In the Levi’s store on Market Street in San Francisco, the denim maker’s newly extended collection is on full display.
Black denim overalls are paired with a light-blue long-sleeve denim blouse, complemented by a denim cap.
The assortment of tops, which Levi’s has been producing at a faster rate than it has in the past, was equal to the store’s inventory of jeans.
Ms. Gass, 55, wants to make Levi’s not only a brand you think of when you want jeans, but also a place you go to first when shopping for shirts, jumpsuits and puffer jackets.
Her goal is to get customers back more often — since people usually buy tops more frequently than bottoms — and to bring them to Levi’s stores, its website and its mobile app.
Persons:
jean, ” Michelle Gass, Levi Strauss, Levi’s, Gass’s, Gass
Organizations:
Levi Strauss & Company
Locations:
San Francisco