CNBC's Jim Cramer on Thursday broke down the semi-annual "Taking Stock with Teens" survey from analysts at Piper Sandler and said investors should think about what teenage consumers like.
"This is the most notoriously fickle demographic out there," Cramer said, adding that he's too old to know exactly what teenagers are thinking.
The company's analysts asked about teenagers' favorite brands in a number of sectors, including apparel, snacks, cosmetics and social media platforms.
FritoLay-parent PepsiCo was teens' favorite snacking company, with its products Lays, Doritos and Cheetos in the top five favorite snack category, the report said.
Tik-Tok and Meta -owned Instagram were some of participants' favorite social media platforms.
Persons:
CNBC's Jim Cramer, Piper Sandler, Cramer, there's, SHEIN, e.l.f
Organizations:
Nike, PepsiCo, Apple