The TikTok Ad Awards are back in full force for 2023, with brands and agencies across Europe being recognised for amazingly creative, high-performing campaigns. Lidl harnessed this power to launch its brand on TikTok, drive new followers and foster brand love in the process. The content positioned Ford as a brand that understands the TikTok platform, interacts with the community, and responds quickly as well as entertainingly to viral moments. For more tips, explore their Creative Center or check out their Creative Codebook. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter.

---

Persons: TikTok, Lidl, Leo Burnett, Fiat, Gabriele Vagnato, MASPEX, @Foxx.gotuje, Ford, @officieldace, Read Organizations: Creative, Fiat Stellantis, Fiat, Cloetta Suomi, Bängeri, SPACE CAT, Creative Spain Samsung, BE, Samsung, Deutschland, Ford, BNP, Creative Center, Center, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, Creative Spain