New York CNN —Snap said Thursday that it has garnered more than 4 million paying customers for its subscription service Snapchat+.
The tally of paying subscribers disclosed by Snap on Thursday still represents a small fraction of the 750 million monthly active users that the platform boasted about hitting at its Investor Day event earlier this year.
Snapchat+ offers access to “exclusive, experimental and pre-release features,” according to a blog post from Snap Thursday.
As of Thursday, subscribers have access to more than 20 features, “including custom app themes, unique app icons, and the ability to pin your #1 BFF,” the company added.
The service, dubbed Twitter Blue, had an estimated 550,000 paying subscribers as of late April.
Persons:
Elon Musk
Organizations:
New, New York CNN, Elon, Twitter, Meta, Facebook
Locations:
New York