Burger King unveiled a $400 million "Reclaim the Flame" turnaround plan last week.
Burger King's $400 million "Reclaim the Flame" turnaround plan calls for upgrading 800 of the company's top restaurants, a "Darwinian" move that could hurt hundreds of poor-performing locations left without financial support, analysts say.
Tim Powell, the managing principal at the consultancy Foodservice IP, said Burger King units were long overdue for modernization.
Jose Cil, the CEO of Burger King's Restaurant Brands International, said the turnaround plan was directed at lifting sales for all restaurants.
"All of that will lead to an output which is increased traffic, increased sales, increased restaurant-level profitability, and growth for the brand, from a systemwide sales standpoint.