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☆ Hollywood has a big problem with how people are watching TV these days
▼ + stars: | 2024-08-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, viewers are opting for free TV, and that's throwing a massive wrench in Hollywood's plans . AdvertisementBut first, what's on (free) TV? The big storyChanging channelsGetty Images; iStock; Natalie Ammari/BIIf the best things in life truly are free, Hollywood is about to learn a brutal lesson. But what's really caught people's attention over the past year has been "free, ad-supported TV" or FAST services. Figuring out how to make money from free TV is a big enough problem.

Persons: —, Natalie Ammari, upend, Insider's Lucia Moses, what's, Andy Kiersz, Fox's Tubi, Gen Z, that's, Jenny Chang, Rodriguez, cofounders, John Overdeck, David Siegel, Carter Lyons, Scott Hoffman, Warren Buffett's, Berkshire Hathaway, Buffett, Noah Berger, Chelsea Jia Feng, Jensen Huang, Alyssa Powell, Banks, Sam Altman's, Kamala Harris, Tim Walz's, Dana Bash, Dan DeFrancesco, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Service, Business, Tech, Hollywood, Nielsen, Netflix, Paramount, Pluto, Comcast, Warner Bros . Discovery, YouTube, Getty, Big Tech, Chelsea, Menlo Ventures, CNN Locations: Berkshire, A16z, New York, London

☆ Free TV Streaming Is Surging, and It's a Problem for Hollywood
▼ + stars: | 2024-08-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +12 min

The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to. Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood? Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share. Free streaming may seem like a way for Hollywood to claw back viewers. If not, it's hard to say what winning in the battle for free TV will actually get them.

Persons: Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz Organizations: Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC Locations: Hollywood, Fremantle

☆ Lionsgate Financing Partner Breaks Down Film and TV Funding Venture
▼ + stars: | 2024-08-28 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Film and TV investor Content Partners just announced a new financing arm at a time when some institutional investors are fleeing Hollywood. It kicked off with a deal providing debt financing to Media Capital Technologies to support its backing of Lionsgate's film slate. Content Partners Capital (CPC) is targeting up to five deals a year of up to $100 million each in debt financing for film and TV companies. Lordo said Content Partners saw a void to help entertainment companies that are stuck in a financing bind, unable to get bank or private-equity backing. The era of Peak TV is over: Big entertainment companies have reduced spending as streaming hasn't made up for losses in linear TV.

Persons: there's, Alphonse Lordo, Lordo, they've, Mark Cuban, Todd Wagner, It's Organizations: Service, Content Partners, Media Capital Technologies, Lionsgate, Starz, Business, Content Partners Capital, CPC, Truist Securities, Partners, Monroe, Fortress Investment Group, Media, Revolution Studios, CSI television Locations: Hollywood

☆ 'Call Her Daddy' star Alex Cooper could earn $125 million from her new podcast deal — but it won't be easy
▼ + stars: | 2024-08-24 | by ( Madeline Berg | Lucia Moses | ) www.businessinsider.com time to read: +4 min

It's a jaw-dropping figure — more than twice her previous $60 million deal with Spotify back in 2021 and higher even than the reported $100 million snagged earlier this year by SmartLess. But the "Call Her Daddy" host can't exactly sit back and cash a check for $41 million each year. She can earn as much as the widely reported $125 million — but it won't be easy. A podcast deal with a host like Cooper would be based on a certain number of downloads a month. Related storiesCooper's SiriusXM deal is also not just for "Call Her Daddy," but for her Unwell Network's "complete slate of current and future shows."

Persons: Alex Cooper, she'd, SiriusXM, Meghan Markle, Prince Harry, Mark Wahlberg, Cooper, Network's, Alix Earle, Madeline Argy, Harry Jowsey, Owen Thiele —, —, Alex, Scott Greenstein Organizations: Service, CNBC, Spotify, SmartLess, Business, Edison Research Locations: SiriusXM

☆ Marketers are living in an AI advertising minefield
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. "There seems to be this fundamental misunderstanding of what we should be using AI for," said Iain Thomas, who cowrote a book on AI, "What Makes Us Human?," and is a founder of Sounds Fun, an agency that helps marketers harness AI. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar

☆ AI's big marketing problem: People don't want to hear about it
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it. This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

☆ How Amazon's massive TV deal with YouTube's top star turned sour
▼ + stars: | 2024-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.

Persons: —, Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas

☆ Read the pitch deck an AI startup tackling time-consuming tasks in Hollywood used to raise new funds
▼ + stars: | 2024-08-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewFilmustage, which uses AI to analyze scripts and do other pre-production tasks, raised $1.5 million in seed funding led by Raw Ventures, a London-based venture capital firm. It also performs other tasks like creating shooting schedules and analyzing scenes for risk elements like sex and weapons. AI tools have found applications in Hollywood, which is known for its lengthy and costly process of making TV shows and movies. Here's the pitch deck Filmustage used to raise its newest funding round:

Persons: —, Filmustage, There's, Roger Christian, Byron Saltysiak, Callan Green, Guy Ritchie's, Egor Dubrovsky, Dubrovsky, it's, Filmustage's Organizations: Service, Raw Ventures, Business, Guy Ritchie's Netflix, Universal Pictures, Investors, Netflix, Amazon Prime, Hollywood Locations: London, Hollywood

☆ The internet's love affair with YouTube's biggest star is showing cracks
▼ + stars: | 2024-08-06 | by ( Amanda Perelli | Lucia Moses | ) www.businessinsider.com time to read: +6 min

YouTube's biggest creator has been embroiled in a string of recent controversies. Donaldson, 26, has generally avoided the controversies that have felled some of his peers during his 12 years online. AdvertisementBut recently, that's begun to change, with fans and video participants speaking out against the star. "It's going to be a mess," said one Amazon insider, who spoke on the condition of anonymity because they were not authorized to speak publicly about the show. Beyond these new controversies, Donaldson has faced further criticism for an old video clip of him making racist and homophobic comments that has recirculated on social media.

Persons: Jimmy Donaldson, . Donaldson, that's, Donaldson, TikTok, Lauren Anderson, Ava Tyson, Tyson, I've, Ava, Jimmy Organizations: Service, YouTube, Business, New York Times, Beast, Amazon, Amazon Prime, AP News, Amazon MGM Studios, MGM Locations: Toronto

☆ Amazon is poaching from NBCU and Disney as it takes them on for TV ad dollars
▼ + stars: | 2024-07-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Amazon is raiding TV rivals, including NBCU and Disney, for talent to boost Prime Video ad sales. Prime Video ads launched in January, leveraging sports and scale. Amazon faces challenges integrating video ad sales and sharing viewer data with advertisers. The e-commerce giant started running ads in its Prime Video streaming service in January. That's given Amazon a leg up over established TV players and Netflix, whose ads business has grown slowly for the past two years and has already shaken up its ads leadership twice.

Persons: — Organizations: Disney, Service, Netflix, Business

☆ How Group Black's $500 million promise to Black-owned media unraveled
▼ + stars: | 2024-07-24 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +16 min

Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.

Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes

☆ Netflix just shook up its ads business again as it faces off with Amazon. Here's what it could mean.
▼ + stars: | 2024-07-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Netflix just shook up its ads leadership again as ad sales VP Peter Naylor exits. Netflix is launching in-house ad tech and partnering with adtech firms like The Trade Desk. AdvertisementNetflix dominates streaming, but its ads business is still a work in progress. Ad sales VP Peter Naylor is moving on, less than a year after he got a new boss in Amy Reinhard. Reinhard said in a statement that she would be hiring a head of US and Canada Ad Sales to replace Naylor's more global role.

Persons: Peter Naylor, Amy Reinhard, —, Reinhard, Jeremi Gorman, Gorman, Naylor Organizations: Netflix, Service, Canada, Business

☆ YouTube just took a big victory lap
▼ + stars: | 2024-07-17 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Their answers have rarely surprised me, and I've heard the phrase, "YouTube is king," too many times to count. YouTube didn't always exude confidenceMusical.ly's 2018 TikTok rebrand launched the platform into stardom, shifting creator and audience attention away from YouTube. AdvertisementThe rise of TikTok forced YouTube to fight for eyeballs by introducing its own short-video feature, YouTube Shorts, in 2021 and developing a new team of partner managers and programs to recruit and retain talent. YouTube Shorts hosted a parking-lot-sized drive-thru activation at VidCon 2022, when TikTok was the title sponsor. With all this, it's no surprise YouTube seems to be taking a victory lap around its competitors.

Persons: —, I've, influencers, TikTok, Addison Rae, YouTube isn't, TikTok —, VidCon's, JP Mangalindan, Morgan Stanley, Influencers, they'd, It's, Lucia Moses, it's Organizations: Service, YouTube, Business, Nielsen, Netflix, Spotify, Apple, Disney

☆ Netflix and Amazon are duking it out over brand partnerships as streaming ads enter a new phase
▼ + stars: | 2024-07-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewThe battle between streamers for TV ads is ushering in a new push for brand partnerships, from joint marketing campaigns to product placements. It's also bringing in ad chief Peter Naylor's team into conversations brands are having with VP Magno Herran, who's long overseen marketing partnerships. AdvertisementBrand reps looking to discuss partnerships have noticed Netflix and Amazon ad salespeople popping up unexpectedly in meetings. To fuel their efforts, they're hiring legacy TV ad sellers, throwing extravagant TV upfronts presentations, and adding live events and sports to sweeten their offerings for advertisers. AdvertisementApple TV+ doesn't have an advertising tier (yet), but it's pushing more into brand partnerships, recently hiring an Endeavor exec to work on brand deals across its titles.

Persons: —, who've, It's, Peter Naylor's, Magno Herran, Lauren Anderson's, Alan Moss, Jennifer Verdick, Elisabeth Daniels, Maisel, They're, Jen Cowan, Libby Bush, Bush Organizations: Service, Netflix, Business, MGM Studios, WWE, Cannes, Brands, Amazon, Marriott, PQ Media, Talent, CAA, Ally, Apple, Endeavor Locations: Banks

☆ Disney Has a Problem: Kids Are Watching YouTube Instead of Disney+
▼ + stars: | 2024-07-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +12 min

Kids increasingly prefer to zone out for hours watching free short-form videos instead of full-length TV episodes and movies. In April, Nielsen estimated, kids 2 to 11 watched three times as much YouTube as Disney+ content. Kids watching Disney clips on YouTube may have no need for Disney+. 5 spot for kids' entertainment on YouTube in 2023, according to Tubular, a social video analytics company. Kids preferring short-form videos on YouTube over full-length episodes and movies is a problem that Disney doesn't seem to be able to solve.

Persons: Bob Iger, Bob Chapek's, Iger, Taylor Swift, Nelson Peltz, Disney, Alexia Raven, it's, Gen Alpha, —, Liz Huszarik, Nick Macknight, King, Aladdin, Justin Timberlake, Zendaya, Ariel, Bernstein, Discovery's Max, Florida's Gov, Ron DeSantis, Macknight, Lucia Moses Organizations: Disney, Epic Games, Investors, Disney Channel, Nielsen, YouTube, Warner Bros, Discovery, Media, Comcast, Paramount, Google, Netflix, Moonbug Entertainment, Disney's, Hulu, Marvel, Lucasfilm, Florida's, Pixar, Dallas, Business Locations: WarnerMedia, Dallas

☆ PIPs have rankled the Wall Street Journal newsroom and are at the center of a new lawsuit
▼ + stars: | 2024-07-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Read previewAn uptick in disciplinary actions during Emma Tucker's reign at The Wall Street Journal has unnerved the newsroom, and now a former Journal reporter has filed a lawsuit challenging them. The lawsuit, filed by Stephanie Armour, alleges that she was fraudulently targeted for dismissal starting in April 2024 despite excelling in her job. Some said they saw the moves as a way to get rid of high-earning employees who are protected from being fired without cause by Journal publisher Dow Jones' union, IAPE. It was formed after Rupert Murdoch's acquisition of Dow Jones in 2007 to allay concerns of Dow Jones' longtime former owners, the Bancroft family. Dow Jones and editorial leadership haven't immediately responded to requests for comment from Business Insider.

Persons: —, Emma Tucker's, Stephanie Armour, they've, Dow Jones, Jodi Green, Rupert Murdoch's, Bancroft, Tucker's, Damian Paletta, Janet Adamy, Armour, Paletta, Amour, I'd, I've, Robert Housman, Housman, haven't, Tucker, Lucia Moses Organizations: Service, Wall, Business, Dow, Journal, Dow Jones & Co, Washington, District of Columbia, Hill Partners Locations: lmoses@businessinsider.com

☆ Media network Group Black faces a leadership in flux
▼ + stars: | 2024-07-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

All in all, Group Black said it planned to deploy $500 million in Black-owned media by the end of 2022. Some brands have provided updates on their commitments since, but gains by Black-owned media companies have been uneven overall. Group Black's idea was to help steer ad dollars to its member companies and use some of the ad dollars to buy stakes in media companies. It listed among its founding member companies Essence, which is part of Dennis' company, Sundial Media; podcast company Pod Digital Media; and lifestyle media company She Media. Various outlets also reported that Group Black sought to acquire stakes in media companies including Sports Illustrated publisher Arena Group and Vox Media.

Persons: —, Travis Montaque, Montaque, Montaque hasn't, Kerel Cooper, Dan Bisgeier, Delida Costin, Mike Owen, Ryan Robertson, Marchelle Wright, Ashley Banks, Cooper, Holler, Richelieu Dennis, Bonin, Black, George Floyd, Breonna Taylor, Ursula Burns, Fortune, Seth Kaufman, Moët Hennessy, Dennis Organizations: Service, Business, Black, Xerox, Moët Hennessy North America ., Media, Pod Digital Media, Sports, Arena, Vox Media Locations: Black

☆ Amazon is winning the race for TV ad dollars, leaving Netflix and other streamers in the dust
▼ + stars: | 2024-07-05 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +8 min

Both companies made a splash at this year's upfront presentations, where streamers make their pitches for the nearly $70 billion in annual TV ad spending and advertisers seek to lock down the bulk of their annual TV ad commitments. But among newer streamers, it's Amazon that's winning advertisers' wallets, several ad buyers told Business Insider. AdvertisementAmazon's big increase in ad inventory and lower ad prices, of about half the ad rate ($30 per 1,000 impressions) that Netflix sought when it launched its ad tier in 2022, put pressure on other TV ad sellers to lower their prices. A second ad-holding-company exec said they expected Amazon to be the third or fourth biggest TV ad seller in the upfronts, behind traditional TV stalwarts NBCUniversal and Disney and potentially YouTube. Data has shown that people watch three times as much Netflix as they do Prime Video, although Prime Video viewing is growing.

Persons: —, execs, NBCUniversal, They're, catchup, Netflix's, Max, Ed Papazian Organizations: Service, Netflix, Amazon, Business, Disney, Warner Bros, gunning, Sports, NBA, NFL, NASCAR, National Women's Soccer League, National Basketball Association, WWE, Fox, Wall Street, Prime, NBC, Media Dynamics

☆ YouTube is way ahead of its competition in getting kids to buy stuff
▼ + stars: | 2024-07-02 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

YouTube is the top media platform for kids, surpassing video on demand and TikTok. A report by Precise TV and Giraffe Insights shows how kids influence parents' purchases. Kids recall YouTube ads more than ones on TV, driving higher discovery and purchase requests. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The report from Precise TV and research agency Giraffe Insights, "Precise Advertiser Report: Kids," affirms what many parents already know: YouTube is the top place kids get their media.

Persons: —, it's Organizations: YouTube, Service, Business

☆ Joshua Kushner's Thrive Capital makes a further push into entertainment, backing A24, the studio behind Euphoria and Uncut Gems
▼ + stars: | 2024-06-26 | by ( Ben Bergman | Lucia Moses | ) www.businessinsider.com time to read: +1 min

Thrive Capital backs A24, adding Hollywood to its diverse investment portfolio. A24 is famous for hits like "Everything Everywhere All At Once" and HBO's "Euphoria." Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: Joshua Kushner, —, Slack, Hims, Bird Organizations: Hollywood, Service, Spotify, Plaid, Business Locations: New York

☆ Amazon is getting an impressive number of people to watch Prime Video, new data reveals
▼ + stars: | 2024-06-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix. Evercore ISI data suggests Prime Video's user satisfaction and viewership are on the rise. AdvertisementAmazon has been trying to break into TV for close to three decades, starting with the launch of Prime Video in 2006 and Amazon Studios, now Amazon MGM Studios, in 2010. A new Evercore ISI survey of 1,100 Amazon users showed that the share of users who watch Prime Video is a "consistently high" 80%. This year, 50% of Prime Video watchers surveyed said they're watching more than before, an uptick from 38% in 2023.

Persons: — Organizations: Netflix, Amazon, Service, Amazon Studios, Amazon MGM Studios, ISI, Business

☆ See the 14-page pitch deck Jukin Media vets used to raise $4 million to disrupt travel media
▼ + stars: | 2024-06-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Read previewThree leaders of digital publisher Jukin Media, known for making videos like Pizza Rat go viral, have teamed up again, this time on a creator-driven travel media company called Lost iN. Brothers Jonathan and Mike Skogmo, and Anton Reut, built Jukin Media before it was sold in 2021 to Trusted Media Brands, parent of Reader's Digest. Skogmo acknowledged that his idea to start a media company raised some eyebrows. It's working with Rob Levy of Digital Media Capital Advisors to acquire other travel-related companies in areas like consumer products and media. Skogmo said he was inspired by media companies like Epic Gardening and Betches that have built fandoms and make money in various ways.

Persons: —, BDMI, Chris Williams, George Strompolos, Erik Huberman, David Alpert, Kevin Gould, Richard Wolbert, Matthew Rutler, Jonathan, Mike Skogmo, Anton Reut, Jonathan Skogmo, Condé, Skogmo, Rob Levy, It's Organizations: Service, Jukin Media, MaC Venture Capital, Pitbull Ventures, Hawke Media, Kombo Ventures, Business, Trusted Media Brands, Reader's, Digital Media Capital Advisors Locations: Croatia

☆ How New York's biggest hospital network is tackling tough issues with Hollywood-style movies and series
▼ + stars: | 2024-06-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

The project, from veteran filmmakers Alexandra Shiva and Lindsey Megrue, also had help from a Hollywood outsider: Northwell Health, New York's largest healthcare network. Ramon Soto, CMO, Northwell Health. "Lenox Hill" and "Emergency: NYC" followed, drawing on the popular hospital procedural format. Northwell's own research showed people who watched "Emergency: NYC" were 17% more likely to consider using Northwell services compared to those who hadn't seen it. Soto said the company has stuck to talking about mental health and other healthcare issues while avoiding being prescriptive in its messaging.

Persons: Max, Alexandra Shiva, Lindsey Megrue, Northwell, Oscar, Matthew Heineman, Ramon Soto, Lee S, Weissman, Northwell isn't, Marvel Northwell, Soto, Heineman, they're, Jen Cowan, Bud, it's Organizations: Service, Psych Unit, HBO, Netflix, Business, Northwell, Marvel, Nielsen, HBO Warner Bros, Hollywood, Disney Locations: Hulu, North Shore, Northwell's

☆ How YouTube became a TV powerhouse and how much ad revenue it makes
▼ + stars: | 2024-06-24 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

The Google-owned video platform dominated streaming TV viewing for all of 2023, ahead of Netflix, by one widely cited measurement. It also only includes free YouTube, not YouTube TV, YouTube's pay TV service. With those platforms included, YouTube takes second place in monthly TV viewing, behind linear giant Disney, with an 11.5% share. In 2023, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers. YouTube TV is a $72.99 a month bundle of TV channels.

Persons: —, It's, Here's, Nielsen, isn't, it's, influencers, Gen, Zers, alums Organizations: Service, YouTube, Google, Netflix, Disney, Warner Bros, Paramount, NFL, Business, Showtime, Starz, Procter, Procter & Gamble, Nielsen, Hollywood, Madison Ave, Read, Shorts, Warner Bros ., Deloitte, Alpha Locations: Procter &, Netflix's

☆ Hollywood is facing a dire threat: sports
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. All this has dire implications for entertainment budgets, which media companies have already been trimming after overspending to build streaming businesses. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

Persons: —, Doug Shapiro, Shapiro, Seth Meyers, Spencer Wang, David Levy, — it's, Levy, it's, Jonathan Miller, WBD, Michael Kassan, Mark Lazarus, Media Group's, John Kosner, Ed Desser, Sports doesn't, David Zaslav, Alex Iosilevich Organizations: Service, NBA, Business, Turner Broadcasting, Apple, Google, Street Journal, NBC, ESPN, Amazon, Warner Bros, NFL, Comcast, Netflix, Nielsen, Turner Networks, Horizon, Entertainment, Marvel, Star, Integrated Media Co, Hollywood, Media, Warner Bros . Discovery, Sports, Cannes Lions, Turner, TNT, TBS, Premier League, WWE

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