Apple announced new PC chips, MacBook Pro laptops, and a new iMac model at an unusual night-time launch event on Monday.
The new computers, including MacBook Pro and iMac models, go on sale next week, and have the same designs as last year's models only with new chips.
Apple's iMac hadn't been refreshed since April 2021, and its MacBook Pro models got a chip upgrade back in January.
Apple executives at the launch event on Monday emphasized that the machines are significantly faster and more efficient than Intel -based Macs, which started being phased out in 2020.
Apple also cut the price of its entry-level 14-inch MacBook Pro, from at least $1999 to $1599, although it gets a less powerful M3 chip, instead of the "Pro"-level chip on last year's model.
Persons:
Apple
Organizations:
Apple, MacBook, Intel