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☆ Tiger Woods ends Nike partnership after 27 years
▼ + stars: | 2024-01-08 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

Tiger Woods during the pro-am as a preview for the Hero World Challenge at Albany Golf Course in Nassau on Nov. 29, 2023. Tiger Woods' 27-year partnership with Nike has come to an end. "Phil Knight's passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way," Woods wrote. In a statement, the company said: "For over 27 years, we have had the honor to partner with Tiger Woods, one of the greatest athletes the world has ever seen. Yet, Woods brought significant exposure to the Nike brand.

Persons: Woods, Tiger Woods, Phil Knight's, Mark Steinberg, Tiger, Roger Federer, Marc Maurer, it's, TaylorMade, aren't, Brian Yarbrough, Edward Jones, Eric Smallwood, LeBron James, Smallwood, — CNBC's Gabrielle Fonrouge Organizations: Nike, Nike Golf, CNBC, Apex Marketing, Golfers, CNBC PRO Locations: Nassau, Swiss, Orlando, Oregon

☆ NCAA and ESPN ink 8-year, $920 million media rights deal
▼ + stars: | 2024-01-04 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

The NCAA and ESPN have reached a new eight-year media rights deal worth more than $115 million annually, as the value of sports media rights reaches new heights. The new agreement carries an annual value of roughly three times the current 14-year deal, which pays about $40 million annually. It will include the rights to 40 NCAA championships — 21 women's and 19 men's events — as well as exclusive championship coverage of all rounds for women's basketball, women's volleyball, women's gymnastics, softball, baseball and FCS football. ESPN has benefited through its airing of the NCAA women's basketball tournament and the WNBA playoffs, among other sports. "Concurrent with the terms of the new media rights, several enhancements to student-athlete benefits across all three NCAA divisions will take effect, and this deal will help fund those important programs.

Persons: Jimmy Pitaro, Charlie Baker, Baker, Linda Livingstone Organizations: ESPN, Orange, Georgia Bulldogs, Florida State Seminoles, NCAA, FCS, WNBA, IMG, WME Sports, Associated Press, of Governors, Baylor University, NBA, CNBC PRO Locations: Miami Gardens , Florida

☆ PGA Tour and LIV Golf are working to extend merger deadline into 2024
▼ + stars: | 2024-01-01 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

PGA Tour and LIV Golf are working to extend their proposed merger deadline, which was originally set at Dec. 31, Commissioner Jay Monahan told players in a memo on Sunday. The delay is the latest update in a long and tumultuous saga between the PGA Tour and Saudi Public Investment Fund-backed LIV Golf that has divided players and could dramatically change professional golf if the merger is completed. PGA Tour and LIV are expected to make a formal decision on the combination ahead of the Masters tournament in April, according to The Telegraph, which first reported the extension. Under the structure of the agreement, PGA Tour would hold a permanent controlling interest in the new entity's board of directors. The agreement also includes the DP World Tour, also known as the PGA European Tour.

Persons: LIV Golf, Jay Monahan, LIV, Monahan Organizations: THE, Sawgrass, CNBC, PGA Tour, Saudi Public Investment Fund, Strategic Sports Group, Saudi, Public Investment Fund, PGA Tour Enterprises, U.S, Fenway Sports Group, The, PGA European, U.S . Federal Trade Commission, Justice Department Locations: Ponte Vedra Beach , Florida

☆ Pro pickleball players band together as chaos, a merger and pay cuts grip the sport
▼ + stars: | 2023-12-15 | by ( Jessica Golden | ) www.cnbc.com time to read: +5 min

Major League Pickleball finals at Pickle & Chill on October 16, 2022 in Columbus, Ohio. Emilee Chinn | Getty ImagesDozens of professional pickleball players have formed a collective to voice their concerns about recent pay cuts and the future of the sport. In a letter obtained by CNBC, the collective shared their dissatisfaction with how they have been treated by Major League Pickleball and the Pro Pickleball Association Tour. The MLP and the PPA Tour are currently negotiating a proposed merger. CNBC spoke with multiple players who say they feel like they've been unfairly treated or received threats for not agreeing to the proposed pay cuts.

Persons: Emilee Chinn, Major League Pickleball, they've, LeBron James, Tom Brady, Kevin Durant, Patrick Mahomes, Julio DePietro, Steve Kuhn, Brooks Wiley, DePietro, Connor Pardoe, Jillian Braverman, Braverman, It's, Ritchie Tuazon Organizations: League Pickleball, Getty, CNBC, Major League, Pro Pickleball, MLP, PPA, Florida, NYSE, PPA Tour, MLP Challenger, California BLQK Bears Locations: Columbus , Ohio, Pardoe, California

☆ Major League Pickleball asks players to take 40% pay cut on the back of rapid growth
▼ + stars: | 2023-11-29 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

Major League Pickleball is requesting that players consent to compensation reductions of 40% in return for a reduction of work obligations, according an email sent to players that was obtained by CNBC. It comes as professional pickleball has seen rapid growth in nearly every category and as Major League Pickleball and Professional Pickleball Association are on the cusp of signing an on-again, off-again, on-again merger agreement. The MLP email notes the PPA has also been communicating with its players and has made similar requests for player compensation reductions. Reactions have been mixed among professional pickleball players. Two-time Major League Pickleball champion Thomas Wilson, however, said players are paid "more than fairly even with the cuts."

Persons: Thomas Wilson, League Pickleball, Brooks Wiley, Steve Kuhn, Dink Pickleball, pickleball, Jillian Braverman, Wilson, Laura Vossberg Gainor Organizations: MLP Mesa Premier League, USA, League, CNBC, MLP, PPA, Professional Pickleball, Twitter Locations: Mesa , Arizona

Billionaire investor Mark Cuban is selling a majority stake of the Dallas Mavericks to Miriam Adelson and her family — the largest shareholders in Las Vegas Sands , a source familiar with the deal told CNBC. Adelson is selling $2 billion worth of company stock, or roughly 10% of her stake, according to an announcement from the company. Las Vegas Sands disclosed in filings Tuesday that it will buy $250 million worth of Adelson's shares. Owning a sports franchise will be a significant departure from the activities that Miriam Adelson and her late husband were known for. As a medical doctor, Miriam Adelson is also widely known for her focus on addiction.

Persons: Mark Cuban, Miriam Adelson, Adelson, Sheldon Adelson, Patrick Dumont, Sands, Miriam, Nikki Haley, Donald Trump, –, Jessica Golden Organizations: Dallas Mavericks, CNBC, Cuban, Sands, NBA, Forbes, Vegas Sands, Las Vegas Sands, Republican, Center for Responsive Locations: Las Vegas Sands, Cuban, Macao, Singapore, Las, Las Vegas, Israel, United States

☆ Tiger Woods' new golf league delays start of season by a year after venue collapse
▼ + stars: | 2023-11-20 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

Tiger Woods and Rory McIlroy's indoor golf league, TGL, has postponed its inaugural season by a year until the start of 2025, the organization said Monday. But TGL delayed the season, which was expected to start in January, after speaking to key partners. "This decision came after reviewing short-term solutions, potential construction timelines, player schedules, and the primetime sports television calendar," the league said in a statement. TGL, which counts the PGA Tour as a partner, was founded by McIlroy, Woods and former NBC executive Mike McCarthy. The trio wants to create a primetime indoor golf league to attract new fans to the sport at as the emergence of the Saudi-backed LIV Golf, and then its proposed merger with the PGA Tour, left golf at a crossroads.

Persons: Woods, Rory McIlroy, Tiger Woods, Rory McIlroy's, TGL, McIlroy, Mike McCarthy, LIV Golf, Steve Cohen, Arthur Blank, Alexis Ohanian, Serena, Venus Williams, Stephen Curry, Lewis Hamilton, Alex Morgan, Justin Timberlake, Tony Romo, Josh Allen, Rosalyn Durant Organizations: Northern, Augusta National Golf Club, Tiger, SoFi, NBC, PGA Tour, Atlanta Falcons, Fenway Sports Group, ESPN Locations: United States, Augusta , Georgia, Palm Beach Gardens , Florida, Saudi

☆ PGA Tour, TGL assessing timeline for Tiger Woods' new golf league after dome collapse
▼ + stars: | 2023-11-17 | by ( Drew Richardson | ) www.cnbc.com time to read: +1 min

Extensive damage at a Florida dome venue is potentially a big blow to the Tiger Woods and Rory McIlroy-backed tech-infused golf league two months out from its launch. Photos surfaced earlier this week showing that the air-supported SoFi Center dome, located in Palm Beach Gardens, Florida, had collapsed due to a power outage. "We are still assessing the damage and determining the impact on our timelines," the league, TGL, told CNBC. The indoor golf league, which counts the PGA Tour as a partner, is slated to launch on Jan. 9, featuring about two dozen tour golfers. The TGL developments also come as the PGA Tour pursues a controversial business partnership with Saudi-funded rival LIV Golf.

Persons: Woods, Tiger Woods, Rory McIlroy, TGL, Jon Rahm, Rahm, LIV Golf, –, Jessica Golden Organizations: Augusta National Golf Club, Tiger, CNBC, ESPN, Twitter, PGA, Saudi Locations: United States, Augusta , Georgia, Florida, Palm Beach Gardens , Florida

The PGA Tour said Tuesday it will begin to offer professional players direct equity ownership in the new company that will be formed after it reaches a deal with investors, according to an internal memo obtained by CNBC. The talks with PIF and the DP World Tour remain the tour's "top priority," PGA Tour Commissioner Jay Monahan said in Tuesday's memo. The new program outlined in Tuesday's memo is the latest move to align the interests of PGA Tour players with the business itself. Monahan also wrote that the Tour's agreement with PIF and DP World Tour has generated interest from other investors. Last week, Fenway Sports Group Chairman Tom Werner acknowledged that the company has held talks with the PGA Tour, but declined to comment with any further details.

Persons: Woods, Rory McIlroy, LIV, Jay Monahan, Monahan, Tom Werner, There's Organizations: Northern, Augusta National Golf Club, CNBC, Saudi Arabia's Public Investment Fund, PIF, PGA, Fenway Sports Locations: United States, Augusta , Georgia, Saudi, U.S

☆ Fanatics helps pro athletes transition to life after sports with business immersion program
▼ + stars: | 2023-11-09 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Fanatics is helping professional athletes transition to life after the final buzzer — or pitch, or whistle. Through the one-week immersion program, players get in-classroom learning combined with hands-on experiences in Fanatics' different business units. The company says it is uniquely positioned to help athletes lay the groundwork for the next chapter of their careers with its wide-ranging sports portfolio. Athletes in the program get a first-hand look at everything from Fanatics' collectables business to its apparel company to its VIP and loyalty programs. Harrison joined 10 other professional athletes in Los Angeles this week for the Fanatics program.

Persons: it's, Orlando Ashford, Ashford, Isabelle Harrison, Harrison Organizations: WNBA, MLB, University of Southern, NFL Locations: University of Southern California, Los Angeles

☆ NWSL announces media deals with CBS Sports, ESPN, Amazon worth $240 million
▼ + stars: | 2023-11-09 | by ( Laya Neelakandan | ) www.cnbc.com time to read: +2 min

The National Women's Soccer League announced a four-year contract Thursday for media distribution with CBS Sports, ESPN, Amazon Prime Video and Scripps Sports . The NWSL will begin each regular-season weekend with Friday night matches on Prime Video, followed by double-header Saturday night games on Scripps'-owned ION network. The league will also air a package of regular-season matches on CBS and stream live on Paramount+. Additionally, ESPN will air a package of matches across its various channels, including live streaming on ESPN+ in English and Spanish. CBS will air a minimum of 21 games, ESPN and ABC will air 20 games, Prime Video will air 27 games and Scripps will air 50, according to the league.

Persons: Carli Lloyd of, Sydney Leroux, Orlando, Jessica Berman, —, Jessica Golden Organizations: Carli Lloyd of NJ, NY Gotham FC, Match, Sydney, Orlando Pride, Red Bull Arena, Women's Soccer League, CBS Sports, ESPN, Amazon Prime, Scripps Sports, Prime, Scripps, ION, CBS, Paramount, CNBC, ABC

☆ Knicks sign jersey patch deal with owner James Dolan's Sphere Entertainment
▼ + stars: | 2023-10-24 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

The National Basketball Association's New York Knicks are keeping it in the family for their next jersey patch sponsor. Madison Square Garden Sports announced Tuesday that Sphere Entertainment will become the NBA team's official jersey patch partner for the 2023-24 season. Terms of the jersey patch deal were not disclosed. The NBA's jersey patch sponsor program kicked off during the 2017-18 season and has been an important source of revenue for many clubs. Dolan reportedly was shopping around the jersey patch rights for $30 million, according to SBJ.

Persons: James Dolan, David Hopkinson, Micky Arison, Squarespace, Andrew Lustgarten, Dolan, SBJ, Patrick Rishe, Louis, Bob Dorfman Organizations: Association's New York Knicks, Madison, Garden Sports, NBA, Knicks, Boston Celtics, Garden, MSG Sports, Golden State Warriors, Brooklyn Nets, Los Angeles Lakers, Miami Heat, Carnival Cruise, Sports Business, Washington University, Pinnacle Advertising, CNBC Locations: Madison, Las Vegas, St

☆ Tiger Woods and Rory McIlroy's TGL golf league partners with Fanatics on team merchandise
▼ + stars: | 2023-10-20 | by ( Jessica Golden | ) www.cnbc.com time to read: +1 min

Fanatics founder and CEO Michael Rubin at his office in New York. Tiger Woods and Rory McIlroy's indoor golf league, TGL, has signed a multiyear partnership with e-commerce giant Fanatics. The deal will give Fanatics the rights to design and manufacture league-wide and team-specific merchandise for TGL as the official licensee. Fanatics founder and CEO Michael Rubin made a separate, personal investment in TMRW Sports in April. Fanatics said it will provide a new online store that will allow fans to showcase their passion for the new league and teams.

Persons: Michael Rubin, Tiger Woods, Rory McIlroy's, Brian Swallow Organizations: Tiger, TMRW Sports, Team Locations: New York

☆ Golf league founded by Woods, McIlroy announces ownership team led by Marc Lasry, Steph Curry
▼ + stars: | 2023-10-19 | by ( Jessica Golden | ) www.cnbc.com time to read: +1 min

Andre Iguodala #9, Stephen Curry #30 and Klay Thompson #11 of the Golden State Warriors high five each other during the game against the Boston Celtics on March 8, 2017 at ORACLE Arena in Oakland, California. Some of San Francisco's biggest sports stars are the new owners of a team with TGL golf, the indoor golf league founded by Tiger Woods and Rory McIlroy. Steph Curry, Klay Thompson and Andre Iguodala have joined an effort led by Marc Lasry, Avenue Capital Group Chairman and CEO, to purchase the San Francisco TGL team. Lasry, former co-owner of the NBA championship Milwaukee Bucks, recently launched the Avenue Sports Fund as part of Avenue Capital Group, which manages $12.5 billion in assets. The investment in TGL San Francisco represents the fund's first major investment.

Persons: Andre Iguodala, Stephen Curry, Klay Thompson, Tiger Woods, Rory McIlroy, Steph Curry, Marc Lasry, San Francisco TGL, Lasry Organizations: Golden State Warriors, Boston Celtics, ORACLE Arena, Francisco's, Avenue Capital, San, NBA, Milwaukee Bucks, Fund, Avenue Capital Group Locations: Oakland , California, TGL San Francisco, Northern California

Carvana PPA Tour Courtesy: Carvana PPA TourProfessional Pickleball is getting a dedicated home: The Tennis Channel. "It's going to create so much more access for people," PPA Tour owner Tom Dundon told CNBC. The pair will also create pickleballtv, a 24/7 standalone free, ad-supported streaming channel featuring matches as well as entertainment surrounding the sport. Dundon added it's a 50-50 partnership between the two entities, noting the PPA Tour will put the capital in and Tennis Channel will bring its production and media expertise. He foresees the joint venture propelling further media rights deals with the help of Tennis Channel executives that are familiar with TV carriage negotiations and building up streaming platforms.

Persons: Pickleball, Tom Dundon, Sinclair, Dundon, Read, Ken Solomon Organizations: Tennis Channel, PPA, Tennis, CNBC, Disney, ESPN, Paramount, CBS, Prime, Fox, Apple, Major League Soccer, MLS Locations: U.S, Pickleball.com

☆ Pickleball is loud. The people behind the trendy sport say they're trying to fix it
▼ + stars: | 2023-09-25 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

The governing body of the sport, USA Pickleball, announced on Monday a new initiative to get pickleball to pipe down by investing in changes to the acoustics of the sport. Pickleball is a paddle sport that combines the elements of tennis, ping pong and badminton. USA Pickleball says 130 new locations were added per month in 2022 and estimates another 25,000 courts will need to be built to keep up the demand. Last year, 36 million people played pickleball, and the sport has grown 158% over the last three years according to the Sports & Fitness Industry Association. USA Pickleball is looking to quiet the commotion – and cultivate good will – by announcing a new "quiet category" for pickleball equipment.

Persons: It's, USA Pickleball, Mike Nealy Organizations: Sports & Fitness Industry Association, New York Times, USA Locations: USA, backyards

Legendary golfer Gary Player thinks government and sports shouldn't mix, as the golf world goes through a major merger that has triggered antitrust concerns. He was an ambassador for Golf Saudi, an organization pushing to make the Kingdom of Saudi Arabia a more prominent force in the sport. Player also said he supports the proposed merger between Saudi-backed LIV Golf and the PGA Tour, which has drawn criticism and scrutiny from regulators and lawmakers, not to mention golfers. (Previously, Player has spoken out against players leaving the PGA Tour to join LIV Golf, saying it's for "guys that can't win one the regular tour any more.") Last week, a U.S. Senate subcommittee held its second hearing on the proposed merger.

Persons: Gary Player, We've, LIV Golf, Connecticut Sen, Richard Blumenthal Organizations: CNBC, Golf Saudi, Aramco, PGA Tour, U.S, Connecticut, Democratic, Saudi Public Investment Fund, soccer team Locations: Kingdom of Saudi Arabia, Saudi

☆ Major League Pickleball merger with PPA is back on after a falling out threatened the deal
▼ + stars: | 2023-09-13 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Lacy Schneemann of the Florida Smash returns a shot during a group play Major League Pickleball match against BLQK at Pickle & Chill on October 15, 2022 in Columbus, Ohio. After weeks of drama in professional pickleball, the PPA Tour and Major League Pickleball have again agreed to merge, the leagues said Wednesday. "As professional pickleball continues to rapidly grow, we could not be more excited to provide both players and fans with the clarity and consistency of a unified professional pickleball organization," Major League Pickleball founder Steve Kuhn said in a statement. On the professional level, Major League Pickleball teams values have skyrocketed, with some teams going for $10 million. Major League Pickleball owners include many high profile athletes from LeBron James and Kevin Durant to Tom Brady and Patrick Mahomes.

Persons: Lacy Schneemann, League Pickleball, Tom Dundon, pickleball, Steve Kuhn, Kuhn, Dundon, LeBron James, Kevin Durant, Tom Brady, Patrick Mahomes Organizations: Florida, League Pickleball, BLQK, PPA, League, SC Holdings, MLP, pickleball, Major League Pickleball Locations: Columbus , Ohio

☆ Steve Cohen invests in Tiger Woods and Rory McIlroy's golf startup TGL
▼ + stars: | 2023-09-07 | by ( Jessica Golden | ) www.cnbc.com time to read: +1 min

New York Mets owner Steve Cohen speaks to the media before a game against the Milwaukee Brewers at Citi Field on June 28, 2023 in New York City. Financier and Mets owner Steve Cohen has bought the founding rights to the New York team in Tiger Woods and Rory McIlroy's upstart golf league TGL, the organization announced on Thursday. TGL is a new primetime, high-tech golf league that will tee off in January 2024. TGL says the event timing will be complementary to the players' PGA Tour schedules. The PGA Tour and fledgling rival LIV Golf agreed to merge in June, but have yet to sign a final agreement and still face scrutiny from Congress.

Persons: Steve Cohen, Tiger Woods, Rory McIlroy's, Cohen's, Cohen, Woods, McIlroy, Jon Rahm, Justin Thomas, Collin Morikawa, Matt Fitzpatrick, Justin Rose, Adam Scott, Xander Schauffele, Max Homa, Rickie Fowler, Billy Horschel, TGL, LIV Golf Organizations: New York Mets, Milwaukee Brewers, Citi Field, The Brewers, Mets, New York, Ventures, TGL's, PGA Tour, Tour Locations: New York City, Tiger, New York

William Purnell | Icon Sportswire | Getty ImagesAs legalized sports gambling expands across the U.S., a record 73.5 million Americans plan to wager on the NFL this season, according to the American Gaming Association's latest survey on Americans' betting plans released Wednesday. Last year, an estimated 46 million people bet on the NFL in the U.S., according to the AGA. Out of all U.S. adults, 35.1 million people or 14% plan to bet online, while 13.6 million or 5% plan to bet at a physical sportsbook. Self-identified NFL fans are expected to place more bets than ever this season, with 37% projected to place a wager. "We expect this to be the most bet NFL season in BetMGM's history," Seamus Magee, trading team lead at BetMGM, told CNBC in an email.

Persons: Josh Allen, William Purnell, Seamus Magee Organizations: Buffalo, AFC Divisional, Kansas City Chiefs, Arrowhead, Getty, NFL, American Gaming, CNBC Locations: Kansas City , Missouri, U.S

☆ Mega pickleball merger between Major League Pickleball and PPA is in jeopardy
▼ + stars: | 2023-08-25 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

The Professional Pickleball Association and Major League Pickleball are now at odds after announcing in November that they would join forces and merge team competition leagues. The PPA told CNBC that MLP has not yet signed the partnership deal they verbally agreed to 10 months ago. "I don't know what Steve Kuhn's intentions were the entire time," Connor Pardoe, PPA Tour CEO told CNBC. Kuhn told CNBC that there are "numerous misrepresentations of reality" taking place, without providing specifics. He said if the PPA is willing to pay their players more, he's willing to talk about aligning with the league.

Persons: There's, Major League Pickleball, Tom Dundon, Steve Kuhn, Steve, Connor Pardoe, Pardoe, Kuhn, we'll, Julio DePietro, Zubin Mehta Organizations: Seattle Pioneers, Los Angeles Mad, Premier League, Professional Pickleball Association, Major League, PPA, CNBC, MLP Locations: San, San Clemente , California

Tiger Woods wipes his driver grip on the 18th tee box during the first round of the PGA TOUR Champions PNC Championship at The Ritz-Carlton Golf Club on December 17, 2022 in Orlando, Florida. Ben Jared | PGA Tour | Getty ImagesThe PGA Tour on Tuesday said Tiger Woods would join its policy board, a concession meant to give players more input and oversight as negotiations continue for its controversial deal with Saudi-backed LIV Golf. Woods joins the board less than a month after former AT&T CEO Randall Stephenson resigned due to concerns regarding the Saudi investment. Until the proposed deal was announced, the PGA Tour and LIV were embroiled in antitrust lawsuits – lobbed at each other – as players left the tour for big paydays at LIV. The proposed deal has been met with ire and confusion from lawmakers, members of the tour and fans.

Persons: Woods, Ben Jared, Tiger Woods, LIV, Randall Stephenson, LIV Golf, Saudi Crown Prince Mohammed bin Salman, Patrick Cantlay, Charley Hoffman, Peter Malnati, Rory McIlroy, Webb Simpson, Monahan, Christian Petersen Organizations: PGA, PNC, Ritz, Carlton Golf Club, Saudi, Saudi Arabia Public Investment Fund, Saudi Crown, Augusta National Golf Club, Getty Locations: Orlando , Florida, Saudi, LIV, Augusta , Georgia

watch nowAristocrat Gaming unveiled Thursday new NFL-themed slot machines slated to appear on casino floors when football season kicks off in September. Now, its highly sought-after license will appear on casino slot machines nationwide, designed and manufactured by Aristocrat. Aristocrat unveils the first look of its NFL-themed slot machines that will begin appearing on casino floors in September. Aristocrat unveils the first look of its NFL-themed slot machines that will begin appearing on casino floors in September. Source: Aristocrat Gaming

Persons: Gaming, Joe Ruggiero, Hector Fernandez Organizations: NFL, National Football League, American Gaming Association, League, Gaming, CNBC

☆ Major League Pickleball founder looks to capitalize on the sport's growing 'cool' factor
▼ + stars: | 2023-07-26 | by ( Jessica Golden | ) www.cnbc.com time to read: +1 min

One of the sport's biggest boosters is Steve Kuhn, a former hedge fund manager who founded Major League Pickleball. "I think there was a time when pickleball was considered a sport that was not really a sport. The billionaire, who lives in Austin, has gotten the pro league off the ground by growing the business with sponsorships, media deals and expansion teams. Major League Pickleball teams today are going for as much as $10 million. Professional Pickleball can be seen on almost every major television network and many streamers.

Persons: pickleball, Steve Kuhn, Kuhn, Kevin Durant, Lebron James, Tom Brady Organizations: League Pickleball, America, Major League Pickleball Locations: Austin

☆ Sports drink entrepreneur Mike Repole takes majority stake in sneaker brand Nobull
▼ + stars: | 2023-07-20 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Nobull is a training brand founded in 2015 by former Reebok executives Marcus Wilson and Michael SchaefferNobull is a training brand founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer. Terms of the deal were not disclosed, but Repole said it's his biggest investment in a brand to date. Mike Repole's private equity firm will buy a majority stake in the company Nobull, he told CNBC on Thursday. "I think that this brand can really be a life-changing brand for so many people," Repole said. Co-founder Wilson said Repole's history of successful exits is part of what makes him a compelling partner for Nobull.

Persons: Marcus Wilson, Michael Schaeffer Nobull, Michael Schaeffer, Repole, it's, Mike, It's, Vitaminwater, Wilson, who's Organizations: Reebok, CNBC, Impact Capital, NFL, Nobull Locations: Boston, United States, United Kingdom, China, Coke

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