To be sure, food manufacturers have to factor in costs of labor and transportation, which remain elevated compared with a few years ago.
Anyway, it isn’t just food companies taking advantage of the inflationary moment.
Many food companies are forecasting that they might slow down or pause price increases — but not lower them, Danielle explains.
But [companies] have, I think, taken price increases that exceed that,” said Mark Lang, an associate professor of marketing at the University of Tampa who specializes in food marketing.
Lower prices could, for example, make people think food quality has gone down — or make them think they were paying too much in the first place.