Former President Donald J. Trump hawks $59.99 Bibles with the same words he uses to win the votes of evangelical Christians.
All of it could be described as Martyr Inc., a machinery that makes Mr. Trump money and promotes his re-election by characterizing him as unjustly persecuted and selflessly saving his supporters from a similar fate.
Even after recent declines, Mr. Trump’s shares are worth more than $3 billion, though he cannot yet sell.
With Mr. Trump’s tacit encouragement, his supporters have characterized buying Trump products as a measure of patriotism.
That was the former president’s message in his Truth Social pitch for the customized Bible on the cusp of the Independence Day holiday: “Every Patriot should have one.”
Persons:
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Organizations:
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