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☆ Gen Z eats fast food like no other generation. From a love for spicy food to constant snacking, these are 8 traits that define their dining habits.
▼ + stars: | 2023-08-17 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "Any lingering traditional media that we do," like TV commercials, radio spots, and out-of-home ads, is "all for boomers and Gen X," she added. Execs told Insider it was "leveraging youth culture," including music, sport, influencers, and TikTok, to create an image of a "Gen Z-esque aspirational lifestyle." Wendy's has also been working with sports, gaming, and music companies to lure in Gen Zers, Loredo said.

Persons: Dickey, Rebhun, influencers, Carl Loredo, influencers –, Gen, Wingstop, Execs, Chipotle's Perdue, Zers, influencers Alexis Frost, Keith Lee, Chipotle, Wendy's, Loredo Organizations: El, El Pollo, Twitter Locations: Fortnite

☆ Chinese online retailer Pinduoduo has a 'hyper-aggressive' culture with hours surpassing a '996' schedule, analysts write
▼ + stars: | 2023-08-11 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

Temu's sister company Pinduoduo may have a "9127" culture, Bernstein analysts wrote. This is a play on "996" work culture, which encourages work from 9 a.m. to 9 p.m., six days a week. Temu sister company Pinduoduo is known for having an exceptionally intense workplace culture, Bernstein analysts wrote in a note published this week. "996" is a reference to a work culture that encourages tech employees to work from 9 a.m. to 9 p.m., six days a week. While Shein remains ahead of Temu in terms of buyer awareness, Temu sees high buyer retention rates, the Bernstein analysts noted.

Persons: Temu's, Bernstein, Temu, Jack Ma, Richard Liu Qiangdong, Robin Zhu, Pinduoduo, Shein Organizations: Morning, PDD Holdings, Pinduoduo, Representatives, Local Locations: China, Shanghai

☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
▼ + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.

Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram

☆ Stocks making the biggest moves midday: Amazon, Apple, Block, Tupperware and more
▼ + stars: | 2023-08-04 | by ( Alex Harring | ) www.cnbc.com time to read: +6 min

Apple reported earnings per share for the fiscal third quarter of $1.26, 7 cents more than expected by analysts polled by Refinitiv. The company posted adjusted earnings of $37.62 per share on revenue of $5.46 billion in the second quarter. Fortinet posted 38 cents in adjusted earnings per share, while analysts polled by Refinitiv expected 34 cents per share. Dropbox posted 51 cents in adjusted earnings per share, while analysts surveyed by Refinitiv anticipated 46 cents. The company reported adjusted earnings per share of 18 cents Thursday, topping the 10 cents expected from analysts polled by StreetAccount.

Persons: Tupperware, Carl Icahn's, Hindenburg, Jack Dorsey, Nikola —, Nikola, Fortinet, Refinitiv, Opendoor, DraftKings, Dropbox, Sprout, Raymond James, —, Samantha Subin, Hakyung Kim, Pia Singh, Michelle Fox, Yun Li Organizations: Apple, Refinitiv, Revenue, Holdings, Icahn, Fortinet, Technologies, Refinitiv . Revenue, Tagger Media, Exchange, Citi, StreetAccount, Petrobras —, JPMorgan Locations: U.S, Canada

☆ Stocks making the biggest moves after hours: Apple, Amazon, Airbnb, Coinbase and more
▼ + stars: | 2023-08-03 | by ( Alex Harring | ) www.cnbc.com time to read: +4 min

Amazon reported earnings of 65 cents a share, ahead of the 35 cents expected by analysts, per Refinitiv. Airbnb — Shares slid 1% after the company reported its second-quarter earnings. Dropbox — The online collaboration platform advanced 3% on the back of strong second-quarter earnings. Square — Shares of the payments tech company dipped more than 4% in after-hours trading even after the firm reported second-quarter earnings and revenue above expectations. Square reported earnings of 39 cents per share, versus analysts' 36 cents estimate per Refinitiv.

Persons: Refinitiv, Fortinet, DraftKings, Airbnb, Coinbase, Dropbox, — Redfin, Redfin, Darla Mercado, Hakyung Kim, Sarah Min, Samantha Subin, Yun Li Organizations: Apple, Refinitiv, Revenue, Holdings, Booking Holdings, Analysts, Tagger Media

☆ 54% of influencers say they've already posted sponsored content on Threads and 3 other takeaways from a new report about the app
▼ + stars: | 2023-08-01 | by ( Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

A new Izea report found 54% of influencers said they'd already posted sponsored content on Threads. In fact, 54% of influencers in the survey said they had already posted sponsored content on Threads. About 61% of influencers surveyed reported that they signed up for Threads within the first 10 days of launching. Influencers and content creators were more likely to join Threads than non-influencer social-media users, according to Izea's data. Izea found that 84% of social-media influencers were open to monetizing their Threads posts, and 54% of influencers reported that they'd already posted paid branded content to the new app.

Persons: influencers, they'd, Instagram, Kristen Bousquet, Izea Organizations: YouTube Locations: influencers, United States

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

☆ The history of Skims: Kim Kardashian's wildly popular $4 billion shapewear line
▼ + stars: | 2023-07-21 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +1 min

Skims, the shapewear brand that Kim Kardashian owns, is worth $4 billion. The company became popular through influencer marketing and Kardashian's social-media expertise. One of her companies, the shapewear brand Skims, just raised a $270 million funding round that valued the brand at $4 billion, The New York Times reported. She also launched the beauty-and-fragrance brand KKW, the skincare brand SKKN, and the private-equity firm SKKY Partners. For the uninitiated, here's how Skims became the most revolutionary thing to happen to shapewear since Spanx.

Persons: Kim Kardashian, Skims Organizations: Service, New York Times, SKKY Partners Locations: Wall, Silicon

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ 5 cold-email templates for landing your dream clients and brand partnerships, from business owners who've used them
▼ + stars: | 2023-07-18 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +11 min

Schlabs also reached out to clients she wanted to work with on social media. I am reaching out to see if you are in need of product photography and/or social media content creation. I know how overwhelming it can be to constantly need new content for social media and ads. He said he starts by compiling a list of 50 dream clients and gets their contact details from social media or their website. He suggested freelancers build their profiles on social media and Google before cold-emailing and prepare a "brief, simple, and straightforward" positioning statement to describe what they do.

Persons: they've, they're, Deirdre Schlabs Deidre Schlabs, Schlabs, She'd, Christian Di Bratto, Di Bratto, YouTuber Justin Escalona, Tommy Schoenith, Gal Akbari, Read, who's, Spaudo, Jenny Rose Spaudo Jenny Rose Spaudo, Hunter, Jenny Rose, she'd, Boye, Matthew Boye Matthew Boye, Kamaru Usman, hadn't, he's, I've, you've, Glantz, Jen Glantz Jen Glantz Organizations: Boston, influencers, Google, Hire Locations: Instagram, Toronto, Nigerian

☆ What is Prime, Logan Paul and KSI's energy drink, and what is the controversy around it?
▼ + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

New York CNN —For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime’s portfolioThe duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine. In 2013, a Senate panel held a similar hearing with top energy drinks. “It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.

Persons: Logan Paul, Olatunji, Paul, KSI “, ” Paul, “, Chuck Schumer, Schumer, Energy “, haven’t, ”, ” Schumer, Bull, ” Jeffrey Klineman, BevNet, Duane Stanford, that’s, Klineman, it’s, hasn’t Organizations: New, New York CNN, YouTube, Gatorade, Aldi, Walmart, CVS, Target, Food and Drug Administration, Energy, ” Prime Energy, FDA, American Academy of Pediatrics, Senate, CNN, Los Angeles Dodgers, UFC, FC Barcelona soccer, Beverage Digest, Pepsi, Coca Cola, Prime Energy Locations: New York, United Kingdom

☆ Meta takes aim at Twitter with Threads app, millions join
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

Welcome to Threads," Meta CEO Mark Zuckerberg wrote in his first post on the app, along with a fire emoji. Others saw the launch of Threads as an opportunity to create a less toxic version of Twitter. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience.

Persons: Elon Musk, Kim Kardashian, Jennifer Lopez, Representative Alexandria Ocasio, Mark Zuckerberg, Meta, Danni Hewson, AJ Bell, Cortez, Zuckerberg, Musk, hasn't, Instagram, Ryan Detert, Jack Dorsey, Dorsey, Katie Paul, Sheila Dang, Jamie Freed, Josh Ye, Brenda Goh, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing, Edwina Gibbs Organizations: YORK, Wednesday, Democratic U.S, Representative, Twitter, Spiderman, Meta, TWITTER, Brands, Billboard, HBO, NPR, Netflix, Thomson Locations: Cortez, Las Vegas, Instagram

☆ Zuckerberg-Musk fight's first round: Meta launches 'Twitter Killer' Threads app
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +6 min

[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg wrote in his first post on the app, along with a fire emoji. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. "The reality is that Meta doesn't need to convert Twitter power users into Threads users" to succeed, she said. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience.

Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, ramping, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, hasn't, Instagram, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Brands, Billboard, HBO, NPR, Netflix, Meta, Insider Intelligence, Thomson Locations: Las Vegas, Instagram

☆ Zuckerberg-Musk fight is on: Meta launches 'Twitter Killer' Threads app
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg posted on the app, along with a fire emoji. "I find it hard to imagine that the most avid loyal Twitter users who go to Twitter for that type of culture will defect and go immediately to Threads." Still, she said, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users."

Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, Matt Navarra, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Meta, Google, Brands, Billboard, HBO, Variety, Insider Intelligence, Thomson Locations: Las Vegas, Instagram

☆ The 5 best and worst paying brands in influencer marketing, based on data from 16,000 creator reviews
▼ + stars: | 2023-07-05 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Influencer sponsorship review platform FYPM ranked the five highest and lowest paying brands. As more influencers advocate for pay transparency, creator startups are building tools to help collect and share pay data with the creator community. F*** You Pay Me, a platform for creators to anonymously review brands, recently published a creator pricing report for deals on Instagram and TikTok. FYPM's report is based on data from 16,010 crowdsourced brand deal reviews submitted by FYPM creators, with about 7,279 brands. In its most recent report, FYPM once again asked creators to rate the brands they'd worked with.

Persons: FYPM, they've, Lindsey Lugrin, Adobe, they'd, Sunday Riley Organizations: Walmart, Nike, KD, Target, Walmart Adobe Target McDonalds Nike, Adobe Locations: Canada

☆ The 5 highest and lowest paying brands in influencer marketing, based on data from 16,000 creator reviews
▼ + stars: | 2023-07-03 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Persons: FYPM, they've, Lindsey Lugrin, Adobe, they'd, Sunday Riley Organizations: Walmart, Nike, KD, Target, Walmart Adobe Target McDonalds Nike, Adobe Locations: Canada

☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.

Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta

☆ How many followers you need on TikTok to get paid as a content creator
▼ + stars: | 2023-07-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

TikTok creators can get paid with 1,000 or more followers through livestreaming subscriptions and virtual "gifts." To receive subscription revenue from TikTok Live : a creator must be 18 years or older and have a minimum of 1,000 followers. : a creator must have at least 10,000 followers and at least 100,000 video views in the past 30 days. Some creators who have disclosed their TikTok creator fund earnings, including Hank Green (7.6 million followers), said they were paid a few cents for every 1,000 views they generated on the app. Emmanuel BaidenMaking money through sponsored song challengesOne common way for TikTok creators to make money is by promoting songs in videos.

Persons: TikTok, TikTok's, it's, Addison Rae Easterling, TikTokers, Hank Green, Read, Kevin Yatsushiro, Jalyn, Baiden, Emmanuel Baiden, that's, Pearpop's, Cole Mason Organizations: TikTok Locations: US, France, Spain, Italy, Germany, TikTok's

☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
▼ + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

☆ Shein Flew Influencers to China to Help Its Image. A Backlash Ensued.
▼ + stars: | 2023-06-29 | by ( Jordyn Holman | Sapna Maheshwari | ) www.nytimes.com time to read: +2 min

But rather than win hearts and minds, Shein and the creators have been roundly blasted in the past week by social media users who have viewed the videos incredulously. The creators have been deleting negative comments on their social media accounts and posting defensive videos. And the trip has become a cautionary tale for marketers, as Shein’s efforts to help its reputation using influencers managed to alienate consumers and draw even more attention to allegations of unsavory business practices. Shein — pronounced SHE-in — an online retailer founded in China more than a decade ago, has quickly gained popularity among U.S. consumers, particularly teenagers and 20-somethings, for its easy-to-use app and low prices on a wide assortment of trendy apparel and accessories. Shein has said it conducts its business “lawfully.”

Persons: Shein, ”, Freeman, influencers, “, Mae Karwowski Locations: China

☆ The Fed is secretly stress testing the US economy against nightmare scenarios
▼ + stars: | 2023-06-29 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +8 min

When asked how the Fed plans for the worst case scenarios on the geopolitical front, he first responded in Fedspeak. At every Fed policy meeting, he said, “our staff works up six or seven or eight alternative simulations,” he said. The market impact: The policy scenarios considered by the Fed are quite sensitive. That’s likely why when Powell was asked about the scenarios the Fed had most recently considered, he stayed mum. They’re posting elaborate TikToks where they pretend that the McDonald’s Grimace shake has killed them, of course.

Persons: Jerome Powell, Powell didn’t, ”, they’re, Joe Brusuelas, Stacey Tevlin, Ben Bernanke, Philippa Dunne, “, Danielle DiMartino Booth, That’s, Powell, “ I’m, Joe Biden, Biden, “ Bidenomics, Elisabeth Buchwald, Bryan Mena, Read, McDonald’s, Scottie Andrew, Grimace’s, Ronald McDonald, Andrews, it’s, Matthew Prince, “ It’s Organizations: New, New York CNN — Federal, European Central Bank, Federal, RSM, “, Fed, Bloomberg, TLR, QI Research, Federal Reserve, Chapman University, CNN Locations: New York, Portugal, Fedspeak, China, Chicago, America, California, ”

☆ How to reach out to brands and land deals as an influencer
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to reach out to brands for collaborations. Here's how they reach out brands for collaborations, including several email templates they use. Holly PhanHow to contact brands as an influencer to pitch a paid sponsorshipIt takes time to figure out what type of pitch sticks and grabs the attention of brands. Here's how 33 influencers pitch brands, from email templates to media kits. Email templates influencers use to reach out to brandsMessage templates and DMs influencers use to contact brandsMedia kit examples

Persons: Brand, Gigi Kovach, Kovach, Read, Ashley Jones, She'll, Jones, London Lazerson, Maesha, Influencer Emma Cortes, Holly Phan, Jen Lauren, Lauren, Shonar Organizations: London, YouTube, LinkedIn

☆ How nano influencers on Instagram make money with under 10,000 followers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Persons: that's, Brand, Baiden, Izea, Read, Christopher Aumueller, influencers — Organizations: Insider, YouTube, Facebook, Twitter, NCAA Locations: Instagram

☆ McDonald’s bet on viral success with its Grimace shake. TikTok users are pretending it killed them
▼ + stars: | 2023-06-28 | by ( Scottie Andrew | ) edition.cnn.com time to read: +5 min

Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then pretending to die on camera after consuming the purple beverage. They often dump the shake over their convulsing bodies, apparently signaling that Grimace, that bumbling bestie of Ronald McDonald, killed them. The Grimace shake, though, has become more infamous than beloved. In a typical “Grimace Shake” TikTok, an enthusiastic young person, Grimace shake in hand, will wish the big purple mascot a happy birthday before taking their first sip. When reached for comment, McDonald’s referred CNN to a tweet from Grimace: “meee pretending i don’t see the grimace shake trendd,” along with a photo of the purple one himself, eyebrows raised.

Persons: McDonald’s, Grimace’s, ”, Ronald McDonald, Matthew Prince, “ It’s, it’s, Grimace, J Balvin, Travis Scott, they’ve, Grimace wasn’t, execs, Ronald McDonald’s, Hamburglar, Bell’s, grimace, “ Organizations: CNN, Chapman University, buzzy, Wine, Wednesday Locations: California, ”

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