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☆ Warren Buffett just bet big on Paramount to win the ad streaming wars — here's what makes its business unique compared to competitors like HBO Max, Disney, and Netflix
▼ + stars: | 2022-11-15 | by ( Elizabeth Pham Janowski | Ryan Joe | ) www.businessinsider.com time to read: +6 min

The maturation of ad-supported streaming services over the last year have become clearer. Discovery, and Netflix, which are charging high rates for streaming ads against so-called premium content. If these companies hope to attract premium CPMs however, they need to get them now. "The only reason, in my opinion, that they can control premium CPMs today is that they're just starting at this," Martin said. She believes the market will force services charging "premium" CPMs to lower these prices over time.

☆ How much money YouTube pays for 1,000 views, according to creators
▼ + stars: | 2022-11-11 | by ( Madeline Berg | ) www.businessinsider.com time to read: +3 min

YouTube creators can earn revenue from Google-placed advertisements on their videos. Here's how much YouTube creators earn per 1,000 views. Most reported that their revenue per mille (RPM) rate — or earnings per 1,000 views — have stayed steady year over year. Eight creators recently shared how much YouTube paid them per 1,000 views, and their answers ranged from $1.61 to $29.30. YouTube creators can earn 55% of the revenue from Google-placed ads on their videos when they join the YouTube Partner Program, or YPP.

☆ Cambodian PM to give luxury watches as ASEAN summit souvenirs
▼ + stars: | 2022-11-10 | by ( ) www.reuters.com time to read: +3 min

[1/3] A view of the mechanism of a wristwatch intended as a souvenir for world leaders gathering at the ASEAN Cambodia 2022 summit, in this undated image obtained from social media on November 10, 2022. Hun Sen official Facebook page/via REUTERSPHNOM PENH, Nov 10 (Reuters) - Cambodian Prime Minister Hun Sen, an aficionado of luxury watches, will hand out intricate, locally made timepieces as souvenirs for world leaders at an international summit he is hosting this week. "These watches have been prepared and assembled by pure Cambodian technicians, which is part of scientific and technology and developments of Cambodia," Hun Sen wrote of the 25 limited-edition watches. While some Cambodians criticised the extravagance of the high-end gift, others praised Hun Sen for promoting the country's fledgling watchmaking ambitions. Sok Eysan, a spokesperson for Hun Sen's ruling Cambodian People's Party, said there was "nothing political or strange" about the watches.

8 creators shared how much money they made per 1,000 YouTube views with Insider. YouTube creators can monetize their content through Google-placed ads on their videos when they join the YouTube Partner Program, or YPP. Insider spoke with eight YouTube creators in a variety of content categories to understand how their ad revenue has changed over the past year. The creators broke down their average RPM rates in October 2021 compared to October 2022. Here are their RPM rates, in order of lowest to highest:Insider verified all of the earnings figures and RPM rates with documentation.

☆ Ad prices are now cheaper than they've been all year. Here's how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.
▼ + stars: | 2022-11-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. Ad buyers usually anticipate a 15% to 20% increase in ad prices during the fourth quarter, said Vic Drabicky, founder and CEO of ad agency January Digital. As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ As advertisers cut spend, ads on Google, Meta, and Amazon are cheaper than they've been all year — but marketers don't expect it to last
▼ + stars: | 2022-11-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. For ads designed to get people to take more immediate action, like Amazon's and Google's shopping and search ads, we looked at cost per click (CPC). As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ A couple used the empty Florida mansions of top Venezuelan officials to defraud banks of almost $10 million, report says
▼ + stars: | 2022-10-14 | by ( Sam Tabahriti | ) www.businessinsider.com time to read: +3 min

A couple used the empty Florida mansions of top Venezuelan officials to defraud banks. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy PolicyA couple used the empty Florida mansions of top Venezuelan officials to defraud banks of almost $10 million, The Wall Street Journal reported. The Trump administration had sanctioned or indicted top Venezuelan officials and associates in 2019, which gave Castañed the idea of targeting mansions and penthouses in Miami owned by Venezuela's elite. With the help of fake passports, Castañeda and Martusciello, as well as their accomplices, impersonated four property owners. They then got banks to lend them almost $10 million against the homes and had the money wired to bank accounts they controlled.

☆ How many YouTube subscribers you need to start making money
▼ + stars: | 2022-10-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Insider spoke with dozens of creators who shared how they got started making money on YouTube. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. To apply, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year, or 1,000 subscribers and 10 million views on Shorts within 90 days. Beginning next year, in place of the YouTube Shorts fund, YouTube will start sharing revenue from Shorts ads with creators. Once those ads start earning money, the creator will receive a check in the mail from YouTube after they have earned at least $100.

☆ Rwanda genocide: Félicien Kabuga's trial opens in The Hague
▼ + stars: | 2022-09-29 | by ( Larry Madowo | ) edition.cnn.com time to read: +2 min

London CNN —The trial of one of the last fugitives accused of broadcasting hateful propaganda and arming militias in the 1994 Rwanda genocide has opened at a United Nations court in The Hague. Before opening statements, judges said 87-year-old Félicien Kabuga had refused to attend but ruled that the trial would go ahead. He is being tried before the International Residual Mechanism for Criminal Tribunals (IRMCT) for what prosecutors say is his “substantial” contributions to the genocide against the Tutsi in Rwanda. His lawyers have previously argued that he was too ill to be tried but judges and court-appointed doctors disagreed. His indictment says he is charged with “genocide, direct and public incitement to commit genocide, conspiracy to commit genocide, and persecution on political grounds, extermination, and murder as crimes against humanity, committed in Rwanda in 1994.”

☆ How much money YouTubers make, according to dozens of creators
▼ + stars: | 2022-09-02 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

We spoke with dozens of creators who shared how much money they've earned on YouTube. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads. Here's a comprehensive breakdown of Insider's YouTube money logs series:Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout. Read the full post: YouTubers explain how much money they earn per 1,000 views — and how it's changed in the last yearSo, how much do creators earn per 1,000 views (called the RPM rate)?

☆ Streaming services are in a land grab for TV ad dollars. Here's a rundown of what HBO Max, Peacock, and others are offering and what they charge.
▼ + stars: | 2022-06-13 | by ( Lauren Johnson | Lindsay Rittenhouse | ) www.businessinsider.com time to read: +8 min

Competition for streaming TV ad dollars is heating up. The battle for streaming TV dollars is heating up. Amazon wants to make a big push into TV advertising, and recently hosted its first in-person NewFronts event to pitch its streaming TV offerings. Two ad buyers said that Hulu is looking to up its ad prices this year and compete for larger budgets. Ad prices vary significantly based on the amount of data and targeting that advertisers use, according to ad buyers.

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