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☆ Linda Yaccarino, Elon Musk, and the most difficult CEO job on earth
▼ + stars: | 2023-08-28 | by ( Kali Hays | Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

Linda Yaccarino is tasked with fixing a product that Elon Musk seems to have intentionally broken. Linda Yaccarino had been on the job for only about a month when Musk dropped the weekend X bomb. Some X employees said they see Yaccarino as a CEO in name only. "She was clearly on message with talking points that built a case for reappraisal," said a longtime ad industry executive. "Linda says nothing"Yaccarino has also struggled to rally X employees in other ways.

Persons: Linda Yaccarino, Elon Musk, adieu, Musk, Yaccarino, Rebecca Blackwell, She's, Elon, Matt Navarra, Gwynne Shotwell, Dia Dipasupil, hadn't, Navarra, she's, Linda Yaccarino Isaac Brekken, execs, Adolf Hitler, Linda, they've, he's Organizations: Employees, AP, Twitter, SpaceX, X, Penske Media, Getty, General Motors, CNBC, X's New, PGA Tour, San, YouTube, Facebook Locations: San Francisco , New York, LA, Miami Beach, Fla, New York City, X's New York, New York, San Francisco

☆ Here’s what Donald Trump’s return to X could mean for the platform’s business
▼ + stars: | 2023-08-25 | by ( Clare Duffy | ) edition.cnn.com time to read: +6 min

Trump’s return appeared to be welcomed by X owner Musk, who has been encouraging politicians and public figures to post on the site in a bid to improve user numbers. If Trump decides to return to regularly posting on X, it could be a major boon to the platform’s effort to attract an audience as it faces increased competition. Trump’s return “should have a positive impact on [X’s] engagement at a time when it needs it,” D.A. What’s more, after making his return to X, Trump appeared to try to clarify where his loyalty lies. !” Trump posted on the X competitor platform.

Persons: Elon Musk, Donald Trump’s, Trump, Trump’s, Musk, ” D.A, Davidson, Tom Forte, Linda Yaccarino, –, ” Forte, ”, ” Trump Organizations: New, New York CNN, Twitter, Republican, CNN, Nazi, Trump, Facebook Locations: New York, Georgia, Washington

☆ Elon Musk admits X 'may fail, as so many have predicted'
▼ + stars: | 2023-08-20 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Elon Musk seemed to suggest that his takeover of X, formerly known as Twitter, could be doomed. The billionaire said Saturday that X "may fail," but that the company would try to succeed. Elon Musk appeared to admit that his $44 billion takeover of X could be doomed. The owner of the platform formerly known as Twitter said Saturday that X "may fail." "We may fail, as so many have predicted, but we will try our best to make there be at least one."

Persons: Elon Musk, Meta, Mashable's Matt Binder, X, Monica Lewinsky, Linda Yaccarino, — Monica Lewinsky, Fidelity, X didn't Organizations: Twitter

☆ Elon Musk says X will strip ability to block accounts
▼ + stars: | 2023-08-19 | by ( ) www.reuters.com time to read: +2 min

'X' logo is seen reflected on an apartment window across the street from the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. The block function on X allows a user to restrict specific accounts from contacting them, seeing their posts or following them. "Block is going to be deleted as a 'feature', except for DMs," Musk said in a post on the platform, referring to direct messages. Removing or limiting the block feature might bring X into conflict with guidelines incorporated by Apple's (AAPL.O) App Store and Alphabet's (GOOGL.O) Google Play. X, Google and Apple did not immediately reply to requests for comment.

Persons: Carlos Barria, Elon Musk, Musk, Monica Lewinsky, X, Linda Yaccarino, Musk's, Yaccarino, Mrinmay Dey, William Mallard Organizations: REUTERS, Social, Twitter, DMs, Apple's, Google, Apple, Thomson Locations: San Francisco , California, U.S, Bengaluru

New York CNN —At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. Spokespeople for NCTA and pharmaceutical company Gilead said that they immediately paused their ad spending on X after CNN flagged their ads on the pro-Nazi account. Hours after the Media Matters report was published Wednesday morning and CNN observed additional brands’ ads running on the account, the account appeared to be suspended. “Media Matters and other observers have documented how X has remained a dangerous cesspool of content, especially for advertisers,” Wednesday’s report states. Media Matters says it has also documented instances of brands’ ads being placed next to content from Holocaust denial and white nationalist accounts.

Persons: Linda Yaccarino, Hitler, Gilead, ”, Brian Dietz, ” “, ” Dietz, X, Jason Yellin, NYU Langone, “, Elon, Musk, Yaccarino —, X —, ” Yaccarino, Yaccarino Organizations: New, New York CNN, Media, America, Nazi Party, Adobe, Gilead Sciences, University of Maryland’s, New York University Langone Hospital, Television Association, CNN, ” “ Brand, University of, Maryland Football, NYU, Twitter, CNBC, “ Media, X Locations: New York, Elon Musk’s

☆ Mark Zuckerberg dismisses Elon Musk's latest attempt to egg him into a backyard fight: 'Mark takes this sport seriously and isn't going to fight someone who randomly shows up at his door'
▼ + stars: | 2023-08-15 | by ( Kelsey Vlamis | Grace Kay | ) www.businessinsider.com time to read: +3 min

The saga of Elon Musk and Mark Zuckerberg's will-they-won't-they fight continues. Musk on Monday said he was going to show up at Zuckerberg's door for a fight and livestream it on X. "Will also test latest X livestream video, so you can monitor our adventure in real-time!" In a follow-up post, Musk predicted Zuckerberg would post a thread about how he would "love to fight anytime, but blah blah UFC something something." Also, Mark takes this sport seriously and isn't going to fight someone who randomly shows up at his door," a Meta spokesperson said.

Persons: Elon Musk, Mark Zuckerberg's, Zuckerberg, Mark Zuckerberg, Elon Musk's, Musk, Will, Mark, Tesla, hasn't, Linda Yaccarino, Elon isn't, Elon, Drew Harwell Organizations: Twitter, MMA, Washington Post Locations: Palo Alto

☆ Musk's X social media platform shuts down promoted accounts ad business - Axios
▼ + stars: | 2023-08-15 | by ( ) www.reuters.com time to read: +1 min

A screen capture of Twitter's official page with an "X" on the profile image is seen on July 23, 2023 in this screengrab obtained from a social media website. via REUTERS/File PhotoAug 15 (Reuters) - Social media company X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform's timeline to attract new followers, Axios reported on Tuesday, citing an email to advertising clients. Promoted accounts, or "Follower Objective" ads, generate more than $100 million annually in global revenue for X, according to the report. Advertisers largely rely on promoted follower ads to drive business on the platform and target certain audiences. Reporting by Samrhitha Arunasalam in Bengaluru; Editing by Shounak DasguptaOur Standards: The Thomson Reuters Trust Principles.

Persons: Axios, Linda Yaccarino, Elon Musk's, Samrhitha, Shounak Dasgupta Organizations: REUTERS, Social, Twitter, Elon, Thomson Locations: NBCUniversal, Bengaluru

☆ X Corp. CEO Linda Yaccarino is 'the advertising jedi', says Taboola CEO Adam Singolda
▼ + stars: | 2023-08-11 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailX Corp. CEO Linda Yaccarino is 'the advertising jedi', says Taboola CEO Adam SingoldaTaboola CEO Adam Singolda joins 'Squawk Box' to discuss the X Corp.'s advertising strategy, whether CEO Linda Yaccarino can win back advertisers after the platform lost half its revenue during Elon Musk's initial takeover, and more.

Persons: Linda Yaccarino, Adam Singolda Taboola, Adam Singolda Organizations: X Corp, Elon

☆ Video calls are coming to X as part of Elon Musk's transformation of Twitter into an everything app, CEO says
▼ + stars: | 2023-08-11 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

X, formerly known as Twitter, is getting a new feature: video calls. CEO Linda Yaccarino said the update is part of Elon Musk's rebrand of Twitter into an everything app. "Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X," Yaccarino told CNBC. Musk's vision for an everything app named X dates back to his days at PayPal at the turn of the millennium. After ending the video, Musk posted that X's live video feature "now works reasonably well."

Persons: Linda Yaccarino, you'll, Yaccarino, Elon, Andrea Conway, Enrique Barragan, X, We'll, —, Musk, livestreamed Organizations: Twitter, Elon Musk, CNBC, PayPal Locations: Elon Musk's

☆ X CEO Linda Yaccarino says the company is 'keeping an eye on everything' that rival Threads is doing
▼ + stars: | 2023-08-11 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Linda Yaccarino told CNBC "we're keeping an eye on everything" Threads is doing. "You can never ever take your eye off any competition," the X CEO said, as Threads unveils more features. Linda Yaccarino, the CEO of X — the company formerly known as Twitter — told CNBC on Thursday "we're keeping an eye on everything" Threads is doing. Although less than a month later, Mark Zuckerberg told staff that more than half of Threads users had already stopped using it, Reuters reported. "It's dropped off dramatically," Yaccarino told CNBC.

Persons: Linda Yaccarino, X, Twitter —, Meta, Mark Zuckerberg, It's, Yaccarino, Zuckerberg, Elon Musk Organizations: CNBC, Twitter, Reuters

☆ X CEO Linda Yaccarino says she 'lived on a lot of planes' as she flew across the country to try to woo advertisers back to the platform
▼ + stars: | 2023-08-11 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Linda Yaccarino told CNBC she's "lived on a lot of planes lately" as X tries to woo advertisers. Linda Yaccarino, the CEO of X, told CNBC on Thursday that she's spent much of her time at the company formerly known as Twitter trying to entice advertisers back to the platform. "I've lived on a lot of planes lately, direct conversations with CMOs and CEOs," she said. The X CEO's travels included jetting to Los Angeles last month to try to woo Hollywood stars, influencers, and Disney executives, the Financial Times reported. She previously told X staffers that they needed to deploy "hand-to-hand combat" to win back advertisers, referring to persuading advertisers in person rather than from behind a desk, the FT reported.

Persons: Linda Yaccarino, CNBC she's, she's, I've, Yaccarino, jetting Organizations: CNBC, Twitter, Elon, Hollywood, Disney, Financial Times, Media, The New York Times Locations: Hollywood, Los Angeles

☆ X CEO Yaccarino Says Platform Is Watching Threads but Has Its Own Vision
▼ + stars: | 2023-08-10 | by ( Alexa Corse | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ X Corp. CEO Linda Yaccarino says she has 'autonomy' under Elon Musk
▼ + stars: | 2023-08-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailX Corp. CEO Linda Yaccarino says she has 'autonomy' under Elon MuskLinda Yaccarino, X Corp. CEO, joins 'Squawk on the Street' to discuss the company's decision to rebrand the name from Twitter to X, the gravity of changing the brand's name and working for Elon Musk.

Persons: Linda Yaccarino, Elon Musk Linda Yaccarino, Elon Musk Organizations: X Corp, Twitter, Elon

☆ X Corp. CEO Yaccarino on Threads rivalry and potential cage fight between Musk and Zuckerberg
▼ + stars: | 2023-08-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailX Corp. CEO Yaccarino on Threads rivalry and potential cage fight between Musk and ZuckerbergLinda Yaccarino, X Corp. CEO, joins 'Squawk on the Street' to discuss X's new competitor Threads and the possibility of a cage match between Mark Zuckerberg and Elon Musk.

Persons: Yaccarino, Musk, Zuckerberg Linda Yaccarino, Mark Zuckerberg, Elon Musk Organizations: X Corp

☆ X CEO Linda Yaccarino explains reason for getting rid of Twitter name
▼ + stars: | 2023-08-10 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +2 min

X CEO Linda Yaccarino told CNBC on Thursday that the company's decision to get rid of its Twitter branding reflects owner Elon Musk's vision for the app. "Elon has been talking about X, the everything app, for a very long time," Yaccarino said in an interview with CNBC's Sara Eisen. "Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X, the everything app." Yaccarino, who started the job in June, said Musk has been working up to this since buying Twitter late last year. "If you stay Twitter, or you stay whatever your previous brand is, change tends to be only incremental.

Persons: Linda Yaccarino, Elon, Yaccarino, CNBC's Sara Eisen, Musk, you'll, Eisen, Johnson Organizations: CNBC, Twitter

☆ Elon Musk's X is hiring again, CEO says. It had slashed more than half its workforce.
▼ + stars: | 2023-08-10 | by ( Grace Kay | ) www.businessinsider.com time to read: +3 min

X CEO Linda Yaccarino said the company is hiring again after a "necessary cost discipline exercise." She said the the company went from about 8,000 staff to around 1,500 during Elon Musk's layoffs. X CEO Linda Yaccarino said the social media company is hiring again after gutting over half of its workforce after Elon Musk took over. Growth means hiring," Yaccarino said during an interview with CNBC on Thursday. The CEO also commented on her working relationship with Musk and added that the X owner gives her "autonomy."

Persons: Linda Yaccarino, Yaccarino, Elon Musk, Musk, Twitter —, CNBC's David Faber Organizations: Elon, CNBC, LinkedIn, Twitter Locations: NBCUniversal

☆ X CEO says she's seen Elon Musk training for a cage fight with Mark Zuckerberg. But she's not so sure it'll happen.
▼ + stars: | 2023-08-10 | by ( Grace Kay | ) www.businessinsider.com time to read: +3 min

X CEO Linda Yaccarino said she's not sure if Elon Musk will actually fight Mark Zuckerberg. She said she's seen Musk train, but it "may be a humorous back-and-forth between Zuck and Musk." Linda Yaccarino, the CEO of X, which was formerly known as Twitter, said on Thursday that's she not sure if Elon Musk will go through with his offer to fight Mark Zuckerberg in a cage match. The X CEO said it's important that the excitement around a potential matchup between the two billionaires doesn't take away from "the potential of X." Musk and Zuckerberg have a longstanding feud and Meta's recent roll-out of its X competitor Threads only appears to have fueled the fight.

Persons: Linda Yaccarino, she's, Elon Musk, Mark Zuckerberg, Musk, NBCUniversal, I've, Elon, doesn't, Yaccarino, X, Twitter —, Laura Cavanaugh, AWXII Musk's, Walter Isaacson, Zuckerberg, It's, they'll, We're Organizations: Morning, Twitter, CNBC, Meta

☆ Linda Yaccarino was pressed about the chaos on Elon Musk’s X. Her answers were detached from reality
▼ + stars: | 2023-08-10 | by ( Oliver Darcy | ) edition.cnn.com time to read: +5 min

During a lengthy sit-down interview with CNBC’s Sara Eisen, Yaccarino described the one-time bird platform as if everything were not only swell, but in a better position since Musk’s chaotic takeover and reign. But perhaps an even more preposterous claim from Yaccarino came when Eisen pressed her on brand safety and hate speech appearing on the platform since Musk’s takeover. Yaccarino celebrated Coca-Cola and State Farm marketing their products on Twitter/X, as she underscored the platform’s commitment to brand safety. Under Musk’s watch, the platform has welcomed back white nationalists, conspiracy theorists, anti-vaccine activists, and various other extremists with open arms. Alas, it is no wonder that conspiracy theories and hate speech are flourishing on the platform.

Persons: CNN — Linda Yaccarino, CNBC’s Sara Eisen, Yaccarino, Yaccarino fantastically, Eisen, ”, “, Musk, Eisner Organizations: CNN, Elon Musk, Twitter, Defamation League, Center, Strategic, Secure Community Network, State Farm, Media Locations: Yaccarino

☆ X is ‘close to breakeven’ says CEO Linda Yaccarino
▼ + stars: | 2023-08-10 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

New York CNN —X CEO Linda Yaccarino, leader of the platform formerly known as Twitter, said the company is keeping an eye on new competitor Threads, despite the sharply slowing growth of the rival app from Meta. Musk, who is now the company’s chief technology officer, has also been preparing for a cage fight with Meta CEO Mark Zuckerberg. Yaccarino joined the company after months of turmoil caused by Musk’s takeover, including mass layoffs, controversial policy decisions and various legal battles. Yaccarino, a former marketing executive with NBCUniversal, was brought on to Twitter in part to help revive its advertising business. And she said on Thursday that the company is “close to breakeven.”“Coca Cola, Visa, State Farm is a huge partner, they’re coming back — the last bunch of weeks, continued revenue growth,” Yaccarino said.

Persons: Linda Yaccarino, it’s, ” Yaccarino, they’ll, ”, Yaccarino, we’re, Staving, Elon Musk, WeChat, Mark Zuckerberg, “, Musk, they’re Organizations: New, New York CNN, Twitter, Meta, CNBC, Fidelity, Visa Locations: New York, breakeven, Coca Cola

☆ Watch CNBC's full interview with X Corp. CEO Linda Yaccarino on Twitter rebrand and more
▼ + stars: | 2023-08-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with X Corp. CEO Linda Yaccarino on Twitter rebrand and moreLinda Yaccarino, X Corp. CEO, joins 'Squawk on the Street' to discuss the company's decision to rebrand the name from Twitter to X, Yaccarino's autonomy and when the company will become profitable.

Persons: Linda Yaccarino Organizations: X Corp, Twitter

☆ X Corp. now a much healthier and safer platform than a year ago, says Linda Yaccarino
▼ + stars: | 2023-08-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailX Corp. now a much healthier and safer platform than a year ago, says Linda YaccarinoLinda Yaccarino, X Corp. CEO, joins 'Squawk on the Street' to discuss why brands would feel safe advertising on X, how the platform has changed its safety protocols, and Yaccarino's definition of a healthy platform.

Persons: Linda Yaccarino Linda Yaccarino Organizations: X Corp

☆ Elon Musk's X aims to win back advertisers with new brand safety technology deal
▼ + stars: | 2023-08-08 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +2 min

The company formerly known as Twitter is betting that a new ad-tech partnership and enhanced safety tools for brands will lure back advertisers who departed in the months since Elon Musk purchased the company. X, as Musk renamed the company, said on Tuesday that it signed a one-year deal with Integral Ad Science, which sells ad-verification technology. IAS provides similar brand safety technology to TikTok and Google's YouTube, Utzschneider said. ET to CNBC's interview with X CEO Linda Yaccarino as she speaks with Sara Eisen on "Squawk on the Street." Watch: New study finds Twitter bots and Elon Musk posts boosted price of FTX-listed altcoins

Persons: Elon Musk, Musk, Lisa Utzschneider, Utzschneider, X, Twitter, Linda Yaccarino, Sara Eisen, Elon Organizations: Twitter, Elon, Ad, CNBC, YouTube

☆ When Twitter CEO Linda Yaccarino changed her username to include an 'X,' a troll claimed her original handle and turned it into a parody account
▼ + stars: | 2023-08-03 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

However, a troll immediately grabbed her old handle and turned it into a parody account of her. The parody account is mocking Twitter's new logo and its resemblance to a porn site. Twitter CEO Linda Yaccarino changed her Twitter username on Saturday but fell victim to a troll who claimed her original username and turned it into a parody account. Soon after changing her username, a troll grabbed her Yaccarino's original handle and turned it into a parody account posting a handful of jokes about the platform and its new logo. The parody account mocked the new logo in one post writing: "Let's revert back to Twitter!

Persons: Linda Yaccarino, Yaccarino, Elon Musk Organizations: Twitter, NBCUniversal

☆ Democrats press Musk on X's 'hostile stance' toward independent research of its platform
▼ + stars: | 2023-08-02 | by ( Lauren Feiner | ) www.cnbc.com time to read: +3 min

Three Democratic lawmakers are pressing Elon Musk on his social media platform's "hostile stance" toward independent research efforts after X, formerly known as Twitter, sued a nonprofit research group that found an increase in hate speech after the billionaire's takeover. The lawmakers pointed to X's recent lawsuit against the Center for Countering Digital Hate, after the nonprofit found an increase in hate speech on the platform in the wake of Musk's takeover. This time, they added a question about whether X had successfully reduced hate speech and extremist content on its platform and if that had been verified by any third parties. The company added that values of platform safety and free expression are not in conflict with one another. X also alleged that CCDH had scraped its platform, in violation of its terms of service.

Persons: Elon Musk, Lori Trahan, Adam Schiff, Sean Casten, Linda Yaccarino, X, CCDH, Brandwatch, Imran Ahmed Organizations: Democratic, Twitter, X Corp, CNBC, Center, Bloomberg

☆ Elon Musk needs to be ruthless if he's going to transform X into a killer app. Here's what he should do, according to a Fortune 500 project management expert.
▼ + stars: | 2023-08-02 | by ( Dr. Te Wu | ) www.businessinsider.com time to read: +8 min

Dr. Te Wu is the CEO and CPO of PMO Advisory, a project management training and consulting firm. From a project management perspective, here are the top five actions I would undertake to make this latest transformation successful. Business transformation is more of an art than a science, and building new product features can be extraordinarily difficult. Dr. Te Wu is CEO and CPO of PMO Advisory, a project management training and consulting firm for companies, including Global 500 and nonprofit organizations. He is an associate professor at Montclair State University and chair of the Project Management Institute's Portfolio Management Standard Committee.

Persons: Te Wu, Wu, It's, Elon Musk, I've, Musk, Linda Yaccarino, WeChat, Meta, OpenAI's, Slack Organizations: PMO, Twitter, Morning, SpaceX, Fortune, Swiss Army, China Europe International Business School, Elon, New York's Transit Authority, Facebook, Microsoft, Montclair State University, Project Management Institute's Locations: New, China

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