Enter generative artificial intelligence — a technology set to simplify that process, and allow companies to better tailor recommendations to travelers' specific interests.
The hope is that AI will not only plan itineraries, but communicate with hotels, draft travel budgets, even function as a personal travel assistant — and in the process fundamentally alter the way companies approach travelers.
A typical home search on Airbnb, for example, produces results that don't take past searches into account.
During an earnings call in May, CEO Brian Chesky discussed how AI could alter Airbnb's approach.
He said: "Instead of asking you questions like: 'Where are you going, and when are you going?'
Persons:
it's, —, Brian Chesky
Organizations:
Expedia Group