New York CNN Business —Ticketmaster apologized to Taylor Swift and her fans late Friday night after a ticketing debacle this week that made it difficult for consumers to buy tickets to the pop star’s new tour.
“We want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets,” the ticketing site said in the blog post.
“Once we get through that, if there are any next steps, updates will be shared accordingly,” it wrote.
The mea culpa comes after Swift spoke out earlier on Friday about how the situation was “excruciating” for her to watch as it unfolded into chaos.
Customers complained on social media about Ticketmaster not loading, saying the platform didn’t allow them to access tickets, even if they had a pre-sale code for verified fans.