Data shows the top 10 women's basketball athletes include the Cavinder Twins and Paige Bueckers. The apparel giant's signings show that major companies are embracing NIL deals with women's basketball student-athletes, and data shows why. Women's basketball athletes posted the highest engagement rate with a 9.4% engagement rate on TikTok, which is nearly 10 times higher than standard influencers. The company averaged the engagement rates of individual athletes to determine the overall engagement rate for each subset of athletes. Here are the top 10 women's basketball athletes and their engagement rates during the first year of NIL:

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