spray really isn't butter, U.S. appeals court says9th Circuit ruling affirms dismissal of false advertising class actionApril 18 (Reuters) - Unilever's (ULVR.L) "I Can't Believe It's Not Butter!"
A split 9th Circuit Court of Appeals rejected claims that Unilever based its zero-fat, zero-calorie advertising for the spray on artificially low serving sizes.
Representatives for Unilever and Upfield, the Unilever spinoff that now sells "I Can't Believe It's Not Butter" products, did not immediately respond to requests for comment.
The court said the FDA properly classified the product as a spray, and that if the plaintiffs "believe that Butter!
The case is Pardini v. Unilever United States Inc, U.S. Court of Appeals for the 9th Circuit, No.