DIRS.INFO The most relevant business & tech news

☆ 5 types of new jobs that AI could create
▼ + stars: | 2023-11-30 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +5 min

New AI jobs, which may not require a college degree, could offer high salaries for workers. The number of AI jobs is already on the rise. Here are the five new jobs that AI could create in the future, per the World Economic Forum. AdvertisementAs new AI tools continue to emerge , experts say engineers will be needed to guide their development. AI content creatorsAI tools will make it possible for "AI content creators" to "rapidly produce in-depth content on a topic in any field or domain" per the World Economic Forum report.

Persons: —, it's, Chris Hyams, James Neave, OpenAI Organizations: Service, World Economic, Meta, Economic, Marketing Factory

☆ Autodesk's CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny
▼ + stars: | 2023-11-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

@brycebetts132 I've watched every video of the Sphere in Vegas and this new ad is by far my favorite. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000, according to outdoor advertising company Inspiria Outdoor. A representative for the Sphere Entertainment Company said the company doesn't discuss financials. One TikTok video, which has notched up more than 14,000 likes, declared it " the best Sphere ad ." The Sphere debuted its first advertising campaign in September of this year and has featured brands including YouTube, the NBA, Heineken and Xbox.

Persons: @brycebetts132 I've, ♬, Dara Treseder, Treseder, tentacled, Ryan Reynolds, Otto Desć, Carla Herrero, Herrero Organizations: Autodesk, Marvel, Business, ♬ Marvel Studios, Sphere Entertainment, Autodesk University, YouTube, NBA, Heineken, Xbox, University College London, Mercedes, AMG PETRONAS Formula One Locations: Las Vegas, Vegas, New

☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
▼ + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:

Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America

Social media users, often influencers, invite viewers to watch them get ready to do something or go somewhere. Think “Clean with Me” videos where users watch people clean their homes for inspiration or pleasure. On TikTok, videos with the hashtag “grwm” have been viewed more than 157 billion times. Often, behind the “getting ready” content lurk other, more commercial messages. “I could sit there all day and watch Get Ready with Me videos from different creators.

Persons: they're, ”, Earnest Pettie, Sofia Richie Grainge, TikTok, whatever’s, Nicla Bartoli, who've, Bartoli, Alix Earle, Alisha Rei, Rei, she'd, didn't, Goldman Sachs, Allie Pribula, Pribula, ” Camilla Ramirez Diaz, Diaz, ” Diaz, “, They’re, Hadero Organizations: Social, YouTube, Influencer Marketing, Associated Press Locations: Toronto, Philadelphia, Burlingame , California, London

☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
▼ + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.

Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China

☆ AI is already impacting influencer marketing, according to the CMO of Billion Dollar Boy. Here's how she thinks brands should approach the new tech.
▼ + stars: | 2023-11-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Generative AI "has an immediate business implication" for the creator economy, according to Becky Owen, the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy. It has a focus on generative AI, but is also experimenting with virtual and augmented reality, as well as virtual influencers. Owen joined Billion Dollar Boy in early 2023 after almost five years at Meta, where she was most recently head of creator innovations and solutions for Europe. Becky Owen is the global chief marketing and innovation officer at Billion Dollar Boy. Billion Dollar Boy has already tested pilot partnerships with three retail brands, including two luxury fashion brands that have launched their first generative-AI-led creator content on Instagram.

Persons: Becky Owen, Owen, Elmo Mistiaen, Jo Ann, Shanikwa Dvorkin, Anastasia Rogozhina Organizations: Heineken, Pepsi, Business, Billion Dollar, Meta, Brands Locations: Amazon, Europe

☆ 5 key takeaways from a new survey on how creators influence their audiences, including what followers are willing to pay for
▼ + stars: | 2023-11-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Consumers are handing over their credit cards to pay for merchandise, podcasts, livestream access, and other products sold by creators, according to a November report from educational platform Teachable that analyzed how online audiences engaged with influencers. Among Gen Zers, 50% said their desire to support their favorite creators is why they purchase products or services advertised. The relationship between creators and their followers has strengthened in the past few years, heavily impacting the influence online personalities wield over people's purchasing decisions. YouTube's short-form shopping videos are growing in popularity, and TikTok has similarly been incentivizing creators to use its new shopping platform in the hopes of capturing their massive online audiences. Here are five key takeaways from Teachable's 2023 study on how creators connect with audiences:

Persons: Gen Zers, CreatorIQ, TikTok, Olivia Owens, Owens Organizations: Business, Social

☆ The creator economy is a $250 billion industry and it's here to stay
▼ + stars: | 2023-11-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. AdvertisementThe "creator economy" emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them. AdvertisementEarlier this year, Goldman Sachs analysts estimated that the creator economy was a $250 billion industry , and could reach $480 billion by 2027. AI comes to the creator economyThe latest innovation driving the creator economy forward is artificial intelligence.

Persons: Goldman Sachs, —, Instagram, Taylor Lorenz, influencers, There's, Shannae Ingleton Smith, Selena, MrBeast, Forbes, Carmen Sognonvi Organizations: Service, YouTube, Intelligence, Grey Agency, Oxford Economics, Netflix

☆ 3 ways small-business owners can use ChatGPT to brainstorm ideas, plan campaigns, and create a cheap marketing strategy
▼ + stars: | 2023-11-10 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

She said ChatGPT helped her cut her launch timeline to about a month and see new possibilities for marketing. Here are three ways these small-business owners have experimented with AI to support their marketing strategies. In October, Alert used ChatGPT to help her conceptualize and organize an influencer event, so she didn't need to pay for an event planner. To help with user research, she asked ChatGPT for ideas about the types of users she might target. ChatGPTSmith said she likes to approach working through ideas with ChatGPT as if she's chatting with a colleague.

Persons: ChatGPT isn't, SBOs, —, Candice Smith, Dion Lamar Mills, Smith, Marina Guastavino, ChatGPT, Guastavino, Marcela Rogante, ChatGPT Smith Organizations: Small, Service, French Press, French Press Public Relations

☆ Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by
▼ + stars: | 2023-11-08 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

Remarketing to customers who have previously engaged with your brand can lead to new purchases. Insider talked with the Glassers and Karasin to learn about remarketing strategies for small businesses on a budget. The Glassers agreed that showing new aspects of their brand to customers is an effective strategy when remarketing. "If you're wanting to start running remarketing ads, have a few different types of content and a few different kinds of audiences and see what's working and what's not," she said. To monitor ad performance effectively, Karasin suggested that nontechnical business owners get support in setting up their pixels and attribution tracking.

Persons: remarket, SBOs, —, Lindsey, Courtney Glasser, Lindsay Glasser, Lindsey Glasser, Grey, Joe Karasin, Karasin, it's, what's Organizations: Small, Service, PPC, YouTube Locations: remarketing

☆ How FaZe Clan's future owner hopes to rein in pissed-off talent and build a sustainable influencer business
▼ + stars: | 2023-11-01 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

Several of its top talent have revolted against the company on social media over the past year. Beginning in late 2022, Nordan "FaZe Rain" Shat posted a series of YouTube videos criticizing FaZe's leadership and spending decisions. He would oversee the brand alongside Thomas "FaZe Temperrr" Oliveira, FaZe's proposed president, and Yousef "FaZe Apex" Abdelfattah, set to become FaZe's COO. GameSquare CEO Justin Kenna, a former CFO at FaZe, said he knew he needed buy-in from FaZe talent for the deal to move forward. GameSquare wrote in a press release announcing its FaZe deal that it expects to record more than $18 million in savings by cutting "duplicate corporate costs" and other expenses following a merger.

Persons: Shat, FaZe's, influencer Richard, FaZe, Bengtson, GameSquare, Thomas, Oliveira, Yousef, Justin Kenna, Kenna, Bengston, Lee Trink, Tyler, Ninja, Blevins, we're Organizations: FaZe, Nasdaq, Ninja Labs

☆ FaZe Clan's plummeting valuation shows how risky it can be to bet your company's future on influencers
▼ + stars: | 2023-10-26 | by ( Dan Whateley | Geoff Weiss | ) www.businessinsider.com time to read: +5 min

While esports as a category has broadly struggled with monetization , FaZe's difficulties stemmed more from its reliance on just a few influencers for revenue. The company makes money through revenue splits with its talent, brand partnerships, and esports winnings. For FaZe, that revenue is often concentrated on the backs of a few big stars. "This was too nascent of a business model to be publicly traded with too much 'key person risk' around influencers," Chapman said of FaZe. GameSquare has subsidiaries like merchandise brand Mission Supply Co., influencer-marketing platform Sidekiq, and streaming data analytics firm Stream Hatchet, all of which could potentially be applied to the FaZe brand.

Persons: Influencers, Clan, monetization, Michael Metzger, Josh Chapman, FaZe, Chapman, Justin Kenna, Kenna, we're Organizations: Drake, Konvoy Ventures, Clubhouse Media, YouTube Locations: influencers, GameSquare

☆ Facebook is the top social-media platform for millennials and Gen Z to shop on. Here are 4 other takeaways from a new 26-page report.
▼ + stars: | 2023-10-20 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Facebook is the platform where millennial and Gen-Z consumers are most likely to purchase a product, according to a new survey of US social-media users. "YouTube has been the slow and steady platform in the turmoil that social media has been over the years," Assayag said. For instance, among Gen-Z consumers, Snapchat displaced Facebook as a top five platform for consuming content. However, when it came to posting content, YouTube was replaced with Instagram as the most popular platform among all consumers surveyed. However, only 41% of consumers "somewhat agree" that they would pay for exclusive content from an influencer they follow.

Persons: Pierre, Loïc Assayag, TikTok Traackr, Assayag, They're, TikTok, Instagram, Traackr, influencer Organizations: Facebook, YouTube, Meta, influencers

☆ A sneakerhead built a YouTube empire with 1.1 million subscribers. Here's how much he makes a year from ads and sponsorships.
▼ + stars: | 2023-10-16 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

This story is available exclusively to Insider subscribers. Fowler had around 150,000 YouTube subscribers at that point. The YouTube channel, now with 1.1 million subscribers, brought in about $485,000 in gross revenue from advertising and sponsorship deals last year. But Fowler doesn't just stick to YouTube — his budding business empire also includes sales on the live-shopping platform Whatnot and his own apparel company. The larger portion of Fowler's YouTube revenue comes from ads, which brought in an estimated $292,500 in 2022, Insider verified with documentation of the earnings.

Persons: Seth Fowler, Fowler, Apthcry, he's, YouTubers, it's, time's, I've, Christmastime, sneaker giveaways, Apple, He's, Ye, influencers, Qias Omar, Amber Vittoria Organizations: YouTube, NY, Adidas, Facebook

☆ How a sneakerhead built a YouTube empire with over a million subscribers and $485,000 in annual revenue from ads and sponsorships
▼ + stars: | 2023-10-13 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

☆ A new docuseries follows Juul’s catastrophic crash and burn
▼ + stars: | 2023-10-11 | by ( Jacqui Palumbo | ) edition.cnn.com time to read: +7 min

If you were a millennial, brought up amid secondhand smoke in homes and restaurants in the ’80s and ’90s (like this writer), Juul’s rise might not have felt so alarming. But if you were a teenager, Juul’s impact was immediately striking — and likely unnerving for your parents — as explored in a new Netflix docuseries. “Big Vape” neither neatly ties up Juul’s troubles nor addresses the company’s motives. Bulls***t.”“Big Vape: The Rise and Fall of Juul” is out now on Netflix. Watch: “Thank You for Smoking” (2005)This Jason Reitman-directed black comedy follows Big Tobacco lobbyist Nick Naylor (Aaron Eckhart), who spins, spins, spins the narrative by any means necessary, his job at odds with his role as parent to a 12-year-old.

Persons: R.J . Cutler, “, Juul, Gabby Jones, James Monsees, Adam Bowen, David Pierce —, Pierce, Juul’s splashy, “ James, Adam, ”, Jamie Ducharme, — Bella Hadid, Dave Chapelle, Adele, Jennifer Lawrence, ” Chase Amiratta, Spencer Platt, ‘, ’ ”, Erica Halverson, Jamie Ducharme’s, Stanford grads ’, —, Jason Reitman, Nick Naylor, Aaron Eckhart, Pets.com ”, Pets.com, Anna Lembke, Dr Organizations: CNN, Netflix, Juul Labs, Food and Drug, Apple, Bloomberg, Getty, Washington D.C, Bulls, Stanford, ., Big Tobacco Locations: “, New York , California , Massachusetts, New Mexico , Illinois, Colorado, Washington, Juul

☆ How Karol G went from a Latin music star to a fashion icon
▼ + stars: | 2023-10-06 | by ( Robb Young | Graciela Martin | ) edition.cnn.com time to read: +24 min

With 66 million followers on the platform, Karol G ranks 70th in terms of follower count but 6th when it comes to engagement rates. But the label’s enthusiasm for its Karol G campaign a half-year after its release is telling, nonetheless. Karol G attends the #BoF500 Gala during Paris Fashion Week at Shangri-La Hotel Paris on September 30, 2023 in Paris, France. By the time Karol G entered the scene in a big way, fashion, luxury and sportswear giants were still warming up to her male counterparts. People aren’t as fixated on that anymore.”Indeed, it is the shift in attitudes toward language that appears to have helped Karol G secure the Loewe deal.

Persons: Karol G, Jonathan Anderson, Karol’s, Shakira, — Karol G, Provenza, “, ”, Nicki Minaj —, Karol, Karol G's, she’s, Lea Colombo, “ Karol G, Charlie Smith, Loewe, couldn’t, Ricky Martin’s, hasn’t, “ I’ve, Anderson, Karol G’s, ” Karol G, Christopher Polk, SocialBook, Kim Kardashian, Julian Martinez, ” Martinez, “ Karol, Miu, Roberto Cavalli, Gina Ferazzi, Loewe’s Smith, Jacquemus, Barbie, Emilio Pucci, —, Vetements, Rick Owens, Pascal Le Segretain, Maykol Sanchez, Spotify’s, Yankee’s, Don Omar’s, Maluma, J, Nicky Jam, . Ivy Queen, Jennifer Lopez, Shakira —, Burberry —, Becky G —, Karol —, Ovy, Bad Bunny, Rich Fury, Karla Martínez, There’s, Leila Cobo, Billboard’s, ” Cobo, aren’t, “ Jonathan, ” Karol, Carolina Giraldo Navarro, Colombia’s, J Balvin, Cobo, She’s, ” she’s, haven’t, ’ ” Karol G, Alexander Tamargo, Nina García, Elle, García, ” García, I’ve, I’m, it’s, Brett Alan Nelson, I’d Organizations: The, Fashion, CNN, —, Billboard, MTV, New York City’s Rockefeller Center, Variety, Los Angeles Times, Getty, Brands, Los, Paris, Spotify, Reebok, Umbro, Dolce, Gabbana, Nike, Guess, Adidas, Trailblazers, Burberry, Levi’s, Kappa, Puerto Rican, Pew Research Center, Limits, Vogue Mexico, reggaeton’s, Loewe, Carolina, Puerto Locations: Spanish, ”, Latin America, New York, Newark , New Jersey, California, Versailles, bejeweled, Paris, France, Spain, Italy, Germany, Canada, America, Balmain, Barcelona, Rosalía, American, Panama, Jamaica, Puerto Rico, Dominican, Caribbean, Medellín, Colombia, Puerto, Miami, Mexico City, Buenos Aires, Santiago, Chile, Austin, Austin , Texas, Mexico, North America, Europe, Dubai, Singapore, Nairobi, Puerto Rican, Sera, Miami , Florida, Colombiamoda

☆ Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Sports influencer marketing agency OpenSponsorship anticipates his rates for social media endorsements could increase "3-5x," OpenSponsorship CEO Ishveen Jolly told Insider over email. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

Persons: Travis Kelce, Taylor Swift, —, Donna, Kelce, Jason, Bob Dorfman, Tom Brady, Kelce's, Patrick Mahomes, Sportico, he's, OpenSponsorship, Ishveen Jolly, Jolly, Swift, Dorfman, Chase Garrett, Oprah Winfrey, Dr, Oz, Toni Morrison, Joe Alwyn, Taylor, who's Organizations: Kansas City Chiefs, Service, Arrowhead, SocialBlade, Associated Press, Apple, Pinnacle Advertising, NFL Players Association, US Department of Labor, NFL, Nike, Pfizer, —, Sports, Billboard, Prada, Chiefs, Jets Locations: doesn't, Travis

☆ Taylor Swift is about to make Travis Kelce a whole lot richer
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Since Taylor Swift was spotted cheering on the Kansas City Chiefs tight end on Sunday, his profile has skyrocketed. After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

☆ 11 rising stars in influencer marketing at agencies, brands, and creator-economy companies
▼ + stars: | 2023-09-27 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

It takes a village to craft a successful marketing campaign, and influencer content is no different. Influencer marketing can help brands establish a connection with their potential customers, by leveraging the relationship of trust creators have built with their audiences. In our inaugural list of rising stars in influencer marketing, Insider is highlighting professionals who are paving the way forward in the space, and who work in-house at brands, at marketing agencies, or creator-economy companies. To be considered, nominees must have had no more than three experience in influencer marketing, be based out of North America or the UK, and have contributed to their role in a meaningful manner, as determined by Insider's team. Here are 11 rising stars in influencer marketing, listed in alphabetical order by their company:

Persons: they're, Henry Crisp, I'm, Petit, It's, Ellie Artone Organizations: Brands, Dollar, Digital, Voices, Social Locations: North America

☆ 'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
▼ + stars: | 2023-09-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The company describes B2B influencers as those with "credible expertise rooted in proven experience that contributes to professional opinion." B2B influencers are, for example, company founders, C-suite employees at brands, researchers, doctors, and academics. 67% of B2B influencer campaigns had more impact on the brands' marketing performance than brand-only campaignsAnd over three-quarters of marketers said they expected influencer marketing to outperform brand-only marketing in the near future. Traditionally, the lack of measurable outcomes in influencer marketing has been a hurdle in securing marketing budget increases, the Ogilvy study said. Many influencer-marketing campaigns are considered "awareness" campaigns, or campaigns that aim to spread the word about a certain brand.

Persons: Ogilvy, Rahul Titus, they're, James Baldwin, Beth Saint, We're, influencers Organizations: EY, JPMorgan, Nokia, IBM, B2B, Ogilvy, YouTube, Facebook, LinkedIn

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Brands want 'fewer, bigger, better' creator relationships as the appeal of micro influencers dips, according to a new marketer survey. Here were 4 other key takeaways.
▼ + stars: | 2023-09-14 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

The last time Linqia published this report, in 2021, "micro" influencers (those with fewer than 100,000 followers) were the most in-demand partners for brands. "Brands want fewer, bigger, better — they're really investing in deeper relationships with influencers," he told Insider. In 2021, 90% of marketers said they planned to leverage micro influencers in their campaigns, according to Linqia. But micro influencers haven't lost their appeal completely, and there's still a high demand from brands for their work, he added. According to the survey, 69% of marketers said that engagement rates are the most important KPI.

Persons: Cherie Luo, Linqia, Keith Bendes, Bendes, haven't, there's Organizations: Brands

☆ How Instagram's expansion of 'Close Friends' to feed posts could signal a new strategy to boost growth
▼ + stars: | 2023-09-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Instagram is testing a "Close Friends" feature for the feed, the company confirmed. The Meta-owned platform is starting to test a feature that will allow users to post content in their feed to a "Close Friends" audience — similar to the Close Friends feature the app rolled out for stories. "We're testing the ability for people in select countries to share feed posts with their Close Friends," a Meta spokesperson told Insider in an email. Coming to Instagram 🔥 Close Friends feed post. Instagram's push to expand "Close Friends" could signal a bigger change in how the company is thinking about what users want.

Persons: Instagram, Alessandro Paluzzi, Lia Haberman, —, haring Organizations: UCLA

☆ Seeking nominations for rising stars in influencer marketing in the US and the UK
▼ + stars: | 2023-08-31 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

Submit nominations for our inaugural list of rising stars in influencer marketing. Nominees must have at least five years of experience in the creator economy or influencer marketing. AdvertisementAdvertisementThe rise of influencer marketing hasn't shown many signs of slowing down. As the landscape continues to grow and shift, Insider is seeking nominations for its inaugural list of rising stars in influencer marketing. Nominees must have at least five years of experience in the creator economy or in influencer marketing, be based out of the US or the UK, and have contributed to their role in a meaningful manner, as determined by Insider's team.

Organizations: Morning, Twitter, Marketing, Amazon, Lego

Search resuls for: "Influencer Marketing"

25 mentions found