Now Etsy CEO Josh Silverman wants the company, whose stated mission is to "keep commerce human," to get back to its roots.
The company on Tuesday is launching a major overhaul of the policies that govern its site to make it "crystal clear" to shoppers what products belong on Etsy, Silverman said in an interview with CNBC.
The changes include new labels on its website and app to show how each seller created a particular item.
"We're positioning ourselves to answer the call for original goods and real people by dialing up the things that make Etsy, Etsy," Silverman said.
In December, Etsy laid off 11% of its workforce, with Silverman citing the "very challenging macro and competitive environment" as reasons for the cuts.
Persons:
Etsy, Josh Silverman, Silverman, It's
Organizations:
CNBC, Amazon, Nasdaq
Locations:
China