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Search resuls for: "YouTubers"


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☆ How entrepreneurs can use livestream shopping to make thousands of dollars
  + stars: | 2023-02-22 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com   time to read: +16 min
Live shopping in the US is expected to become a $25 billion market in 2023. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.
☆ Does She Airwrap? How Dyson’s $600 Hair Styler Became a Sensation
  + stars: | 2023-02-20 | by ( Rory Satran | ) www.wsj.com   time to read: +1 min
The U.S.—land of pageants, cheerleaders, Hollywood, and, now, self-care and YouTubers—has always been a hotbed of perfectly groomed hair. Even at that prohibitive price, the Airwrap, launched in 2018, continually sells out. On TikTok, a seemingly endless stream of Airwrap-focused videos—from tutorials to takedowns—have been viewed over four billion times. Horses, babies and luscious-locked “Queer Eye” star Jonathan Van Ness have all gotten the Airwrap treatment. On Etsy, you can choose from hundreds of bespoke racks to store your Airwrap.
☆ YouTube Made Emma Chamberlain a Star. Now She’s Leaving it Behind.
  + stars: | 2023-02-20 | by ( David Marchese | ) www.nytimes.com   time to read: +16 min
Mamadi Doumbouya for The New York Times Talk YouTube Made Emma Chamberlain a Star. When it comes to YouTube videos or videos that are not podcasts, I don’t think I’ll ever be done with that. Has it become harder over time to move the cultural needle with a YouTube video? I don’t focus too heavily on the future for the reason you just explained: We don’t know what is next. I don’t know.
☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
  + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.
☆ 6 YouTubers break down how much they're getting paid for Shorts in the first month of ad-revenue sharing — and what they think of the rates
  + stars: | 2023-02-16 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
The platform began sharing advertising revenue from Google-placed ads that show on the Shorts feed — YouTube's short-form video offering — with creators. In 2022, eight YouTube creators shared with Insider their RPMs, which ranged from $1.61 to $29.30. With the debut of the ad-revenue sharing, YouTube is shutting down its Shorts Fund. The final Shorts Fund invites for January activity will go out in mid-February, with final payments in March. Khadair's channel earned a YouTube Shorts Bonus for January of $1,232.75 based on his Shorts' performance.
☆ Tech’s meltdown has also erased the dream job for Gen Z.
  + stars: | 2023-02-14 | by ( Diamond Naga Siu | ) www.businessinsider.com   time to read: +5 min
While maybe I should dream bigger, keeping expectations low could also be a good thing — people shouldn't dream of labor. And that's a wake up call for many Gen Z workers who once aspired to work in Big Tech. Gen Z says goodbye to dream tech jobs. Several top-ranked engineering schools told my colleague Aki Ito that Big Tech companies have been noticeably absent at career fairs since September. Aki breaks down the crumbling Gen Z dream-job and what that means for the tech industry.
☆ I thought my financial analyst job for a tech company was my dream career, but I hated it. Here are the 3 signs that told me it was time to quit
  + stars: | 2023-02-04 | by ( Dayana Sabatin | ) www.businessinsider.com   time to read: +6 min
Dayana Sabatin left a six-figure tech job after six months because she was miserable. But it wasn't always this wayFive years ago, I was working as a financial analyst at a tech company, with a $100,000 salary. I saw what my life was going to look like in 20 to 30 years, and the thought terrified me. Here are a few signs you should pay attention to if you're trying to figure out if it's time to quit your job. It's okay that the job you thought you'd love isn't actually suited for you — and it's okay to start over.
☆ 3 ways TikTokers are changing their content strategies as they jump to YouTube
  + stars: | 2023-02-03 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com   time to read: +2 min
It's one several reasons some TikTokers are posting on YouTube for the first time in 2023. Here are three ways TikTokers are repurposing their content to fit YouTube. The shift to YouTube comes as some TikTokers have been frustrated with efforts to monetize their content on the short-video app. And if Shorts grows, the amount creators earn grows too." Here are three ways TikTokers are trying to reposition their content for YouTube:
☆ How TikTokers are rethinking their content strategies as they jump to YouTube
  + stars: | 2023-02-03 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com   time to read: +2 min
It's one several reasons some TikTokers are posting on YouTube for the first time in 2023. Here are three ways TikTokers are repurposing their content to fit YouTube. The shift to YouTube comes as some TikTokers have been frustrated with efforts to monetize their content on the short-video app. And if Shorts grows, the amount creators earn grows too." Here are three ways TikTokers are trying to reposition their content for YouTube:
☆ YouTuber MrBeast gifts eye surgery and a Tesla to man whose eyesight was so bad he could never drive
  + stars: | 2023-01-30 | by ( Britney Nguyen | ) www.businessinsider.com   time to read: +3 min
YouTuber MrBeast paid for 1,000 blind and near-blind people to receive cataract removal surgery. The surgery, which can cost between $3,000 and $5,000 per eye, takes only 10 minutes to complete. One man who couldn't drive because of his bad eyesight was also gifted a red Tesla. In his latest YouTube video, MrBeast, whose real name is Jimmy Donaldson, paid for 1,000 blind and near-blind people all over the world to receive surgery. On top of the cataract surgery that the video describes, some patients received gifts, like $10,000 in cash or $50,000 for a college fund.
☆ As his beliefs have seeped into homes and classrooms, children as young as 11 think Andrew Tate is their 'god'
  + stars: | 2023-01-29 | by ( Lindsay Dodgson | Bethany Dawson | ) www.businessinsider.com   time to read: +11 min
Insider spoke with teachers and parents about how Tate's beliefs are seeping into young boys' minds. Insider spoke with seven teachers who said Tate's words and beliefs have significantly impacted their students — some as young as 11 years old. Many young boys are drawn in by this promise of personal development. Mary McCarthy, a mother of four from Dublin, told Insider that Tate seems to have an "intoxicating" effect on her 14-year-old son. Speaking to the BBC, Nia Williams, a psychologist and academic, addressed why so many young boys get "sucked in" by Tate's image.
☆ YouTube returns as the title sponsor of VidCon after TikTok's one-year stint
  + stars: | 2023-01-18 | by ( Saba Hamedy | Saba Hamedy Is The Culture | Trends Editor For Nbc News Digital. | ) www.nbcnews.com   time to read: +3 min
YouTube is taking back the reins from TikTok as the official title sponsor of VidCon, the biggest convention for social media creators and their fans. From 2013-2019, YouTube served as the primary partner of VidCon, which veteran YouTubers John and Hank Green created. Many on the featured creators roster, such as Charli D’Amelio and Khaby Lame, got their big breaks on TikTok, not YouTube. “We are thrilled to have them return as the title sponsor to help drive our mission of putting digital culture and its creators center stage. “The unique relationship and trust between YouTube creators, their fans and the digital industry is what sets our platform apart,” Stanford said in the statement.
☆ I make $5,000 a month writing scripts for YouTube videos. Here's what makes a good script.
  + stars: | 2023-01-17 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
George Blackman, 25, writes scripts for YouTube videos full time. I had never worked in the YouTube space before; my only vaguely related experience was years spent writing comedy with a friend. When I applied to work with Abdaal, this writing experience helped — and it also helped that I wasn't obsessed with him. A good script needs to be generated from the YouTuber's mind and written in their style. Before writing, I always ask my clients, "What are the things that I absolutely have to hit in this script?"
☆ Shoppers lined up outside Aldi stores to buy Logan Paul and KSI's coveted Prime drink. The retailer used a clever strategy to lure customers in.
  + stars: | 2023-01-07 | by ( Grace Dean | ) www.businessinsider.com   time to read: +6 min
Aldi confirmed it had sold out of Prime just one day after the drink hit its shelves. Aldi used clever strategy to create a notion of scarcity and lure customers in, experts told Insider. Experts say Aldi used a clever strategy to lure in shoppers by create a feeling of exclusivity and notion of scarcity. Logan Paul has 24.6 million Instagram followers and 23.6 million YouTube subscribers, while for KSI those numbers are 12.4 million and 16.1 million respectively. Aldi sold the drink at £1.99 a bottle, and Prime sold 12-packs for £24.99 ($29.60) on its UK website before they sold out.
☆ Shoppers scrambled to grab the Prime energy drink promoted by YouTubers Logan Paul and KSI at Aldi, leaving shelves bare
  + stars: | 2022-12-31 | by ( Grace Dean | ) www.businessinsider.com   time to read: +5 min
Aldi says it's sold out of Prime just one day after it started selling the energy drink. "It's not a nice drink at all," one shopper who bought the drink for his son told Insider. Leat told Insider he had followed KSI for a long time, "so I wanted to see for myself if his product lived up to the hype." Sam Kinsella, a landscape gardener from Bedfordshire, told Insider that he'd bought it because his son had seen it on TikTok. Jake Dickinson, a motor factory manager from Lincoln, told Insider that some flavors were better than others.
☆ How much money YouTubers with 1 million subscribers make
  + stars: | 2022-12-29 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
Eight creators with 1 million subscribers or more shared how much money they make on YouTube. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. YouTube creators earn money a number of ways, but money from the ads that play in their videos usually constitutes a big chunk of their income. Finance YouTuber Andrei Jikh earned $1.6 million in ad revenue in less than three years, he told Insider in 2021, when he had 1.7 million subscribers. To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year.
☆ 26 YouTube creators reveal how much they get paid per month for their videos
  + stars: | 2022-12-25 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +2 min
Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. These ads earn a certain rate based on viewer demographics and the type of content made. Each month, YouTube creators earn money off the ads that play in their videos. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Insider spoke with 26 YouTube creators about how much money each of them earned in a month from the platform.
☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
  + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +10 min
Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."
☆ Unedited footage of a Tesla Full Self-Driving beta test shows just how stressful the software can be to use
  + stars: | 2022-12-21 | by ( Grace Kay | ) www.businessinsider.com   time to read: +4 min
Marques Brownlee posted an unedited video of his commute to work using Tesla Full Self-Driving. The YouTuber said he's comfortable using FSD on the highway, but not everywhere. Marques Keith Brownlee, also known as MKBHD, posted an unedited video on YouTube of his trip to work using FSD last week. Brownlee is far from the first to post videos of Tesla FSD in action. During the video, the Tesla software repeatedly reminded Brownlee to touch the steering wheel.
☆ How Much Influencers Get Paid on Instagram, TikTok, and YouTube
  + stars: | 2022-12-20 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
Influencers earn money a number of ways, from sponsorships to selling merchandise. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Jehava BrownHow much influencers earn from brand dealsMany influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money. Aside from being paid directly from the platform, one of the main ways many influencers earn money on Instagram is by promoting brands through sponsored in-feed posts, Stories and Reels. Graham StephanHow influencers make money directly from YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.
☆ The collapse of FTX has left many crypto investors without access to their cash. Meet one student who got $14,000 stuck on Sam Bankman-Fried's exchange.
  + stars: | 2022-12-20 | by ( Phil Rosen | ) www.businessinsider.com   time to read: +6 min
In light of the hubbub surrounding FTX and Sam Bankman-Fried, this morning I'm thinking about a quote by novelist G. Michael Hopf:"Hard times create strong men, strong men create good times, good times create weak men, and weak men create hard times." And that's the sense I got from speaking to one 26-year-old investor who lost a sizable chunk of his portfolio in FTX. I just caught up with FTX user Daniil Pemberton, who lost access to roughly $14,000 in funds when the crypto exchange imploded last month. Now, FTX users like Pemberton have been left with a hole in their pockets and faltering faith in the digital asset sector. Do you have a story to share about losing access to funds in FTX, or on how you're changing your investment strategy?
☆ Jan. 6 Committee Votes to Refer Trump for Criminal Charges
  + stars: | 2022-12-19 | by ( ) www.wsj.com   time to read: 1 min
YouTubers’ Old Videos Could Earn Them Millions, With Strings AttachedA number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss. Photo: Storyblocks
☆ Watch: Jan. 6 Committee Refers Donald Trump for Criminal Charges
  + stars: | 2022-12-19 | by ( ) www.wsj.com   time to read: 1 min
YouTubers’ Old Videos Could Earn Them Millions, With Strings AttachedA number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss. Photo: Storyblocks
☆ Watch Live: Jan. 6 Committee Votes to Refer Trump for Criminal Charges
  + stars: | 2022-12-19 | by ( ) www.wsj.com   time to read: 1 min
YouTubers’ Old Videos Could Earn Them Millions, With Strings AttachedA number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss. Photo: Storyblocks
☆ Watch Live: House Jan. 6 Committee Meeting
  + stars: | 2022-12-19 | by ( ) www.wsj.com   time to read: 1 min
YouTubers’ Old Videos Could Earn Them Millions, With Strings AttachedA number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss. Photo: Storyblocks
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