London CNN —IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24 and becoming the first brand to offer paid work on the gaming platform.
“This is not the typical IKEA job,” the Swedish flatpack giant said in the listing for jobs in its Roblox outlet, called “The Co-Worker Game.”IKEA is launching a new game.
IKEA is expanding into the virtual world.
IKEA is not the first brand to enter the virtual world, following in the footsteps of Walmart (WMT), among others, which created a virtual Roblox store allowing users to buy physical items and receive them in the mail.
It wasn’t immediately clear whether customers will be able to buy real IKEA products through its game.
Persons:
Brandon Bell
Organizations:
London CNN, IKEA, Ikea, Walmart, CNN
Locations:
Swedish, United Kingdom, Ireland, London, United States