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☆ Owners of the iPhone 15 Pro Max are sharing videos of how far the new camera can zoom, but Android owners aren't impressed
▼ + stars: | 2023-11-09 | by ( Haley Tenore | ) www.businessinsider.com time to read: +3 min

iPhone 15 Pro Max users are showing off the phone's 5x zoom abilities on TikTok. The latest example is the 5x telephoto camera on Apple's top-of-the-line smartphone, the iPhone 15 Pro Max. iPhone 15 Pro Max users are taking to TikTok to share videos showcasing just how far their phones can now zoom in. The iPhone 15 Pro is only able to zoom in by 3x, but the iPhone 15 Pro Max includes a lens that allows up to 5x zoom. AdvertisementAdvertisementThe zoom-in abilities of the iPhone 15 Pro Max, however, had users impressed.

Persons: Max, they've, —, Coldplay's Chris Martin, Pro Max Organizations: Samsung, Galaxy, Samsung Galaxy, Service, Apple, Pro

☆ Here are Wednesday's biggest analyst calls: Apple, Rivian, Datadog, DraftKings, Lucid, Target, Adobe & more
▼ + stars: | 2023-11-08 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Here are Wednesday's biggest calls on Wall Street: UBS reiterates Apple as neutral UBS said its checks show wait times for Apple's iPhone Pro and Pro Max have fallen. UBS reiterates Target as buy UBS lowered its price target on the stock to $174 per share from $184 but said it's standing by Target shares. Bank of America upgrades Fluence Energy to buy from neutral Bank of America said the energy storage is the next big thing in renewables. Bank of America reiterates Rivian as buy Bank of America said Rivian is "still in [the] right place/time with right product/strategy." Bank of America reiterates DraftKings as buy Bank of America said it's bullish heading in to DraftKing's investor day next week.

Persons: Pro Max, Wells, Isaac, it's, Cantor Fitzgerald, Cantor, TD Cowen downgrades Estee Lauder, Estee Lauder, Rivian, it's bullish, Goldman Sachs, Goldman, Raymond James downgrades Masimo, Raymond James, DraftKings, Bernstein, Mizuho downgrades Datadog, DDOG, MCHP Organizations: UBS, Apple, Pro, Target, 3Q, Citi, Bank of America, Energy, of America, South Korea Travel, EV, Susquehanna, TAM, Adobe, Mizuho, JPMorgan Locations: China, Europe, Japan, Mainland China, Hainan, MASI, bottoming

He also lowered his price target by $6 to $120, implying just 3.9% upside from Tuesday's close. Analyst Shaun Kelley has a $40 price target on shares, implying shares could gain 11.4% from Tuesday's close. Rivian shares jumped more than 7% after the company increased its production forecast for the full year by 2,000 units to 54,000. Datadog shares have produced zero return over the past three years, Murphy noted, with shares down 9% since Oct. 15, 2020. UBS has a neutral rating on Apple and a price target of $190 per share, which implies upside of 4.5%.

Persons: Cowen downgrades Estee, TD Cowen, Estee Lauder, Oliver Chen, Chen, — Hakyung Kim, Shaun Kelley, Kelley, Goldman, Goldman Sachs, Neil Mehta, Mehta, There's, Colin Langan, Langan, Piper Sandler, Alexander Potter, Potter, Rivian, Mark Delaney, Morgan Stanley, Jonas, Mark Murphy, Murphy, David Vogt, Vogt, Fred Imbert Organizations: CNBC, Tech, UBS, JPMorgan, Revenue, Asia, Bank of America, Industry, Mehta ., Wall Street, Rivian, pullbacks, Pro, Pro Max, Apple Locations: China, Asia Pacific, Europe, Middle East, Africa, Tuesday's, U.S

☆ Here's why shares of Apple are ready for their 'next leg up'
▼ + stars: | 2023-11-07 | by ( Morgan Chittum | ) www.cnbc.com time to read: +4 min

"I think Apple is about to have the next leg up," Jim said earlier Tuesday, citing both the headset launch and upbeat data out of China. The U.S. and China comprised the two biggest app store markets for the company, at 58% of total app revenue. Most notably, in September, The Wall Street Journal reported that Beijing had banned government employees from using iPhones and other foreign-branded devices at work — fueling a massive selloff of Apple stock. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Tim Cook, chief executive officer of Apple Inc., holds an iPhone 15 Pro Max during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023.

Persons: Jim Cramer, Jim, Jim Cramer's, Tim Cook, Max, David Paul Morris Organizations: Apple, Bank of America, Street Journal, " Bank of America, Huawei, Big Tech, CNBC, Apple Inc, Bloomberg, Getty Locations: China, U.S, Beijing, India, Cupertino , California

A woman looks at a new iPhone 15 Pro and a Huawei Mate 60 Pro as Apple's new iPhone 15 officially goes on sale across China, at an Apple store in Shanghai, China September 22, 2023. Research firm Canalys estimated that overall smartphone sales in China fell 3% in July-September from a year earlier as consumers bought fewer smartphones as an economic recovery was choppy. On the other hand, analysts estimate that Huawei's China smartphone sales grew strongly in the quarter. Apple said on Thursday that its overall sales in China dipped 2.5% but it blamed tough Mac computer and iPad sales for that. Aggressive discounting on the iPhone 15 series in the run up to the annual Singles Day shopping festival by major Chinese online retailers is also encouraging demand.

Persons: Aly, Tim Cook, Apple, Cook, Canalys, Apple's, Huawei's, Yuvraj Malik, Bengaluru ， Stephen Nellis, Yelin, Arsheeya Bajwa, Harshita Varghese, Sayantani Ghosh, Gerry Doyle Organizations: Huawei, Apple, REUTERS, Huawei Technologies, Reuters, Research, HK, Taobao, Pro Max, Qualcomm, Thomson Locations: China, Shanghai, Bengaluru ，, San Francisco, Yelin Mo, Beijing, Bengaluru

☆ CNBC Daily Open: A perfect day for markets and a falling Apple
▼ + stars: | 2023-11-03 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +3 min

In this article AAPL Follow your favorite stocks CREATE FREE ACCOUNTTim Cook, chief executive officer of Apple Inc., holds an iPhone 15 Pro Max during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023. David Paul Morris | Bloomberg | Getty ImagesThis report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineIt was an astounding day for markets, with everything falling into place as perfectly as investors could have hoped for. Labor costs actually fell for a three-month period ending September — compared with an expected increase — while unemployment claims ticked up.

Persons: Tim Cook, Max, David Paul Morris, Stocks, there's, it's Organizations: Apple Inc, Apple, Bloomberg, Getty, CNBC, Treasury, U.S, Labor, Dow Jones, Nasdaq Locations: Cupertino , California, U.S

It’s the first time Apple’s fiscal year revenue has dropped since 2019 when sales fell by 2%. Although Apple's revenue in the latest quarter deceased 1% from last year to $89.5 billion, its profit rose 11% to $22.96 billion, or $1.46 per share. To help juice its revenue, Apple has been raising some of its prices. In a bright spot, Apple's iPhone sales climbed 3% to $43.8 billion — a sign the company's latest models are being well received heading into the holiday shopping season. Apple’s service division also turned in a robust quarter with revenue of $22.31 billion, a 16% increase from last year.

Persons: Tim Cook, Cook, ”, Jesse Cohen, Max, Apple, “ Organizations: Apple, Research, U.S, Huawei, Google Locations: U.S, China, iPhones, Cupertino , California

Apple shares, which have risen 37% so far this year, dropped 3.4% after-hours, following the forecast. Maestri said Apple expects to have higher iPhone sales for the fiscal first quarter, even though this year's holiday quarter has one fewer week of sales than the year-ago. Cook said the company's new high-end handset models - the iPhone 15 Pro and Pro Max devices - are facing supply constraints. Apple's sales in China fell to $15.08 billion from $15.47 billion in the fourth quarter a year ago. Cook said that after accounting for foreign-exchange rates, Apple's business in China grew year-over-year, driven by iPhone sales and services revenue.

Persons: Tim Cook, Apple, Cook, Luca Maestri, Bob O'Donnell, Davidson, Tom Forte, Aly, Max, Nabila Popal, Lionel Messi, Stephen Nellis, Yuvraj Malik, Sayantani Ghosh, Peter Henderson, Matthew Lewis, Leslie Adler Organizations: Huawei, Apple, TECHnalysis Research, Mac, REUTERS, Huawei Technologies, U.S, Reuters, Pro, Apple Watch, Thomson Locations: China, Cupertino , California, Shanghai, San Francisco, Bengaluru

☆ Apple hints at an AI-focused future and ‘scary fast’ upgrades
▼ + stars: | 2023-11-01 | by ( Samantha Kelly | ) edition.cnn.com time to read: +4 min

The focus of the event, which featured the tagline “scary fast,” was Apple’s new custom-made M3 chips, the M3, M3 Pro and M3 Pro Max. The chips will ship with Apple’s latest MacBook Pro and iMac lineup. “This deep integration is something only Apple can deliver, and we never stop innovating.”At a time companies such as Microsoft, Google and Meta have openly discussed their plans for an AI future, Apple has been less forthcoming. Apple said it shipped about 26 million Macs in 2022, making up 9.1% of the overall market (up from 7.8% the year prior). At the same time, the overall PC market shipped about 292 million computers the same year, down 15% from the year before.

Persons: Tim Cook –, –, they’re, ” Cook, Apple, ”, Dipanjan Chatterjee, Forrester, “, Tim Cook, Chatterjee, David McQueen, ” McQueen, Kieren Jessop Organizations: CNN, Apple, Max, Microsoft, Google, Meta, Lenovo, Dell, HP, IDC Research, Apple Music, ABI Research, Intel, Qualcomm, AMD, NVIDIA, MacBook Locations: Cupertino , California, China

☆ Premarket stocks: It’s a spooky Halloween for markets. Here’s why
▼ + stars: | 2023-10-31 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +10 min

Here’s what’s causing the market fears:High bond yieldsSurging yields have contributed to one of the worst periods for bond market performance in history and pressured equity markets. The company reported quarterly profits of $9.9 billion, also beating estimates. Shares of Meta slid last week after the Facebook parent company reported that advertising revenue had been soft this quarter. Jerominski told CNN that there have been at least 25 store closures. Fraser Engerman, a Walgreens spokesperson, told CNN that just two stores closed on Monday and no more than 12 pharmacists walked out across the entire country.

Persons: Dow, Rob Almeida, ”, Jason Pride, “, don’t, Erik Weisman, Seema Shah, JPMorgan Chase, Jamie Dimon, Wall, Shane Jerominski, Jerominski, Fraser Engerman, Max —, Tim Cook, Apple Organizations: CNN Business, Bell, New York CNN —, Traders, Nasdaq, MFS Investment Management, Federal Reserve, Asset Management, LPL Research, JPMorgan, Big Tech, Meta, Facebook, Reality Labs, Google, CVS, Walgreens, Staff, CNN, Workers, Apple Locations: New York, United States, Israel, Russia, Ukraine, China, Arizona , Washington , Massachusetts, Oregon, Southern California, Chicago, Deerfield, Apple’s Cupertino , California

People visit the LG display at the international consumer technology fair IFA in Berlin, Germany September 2, 2022. Mobile display panel orders are concentrated in the second half of the year, when panels for Apple's latest mobile products are produced before the holiday season. Shares in LG Display rose as much as 8% after the earnings result, versus a 0.7% drop in the wider market (.KS11). "LG Display made it clear it will turn to profit. LG Display posted an operating loss of 662 billion won ($491.11 million) for the July-September quarter versus a loss of 759 billion won a year earlier.

Persons: Lisi Niesner, Sung, Kim, Jeff Kim, midsized, Max, 1,347.9600, Joyce Lee, Heekyong Yang, Clarence Fernandez, Jamie Freed, Lincoln Organizations: LG, IFA, REUTERS, Wednesday, Apple, KB Securities, Analysts, Thomson Locations: Berlin, Germany, SEOUL, Korean

☆ Tim Cook Can’t Make iPhones Without This Chinese Company and Its CEO
▼ + stars: | 2023-10-23 | by ( Yang Jie | ) www.wsj.com time to read: +1 min

Apple wants to cut its ties with chip designer Qualcomm but despite years of work and billions of dollars, the company hasn’t been able to build a wireless chip in-house. WSJ reporter Aaron Tilley joins host Zoe Thomas to explain Apple’s spectacular failure in this effort. Many Apple customers may not be familiar with Luxshare Precision or its leader Grace Wang, but they likely own its handiwork. Along with other Apple contractors, Luxshare manufactures AirPods, the Apple Watch and the recently released iPhone 15, including the top-of-the-line iPhone Pro Max. Luxshare is also the assembler of Apple’s first mixed-reality headset, due to reach consumers next year.

Persons: hasn’t, Aaron Tilley, Zoe Thomas, David Paul Morris, Brent Lewin, Grace Wang, Luxshare Organizations: Apple, Qualcomm, Bloomberg, Apple Watch Locations: China

☆ Here are Monday's biggest analyst calls: Apple, Amazon, Meta, Utz, Roku, Walgreens, Spotify & more
▼ + stars: | 2023-10-23 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Bernstein upgrading Spirit AeroSystems to outperform from market perform Bernstein said it's bullish on the company's turnaround opportunity. Evercore ISI adds a tactical outperform on Roku Evercore said it sees an attractive entry point for the stock. Evercore ISI reiterates Meta as outperform Evercore said Meta estimates seems reasonable heading into earnings later this week. JPMorgan upgrades Walgreens to overweight from neutral JPMorgan said Walgreens shares are in a "new era." Stephens upgrades Utz to overweight from equal weight Stephens said it sees an attractive entry point for Utz shares.

Persons: TD Cowen, Bernstein, it's bullish, Pat Shanahan, Evercore, hasn't, Piper Sandler downgrades Salesforce, Piper, Wells, Stifel, William Blair, Tim Wentworth, Moffett, Stephens, Morgan Stanley, Apple, Max Organizations: Spotify, Citi, Diamondback Energy, Diamondback, HSBC, Marriott, Bank of America, Alcoa, 2024E, Edison, UBS, Waste Management, Republic Services, Amazon, JPMorgan, Walgreens, WBA, Apple Locations: OKTA, PCG, OW, Wells Fargo

People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. Analysts say the iPhone 15 has not been selling as well in China as its predecessor. Counterpoint Research said last week that iPhone 15 sales in China were down 4.5% versus the iPhone 14 in the first 17 days after its market launch. The 512 GB iPhone 15 Pro Max, which has a 11,999 yuan price tag in Apple's store, can be bought for 10,698 yuan on Alibaba's e-commerce platform Taobao. The e-commerce platform iPhone 15 discounts were first reported by The Economic Observer weekly newspaper on Monday.

Persons: Aly, Alibaba, Sophie Yu, Brenda Goh, Alexander Smith Organizations: Apple, REUTERS, Rights, PDD Holdings, HK, Counterpoint Research, Reuters, Economic Observer, Shanghai, Thomson Locations: China, Shanghai, Rights BEIJING

☆ iPhone 15 sales look like they're starting off slow in China ahead of a critical holiday season
▼ + stars: | 2023-10-18 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

A month after Apple's latest iPhones came out, analysts and investors are starting to see signs of slow demand in China versus last year's models. Sales of Apple's iPhone 15 models in their first 17 days are down 4.5% in China versus last year, according to an estimate from Counterpoint Research. Jeffries analysts say "weak demand" in China has knocked Apple off the top spot for smartphone market share in the country. It's a tough smartphone market for everyone. "Apple, we suspect, could be down five-ish percent — and the China market is down at least 5%," Counterpoint research director Jeff Fieldhack told CNBC.

Persons: Jeffries, fretting, iPhones, Tim Cook, Apple, Jeff Fieldhack Organizations: Counterpoint Research, Max, Wall Street, Apple, Huawei, CNBC Locations: Shanghai, China, North America, Europe

☆ Here are Tuesday's biggest analyst calls: Apple, Tesla, Dollar Tree, Amazon, Alphabet, Toll Brothers and more
▼ + stars: | 2023-10-17 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Here are Tuesday's biggest calls on Wall Street: Wells Fargo upgrades Air Products to overweight from equal weight Wells Fargo said it sees robust earnings growth. JPMorgan reiterates Alphabet as overweight JPMorgan said it's standing by its overweight rating heading into earnings next week. " JPMorgan upgrades Viasat to overweight from neutral JPMorgan said it sees an attractive entry point for the satellite company. " JPMorgan upgrades CyberArk to overweight from neutral JPMorgan said it sees "accelerating demand" for the cyber company. JPMorgan initiates Teck Resources as overweight JPMorgan said the metals and mining company is its preferred play. "

Persons: Wells Fargo, GOOGL, Wells, Horton, Stifel, Raymond James, Lam, Tesla, MBLY, Goldman Sachs, Bernstein, Morgan Stanley, Hannon, JPMorgan Organizations: Air Products, JPMorgan, Homebuilding, MAS, FERG, UW, Lam Research, Materials, Microsoft, Viasat, Citi, Exxon Mobil, Hannon Armstrong Sustainable Infrastructure Capital, Bank of America, Apple, of America, Pro, Teck Resources Locations: Wells, LEN, China, HASI

☆ Canon, known for its cameras, launches ASML challenge with machine to make the most advanced chips
▼ + stars: | 2023-10-13 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Brian Ach | Getty ImagesCanon , the Japanese firm best known for its printers and cameras, launched a critical tool on Friday it says can help manufacture the most advanced semiconductors around. The latest "nanoimprint lithography" system is Canon's challenge to Dutch firm ASML , which dominates the extreme ultraviolet (EUV) lithography machine space. ASML's tools are required to make the most advanced chips such as those in the latest Apple iPhones which are manufactured by Taiwan's TSMC . For context, the A17 Pro chip inside Apple's iPhone 15 Pro and Pro Max, is a 3nm semiconductor. Both TSMC and South Korea's Samsung, the two biggest advanced chip manufacturing companies, are aiming to make 2nm chips in 2025.

Persons: Brian Ach, Taiwan's TSMC, Canon, hasn't, Kotasthane, ASML Organizations: Getty, Apple, U.S, Canon, Pro, Samsung, Takshashila, CNBC Locations: China, South

☆ Apple has a stunning stranglehold over Gen Z — and it'll pay off for decades to come
▼ + stars: | 2023-10-11 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Researchers found many teens have the iPhone and the Apple Watch — and also use Apple Pay. Still, Apple Music doesn't lead the way: More teens use Spotfiy, the survey says. The report says 42% of teens were found to have used Apple Pay, the tech company's cash transfer app. And 34% of teen respondents said they own an Apple Watch. An incoming call on on Apple Watch, the most popular watch brand among teenagers.

Persons: Piper Sandler, Spotfiy, —, Gen, Piper, Max —, Hiroshi Lockheimer, Lockheimer, Thomas Haigh, doesn't Organizations: Apple Watch, Apple, Service, Casio, Garmin —, YouTube Music, Amazon Prime, Street Journal

☆ Apple releases software update to resolve iPhone 15 overheating issue
▼ + stars: | 2023-10-04 | by ( ) www.reuters.com time to read: +1 min

[1/2] An Apple logo is pictured outside an Apple store in Lille, France, September 13, 2023. REUTERS/Stephanie Lecocq/File Photo/File Photo Acquire Licensing RightsOct 4 (Reuters) - Apple (AAPL.O) released an update to its iOS 17 software on Wednesday to resolve an overheating issue related to its latest iPhones. The iPhone 15 series, encased in a titanium shell, was launched last month with its custom A17 pro chip powering the Pro and Pro Max phones. Shortly after the iPhone 15 models were launched, consumers complained about bad battery life and overheating. The latest update to the iOS 17 software includes "important bug fixes, security updates, and addresses an issue that may cause the iPhone to run warmer than expected," an Apple spokesperson said on Wednesday.

Persons: Stephanie Lecocq, Pro Max, Apple, Instagram, Chavi Mehta, Anil D'Silva, Sherry Jacob, Phillips Organizations: Apple, REUTERS, Pro, Thomson Locations: Lille, France, Bengaluru

☆ Google's latest Pixel phones have new camera AI tricks
▼ + stars: | 2023-10-04 | by ( Sofia Blum | ) www.cnbc.com time to read: +3 min

In this article GOOG Follow your favorite stocks CREATE FREE ACCOUNTGoogle's new Pixel lineup including the Pixel 8, the Pixel 8 Pro, the Pixel Watch 2, and the Pixel Buds Pro. The Pixel 8 starts at $699, while the Pixel 8 Pro starts at $999. Google Pixel 8 Pro Courtesy: GoogleThe Pixel 8 Pro also has a built-in thermometer. Pixel Watch 2Google Pixel Watch 2 Courtesy: GoogleGoogle also unveiled its Pixel Watch 2. Zoom In Icon Arrows pointing outwards Google Pixel Watch 2 Courtesy: Google

Persons: Pro Max, it's, It's Organizations: Google Google, Google, Pro, Android, Pixel Watch Locations: New York City

☆ Apple confirms overheating issue with iPhone 15 Pro but says it's not because of the new titanium frame
▼ + stars: | 2023-10-02 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +4 min

There have been numerous reports saying the new iPhone 15 Pro can encounter overheating issues. Some iPhone 15 Pro owners have taken to social media sites in the US and China to complain about the issue. The iPhone 15 Pro is the first phone from Apple made with a titanium frame. Justin Sullivan / Getty ImagesNotably, Apple has not attributed any of the overheating issues to the titanium frame on iPhone 15 Pro models, pushing back on a theory from noted Apple analyst Ming-Chi Kuo. The iPhone 15 Pro is the first smartphone made by Apple that features a titanium frame.

Persons: Apple, —, Max, Justin Sullivan, Ming, Chi Kuo, Kuo Organizations: Apple, Service, Street, Bloomberg, CNET Locations: iPhones, China

☆ Apple working to fix iPhone 15 overheating issues
▼ + stars: | 2023-10-02 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +3 min

CNN —Apple is working on a software fix following reports that some of its new iPhone 15 models are overheating. “We have identified a few conditions which can cause iPhone to run warmer than expected,” Apple told CNN in a statement. Leading up to launch day, analysts at firms such as Wedbush Securities reported iPhone 15 pre-orders tracking better than originally expected, with a heavy demand on its premium iPhone 15 Pro offerings, especially the Pro Max. The iPhone 15 Pro starts at $1,099, and the iPhone 15 Pro Max starts at $1,199. Apple’s entry-level iPhones, the iPhone 15 and iPhone 15 Plus, cost $799 and $899, respectively.

Persons: Apple, “, ” Apple, Max Organizations: CNN, Apple, Wedbush Securities, Pro Max

☆ Apple identifies issues causing overheating in the iPhone 15
▼ + stars: | 2023-09-30 | by ( ) www.reuters.com time to read: +1 min

[1/5] People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. The third-party apps causing the issue include game Asphalt 9; Meta's (META.O) Instagram; and Uber, according to the company. The upcoming iOS 17 bug fix will not reduce performance to address the iPhone's temperature. The Cupertino, California-headquartered company said that the iPhone 15 Pro and Pro Max do not suffer from overheating due to the design, rather the new titanium shells result in improved heat dissipation compared to prior stainless steel models. Apple also said the issue is not a safety or injury risk, and will not impact the phone's long-term performance.

Persons: Aly, Apple, Uber, Max, Juby Babu, Nick Zieminski Organizations: Apple, REUTERS, Thomson Locations: China, Shanghai, Cupertino , California, Bengaluru

Apple is blaming a software bug and other issues tied to popular apps such as Instagram and Uber for causing its recently released iPhone 15 models to heat up and spark complaints about becoming too hot to handle. It didn't specify a timeline for when its own software fix would be issued but said no safety issues should prevent iPhone 15 owners from using their devices while awaiting the update. In its acknowledgement, Apple stressed that the trouble isn't related to the sleek titanium casing that houses the high-end iPhone 15 Pro and iPhone 15 Pro Max instead of the stainless steel used on older smartphones. The downturn has affected iPhone sales, which fell by a combined 4% in the nine months covered by Apple's past three fiscal quarters compared with a year earlier. Apple is trying to pump up its sales in part by raising the starting price for its top-of-the-line iPhone 15 Pro Max to $1,200, an increase of $100, or 9%, from last year's comparable model.

Persons: Uber, Apple, Max Organizations: Apple, Meta, Associated Press Locations: Cupertino , California

☆ Apple will issue a software update to address iPhone 15 overheating complaints
▼ + stars: | 2023-09-30 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook greets customers purchasing Apple’s new iPhone 15 during a launch event at the Fifth Avenue Apple Store in New York City on Sept. 22, 2023. Apple said on Saturday that it will issue a software update that would address customer complaints about the latest iPhone 15 models, released just over a week ago, running hot. CNBC's review of the new iPhone Pros also noted the iPhone 15 Pro Max got hot. "I just got the iPhone 15 Pro today and it's so hot i can't even hold it for very long!" Apple's new high-end models, the $999 iPhone 15 Pro and $1,199 iPhone 15 Pro Max have a redesigned titanium enclosure with an aluminum frame to make them easier to repair.

Persons: Tim Cook, Apple, Max Organizations: Apple, Fifth, CNBC Locations: New York City

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