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☆ 30-year-old started his business with a website, sewing kit and Pizza Hut salary—now he's a billionaire
▼ + stars: | 2023-05-26 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

Ben Francis didn't become wealthy through a family inheritance or business school connections. Originally, Francis and co-founder Lewis Morgan launched Gymshark as a website selling fitness supplements, he told CNBC Make It in 2021. "CEO was not the right role for me when I was in my early 20s," Francis told CNBC Make It. "Just because I'd started a business that had grown very quickly didn't mean I was the most competent chief exec." "I really think Gymshark can be the U.K.'s answer to those brands," Francis told CNBC Make It.

☆ How TikTok became a key driver of audience growth for podcasts
▼ + stars: | 2023-05-22 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Influencers are using short-form video to advertise their podcast clips. As more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders. Others use short-form platforms to share repackaged podcast clips and reach a new audience. Tutson's Studio71 has nearly 150 active podcasts in its network with creators, influencers, and YouTubers releasing both audio and video formats across several platforms. In addition to reach, short clips can also help an influencer earn revenue.

☆ A Lego Crime, a YouTube Rivalry, and the End of a Star Wars Friendship
▼ + stars: | 2023-05-21 | by ( David Kushner | ) www.businessinsider.com time to read: +30 min

Those who are into Lego Star Wars are among the most popular. It was at an informal contest where Louis met Victor, a fellow Lego Star Wars fanatic. Soon they ranked among the most popular Lego Star Wars YouTubers in France, known for the size and scope of their MOCs. The two friends no longer fit with that satisfying click that comes from snapping together two Lego bricks. Though it must have taken a truck to haul away all of Louis' Lego, no neighbor reported seeing anything suspicious.

☆ For YouTuber multi-millionaires Rhett & Link, venture capital is the future of creators
▼ + stars: | 2023-05-20 | by ( Zach Vallese | ) www.cnbc.com time to read: +6 min

The pair chose to reinvest their earnings, and lessons from their experiences, in burgeoning creators through an accelerator fund. "The right creators are good and investments," said McLaughlin, who is co-CEO of Mythical Entertainment. They both have a vision to grow their business and to lead their business," McLaughlin said. VC firm Slow Ventures has also launched a creator fund and has taken a keen interest in the business of those in the creator economy. Providing creators like Mogilko with capital gives them the ability to grow quickly at a time when they can leverage their existing social media virality.

☆ YouTuber Hank Green diagnosed with Hodgkin lymphoma
▼ + stars: | 2023-05-19 | by ( Zoe Sottile | ) edition.cnn.com time to read: +2 min

CNN —YouTuber, science educator, and writer Hank Green announced on Friday that he has been diagnosed with Hodgkin lymphoma, a form of blood cancer that affects the lymph system. VidCon, an annual convention for YouTubers and other internet creators founded by John and Hank Green, announced that Hank Green would no longer be able to attend due to the diagnosis. What is Hodgkin lymphoma? The American Cancer Society estimates there will likely be around 8,830 new cases of Hodgkin lymphoma in 2023. The five-year relative survival rate for all patients diagnosed with Hodgkin lymphoma is around 89%, according to the American Cancer Society.

☆ How TikTok and short-form video have become a 'huge driver of subscriber acquisition' for influencer podcasts
▼ + stars: | 2023-05-18 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

☆ 10 Things in Tech: Say goodbye to the US car market as we know it, TikTok will pay for AR filters, and YouTubers share how they make money
▼ + stars: | 2023-05-17 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

I'm Diamond Naga Siu, and I'm taking a few days off to watch my best friend graduate with their PhD. (Don't worry, my colleagues in London will be bringing you your daily dose of tech news while I'm away.) Pharmacy startup TruePill is searching for its panacea. Employees told to "drink the Kool-Aid" at Larry Page's startup. Current and former employees told Insider about the recent turmoil.

☆ I'm a beauty influencer who's gone on several brand trips. It may look glamorous, but they can be loads of work and I've experienced inequality on the job.
▼ + stars: | 2023-05-13 | by ( Jordan Hart | ) www.businessinsider.com time to read: +7 min

I grew up watching YouTube beauty gurus go on brand trips, and now it's my job to do the same thing. I started creating beauty content for the free makeup, but I found a full-time career instead. So far, I've been to Florida, Turks and Caicos, and more on brand trips with beauty companies. While most believe the whole point of brand trips is to produce content, some companies invite us on trips with no strings attached. In your daily life it's easy to pace yourself, but there's pressure to optimize your time on brand trips.

☆ The number of YouTubers making money from shorts has gone way up since it introduced ad-rev share, according to a new report. Here are 2 other key takeaways.
▼ + stars: | 2023-05-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

A new report gathering data from 2,641 creators analyzes usage of YouTube shorts. More and more creators are making money through YouTube shorts, according to a new report released by the creator fintech company Mediacube. The amount of money they make for 1,000 views, however, is still much lower than on long-form videos. The number of creators earning money from shorts is up 485%The number of creators earning money from YouTube shorts went up from 129 in January to 730 in February and 755 in March. For example, 18% of the views for Mediacube creators come from Russia, which currently has no access to YouTube monetization.

☆ How influencers get paid and make money on TikTok, Instagram, and YouTube
▼ + stars: | 2023-05-08 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +8 min

Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much creators get paid on TikTok, Instagram, and YouTube depends on a variety of factors, from content category to what platform the influencer is prominent on. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Graham StephanHow to get paid by YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

☆ The top 7 podcast companies helping social-media influencers like Rhett and Link produce and make money from shows
▼ + stars: | 2023-05-03 | by ( Amanda Perelli | Dan Whateley | ) www.businessinsider.com time to read: +3 min

A new wave of podcast networks has emerged to help creators make content and earn money. Here's a breakdown of seven leading podcast networks that work with social-media influencers. "We are creator-led 100%," Faucett, now executive producer at TMG Studios, told Insider. "To expand podcast reach and earnings, we can also help implement additional strategies tailored to the creator — anything from Snapchat distribution to podcast clip services." Here are the top seven podcast networks for influencers, listed in alphabetical order by company name:

☆ Meet 'Claudia,' the 19-year-old selling nudes online that's actually an AI creation
▼ + stars: | 2023-04-12 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

The pair post AI-generated selfies and nude photos as Claudia on Reddit, Rolling Stone reports. The Reddit account responsible for the photo appears to post mainly adult content, including lewd photos, that prompts online strangers to interact. According to Rolling Stone, Claudia was created by two computer science students who have asked to remain anonymous. They made about $100 selling AI-generated naked photos of Claudia before she was exposed for being AI, per the Rolling Stone report. Insider reached out to the Claudia account via Reddit, and did not immediately hear back.

☆ Influencers could get their own White House briefing room as part of Biden's strategy to reach younger voters for 2024, Axios reports
▼ + stars: | 2023-04-10 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +3 min

Influencers may get a briefing room apart from the White House Press Briefing Room, per Axios. It's part of the Biden Admin's strategy to reach young voters who may not rely on mainstream news. Relying on an influencer's reach could also be part of President Joe Biden's strategy to reach younger voters ahead of the 2024 campaign. The Biden Administration has four staffers — not part of the Biden campaign — who will connect with influencers and independent content creators, Axios reported. A White House spokesperson did not immediately respond to a request for comment.

☆ The first video uploaded to YouTube, 18 years ago, featured cofounder Jawed Karim at the zoo. Watch it here.
▼ + stars: | 2023-04-07 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

Jawed Karim posted the first-ever YouTube video called "Me at the zoo" 18 years ago. Since leaving the company in 2005, Karim has become a vocal critic of new changes to the platform. The 18-second video, entitled "Me at the zoo," features Karim, a YouTube cofounder, at the San Diego Zoo standing in front of a bunch of elephants. "The cool thing about these guys is that they have really, really, really long trunks, and that's, that's cool. Watch the first video ever posted to YouTube, an 18-second-long, grainy home video:Since leaving YouTube, Karim has become a vocal critic of Youtube's proposed changes.

☆ How much YouTube pays for 1,000 views, according to creators
▼ + stars: | 2023-04-06 | by ( Madeline Berg | Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

Creators said they got paid between $1.61 and $29.30 for 1,000 views on long-form videos. Shorts made much less money, with creators earning $0.04 to $0.06 per 1,000 views. Eight YouTubers who make long-form videos shared how much YouTube paid them per 1,000 views, and their answers ranged from $1.61 to $29.30. YouTube creators can earn 55% of the revenue from Google-placed ads on their videos when they join the YouTube Partner Program, or YPP. So far, these YouTubers have not earned as much money per 1,000 views as long-form creators.

☆ Spotify and creator payment startup Creative Juice are partnering on video podcasts as the space heats up
▼ + stars: | 2023-03-28 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Spotify has partnered with payment startup Creative Juice to grow its video podcasting program. Audio leader Spotify has been delving into the space, and is now partnering with payment startup Creative Juice to bring creators to its platform to make video podcasts. On March 28, select Creative Juice influencers will have access to a "white glove service" through the podcast program. They also used their funding from Creative Juice to build out a production team and invest in design and merchandise. On Spotify, podcast creators get paid through ads or fan-supported subscriptions or donations.

The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.

☆ I made $55,000 editing YouTube videos as a high-school student. Here's how I did it.
▼ + stars: | 2023-03-22 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

He also works as a video editor for other YouTubers, which has made him $55,000 since May 2021. This as-told-to essay is based on a conversation with Ammon Runger, an 18-year-old Roblox YouTube creator and video editor from California. A common misconception about creating YouTube videos is that it's incredibly easy. I realized in 2021 this could evolve into a career, when I began editing videos for other creators. When I started searching for clients, I went on Twitter every day and typed phrases like "looking for a YouTube editor" or "hiring a YouTube editor" in the search bar.

☆ YouTube lets advertisers use creators' video content as ads without their permission, hurting their ability to make money and build audiences
▼ + stars: | 2023-03-21 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

YouTube creator Taki Udon said his video was used as an ad without his permission. YouTube is letting advertisers use creators' video content as ads without their permission. He said that advertisers promoting creators' videos without their knowledge could risk a creator's audience and key metrics like watch time. TikTok has an ad program that allows advertisers to promote creators' videos but requires advertisers to first get permission from the creator. Meta-owned Instagram also requires advertisers to virtually agree to using a video by asking creators to opt-in to sharing their content with advertisers.

☆ Creator startup Jellysmack is investing $25 million in the video catalogs of kids and family influencers in partnership with Pocket.watch
▼ + stars: | 2023-03-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Creator startup Jellysmack is setting aside $25 million to invest in kids and family influencers. The company is partnering with entertainment startup Pocket.watch to launch the fund. Creator startup Jellysmack is betting on kids and family influencers by setting aside $25 million to finance top stars. The company is partnering with entertainment startup Pocket.watch — a studio that works with popular kids and family entertainment franchises like Ryan's World and Love, Diana — to invest in creators' YouTube back catalogs. Jellysmack it isn't the only creator startup betting on individual influencers as investments.

☆ Ditching autism care for software
▼ + stars: | 2023-03-11 | by ( Hallam Bullock | ) www.businessinsider.com time to read: +4 min

He raised $200 million to transform autism care. Now, he's ditching patients to sell healthcare software. Yury Yakubchyk, the cofounder and CEO of Elemy, raised more than $200 million to provide better autism therapy for kids. Instead of delivering care itself, instead of delivering care itself, the company wants to sell software to clinicians running their own businesses. It's all fake work," Rabois said.

☆ 'PayPal Mafia' member says Google and Meta intentionally overhired engineers to prevent them from working at other companies.
▼ + stars: | 2023-03-09 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

"PayPal Mafia" member says Google and Meta "do fake work." The companies over-hired thousands of employees to fulfill a "vanity metric," said investor Keith Rabois. He's part of the infamous PayPal cohort (pictured above — he's number nine) that went on to play influential roles at other major tech companies. Rabois estimates that Facebook parent company Meta and Google each have thousands of employees who don't do much. He even suspects that Google intentionally overhired engineers to prevent them from working at other companies.

☆ 7 YouTubers share their takeaways and payouts from the first month of the Shorts ad revenue sharing program
▼ + stars: | 2023-03-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

On February 1, YouTube began sharing advertising revenue from short-form videos with creators. With this program, revenue from ads is pooled and then shared with creators based on their views. In February, he made about $1,455 for 32.4 million views — about $0.04 for every 1,000 views. Here's how much seven creators made in February:To determine payments on Shorts, YouTube pools revenue from the ads shown on the Shorts feed. Creating short-form content isn't something I'm passionate enough about to dedicate the time it takes."

☆ Donald Trump is DJing weekly at Mar-a-Lago, plays Broadway songs and Celine Dion from his iPad, report says
▼ + stars: | 2023-02-25 | by ( Alia Shoaib | ) www.businessinsider.com time to read: +2 min

Donald Trump has a regular DJing slot every Thursday night at Mar-a-Lago, a report says. Trump has previously talked about his love of DJing and how the song "Y.M.C.A." "People love it when I do it," Trump told YouTubers the NELK Boys for their "Full Send Podcast." 'Y.M.C.A.,'" Trump said. Ever since Trump announced his plans to run for president again in November, reports have suggested he has rarely strayed from Mar-a-Lago.

☆ How entrepreneurs can use livestream shopping to make thousands of dollars
▼ + stars: | 2023-02-22 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +16 min

Live shopping in the US is expected to become a $25 billion market in 2023. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.

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