The Meta Avatars Store will launch in the next few weeks in the US, Canada, Thailand, and Mexico.
"Part of how people express themselves is through what they wear," said Meta CEO Mark Zuckerberg.
Balenciaga CEO Cédric Charbit said the collabs could create new territories for the luxury market.
Meta CEO Mark Zuckerberg announced on Friday that customers will be able to buy outfits from high-end fashion brands such as Balenciaga, Prada, and Thom Browne.
The Meta Avatars Store will launch in the next few weeks in the US, Canada, Thailand, and Mexico on Instagram, Facebook, and Messenger.