Aftershocks from the coronavirus pandemic continue to rumble across the U.S. economy, and Signet Jewelers shared a surprising one this week: The company is selling fewer engagement rings this year because, it says, singles who were stuck at home during lockdowns failed to meet their would-be fiancés in 2020.
Shares of Signet, the largest jewelry retailer in the United States, tumbled after the company cut its forecasts for sales and profit for the rest of the year.
In a way, the engagement ring has become a sparkly microcosm of the American economy.
The bridal jewelry business is being buffeted by the delayed effects of the pandemic, rapid inflation that is squeezing consumers and a growing sense of nervousness among shoppers.
Some of the volatility is owed purely to the pandemic.
Persons:
lockdowns, Kay
Organizations:
Signet Jewelers, Signet, Kay Jewelers, Zales
Locations:
U.S, Virginia, United States