BeReal is a social media app that encourages users to share a slice of their life in real time. The result is a far cry from the polished, overly curated photos popular on other social media platforms. The BeReal app launched in late 2020 and is rapidly growing in popularity among young people. If someone tries to keep their social media presence highly polished and produced, BeReal is not the app to use.”Ben Telerski and Alexandra Henn in an image from his BeReal app. “For those who think we need a new social media app in order to be truly authentic, maybe we should take that as a sign to be more authentic throughout our existing social media presence,” he says.

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