LOS ANGELES, Jan 25 (Reuters) - "Naatu Naatu", the standout song in the Indian period film "RRR," has won a Golden Globe and a Critics Choice Award, garnered hundreds of millions of views on YouTube and spawned a TikTok challenge.
Keeravani, songwriter of ''Naatu Naatu'' from the movie ''RRR'', which is nominated for best original song at the Oscars, poses for a portrait at the Reuters office in Culver City, California, U.S. January 13, 2023.
"Naatu Naatu" and Keeravani are competing with some big household names in the best song category, including Lady Gaga's "Hold My Hand" from "Top Gun: Maverick" and Rihanna's "Lift Me Up" from "Black Panther: Wakanda Forever".
In the action-Bollywood epic directed by S.S. Rajamouli, "Naatu Naatu" begins when the two leads, played by Ram Charan and N.T.
Rahman won the Oscar for the Hindi song “Jai-Ho,” but that was for the U.S.-British production of “Slumdog Millionaire,” which was set in India.