YouTube unveiled major changes to its partner program Tuesday, announcing that creators will soon be able to earn ad revenue off of Shorts, its TikTok competitor.
The YouTube Partner Program, which began in 2007, has paid creators a cut of ad revenue generated from their videos.
Instead, YouTube launched the temporary Shorts Fund, a $100 million fund distributed over the course of 2021-22, to pay eligible creators.
For videos posted to Shorts, YouTube will add up the entirety of the revenue from ads run between videos on its Shorts Feed to "reward Shorts creators and help cover the cost of music licensing."
"It feels like YouTube cares about creators with their hearts, but they care about the labels with their wallets," Green wrote.