People shop at the Shops at the Oculus and Westfield Shops during Black Friday shopping in New York City, U.S., November 24, 2023.
REUTERS/Brendan McDermid/File Photo Acquire Licensing RightsNEW YORK, Nov 28 (Reuters) - U.S. in-store retail sales swelled last week by the most since December courtesy of aggressive discounts, but the year-over-year sales gain for the week covering the traditional Black Friday shopping season kick-off was the smallest in six years.
Sales volumes increased for retailers during the Black Friday weekend where cost-aware consumers sought out larger discounts on expensive purchases, according to the report.
Buyers are experiencing the cheapest holiday shopping season in years with toys, games, and hobby gear dipping in price for the first time since 2020.
Reuters GraphicsDespite the sales gain, the increase is the smallest Black Friday-week gain since 2017's 4.8% year-over-year increase.
Persons:
Brendan McDermid, Buyers, ”, Steve Sadove, Amina Niasse, Andrea Ricci
Organizations:
Westfield Shops, REUTERS, Research, Sporting, Bureau of Labor Statistics, Mastercard, “, Thomson
Locations:
New York City, U.S