TikTok has led to a surge in UGC, or user-generated content, ads.
AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said.
In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic.
Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom.
AdvertisementAdvertisementRead the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators
Persons:
TikTok, Read, TikTok that's, Erin Confortini, Salha Aziz, @sociallyaziz, Aziz, Joseph Arujo, Danil Saliukov
Organizations:
UGC, Brands, SAG, Ford, Walmart
Locations:
TikTok, Delta