the 2,543th richest person in the world. was dropped by Def Jam, per The New York Times, and he's no longer represented by Creative Artists Agency.

☆ Kanye West is still worth about $400 million despite being dropped by multiple brands. Here's how he spent his money.
▼ + stars: | 2022-11-12 | by ( Stephanie Stacey | ) www.businessinsider.com time to read: +1 min

Major companies have severed ties with Kanye West in the wake of recent antisemitic comments. West's net worth has been slashed, per Forbes, but he's still worth $400 million. He's now lost the long-sought title, but he's clung onto a healthy $400 million, per Forbes. West was dropped by big brands, including Balenciaga, Gap, Vogue, and — perhaps most crushingly — Adidas. was dropped by Def Jam, per The New York Times, and he's no longer represented by Creative Artists Agency.

☆ Kanye West's worst nightmare is coming true — Adidas plans to sell Yeezys under new branding
▼ + stars: | 2022-11-09 | by ( Matthew Kish | ) www.businessinsider.com time to read: +3 min

On an earnings call Wednesday, Adidas said it plans to release more Yeezys under its own branding. "I'm not standing for this blatant copying no more," he wrote on Instagram reacting to images of the Adidas Adilette slide. On a Wednesday call to discuss quarterly earnings, Adidas Chief Financial Officer Harm Ohlmeyer reiterated the company owns the designs it made in partnership with Ye. Pressed during a subsequent Q&A with reporters, Ohlmeyer declined to elaborate on Adidas' plans, beyond repeating the company owns "all the versions and new colorways. An exception could be the Yeezy Slide, for which Ye owns the patent.

☆ Yeezy without the Ye? Who is new ‘sole’ owner
▼ + stars: | 2022-10-25 | by ( Jon Sarlin | ) edition.cnn.com time to read: +7 min

While the Adidas statement definitively closes the door on selling Yeezy branded products, according to legal experts I talked with, it opens the door for them to rebrand the existing Yeezy designs sans Ye. Haff told me that the “sole owner” sentence in Adidas statement is a legal “warning shot” to Ye. Could Ye now build out his own Yeezy fashion brand? Adidas’ Yeezy sneakers were some of the most coveted and influential shoes, often selling for thousands of dollars on the resale market. Last month, Cowen analyst John Kernan estimated that the Yeezy brand accounts for 4 to 8% of Adidas’ overall revenues.

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