New York CNN —A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
“Everyone can see that advertising on X is a treacherous business relationship for advertisers,” they said.
Following that, brands’ faced issues where their ads were placed next to illegal or harmful content, the group said in a statement.
GARM said its group reduced such ads from 6.1% in 2020 to 1.7% in 2023.
Persons:
Elon Musk, “, GARM, Linda Yaccarino, hasn’t, ” Yaccarino, Nandini Jammi, Claire Atkin, ”, Ørsted —, ’, Musk, X, CCDH
Organizations:
New, New York CNN, Global Alliance, Responsible Media, World Federation, Institute, Twitter, CVS, Unilever, Mars, Facebook, Brands, Center, Media
Locations:
New York, Danish, Texas, Christchurch New Zealand