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☆ The $400 Tiffany & Co. and Nike sneaker collab is just the beginning — the brands are also hawking silver accessories like shoe horns totaling over $1000
▼ + stars: | 2023-02-02 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Nike and Tiffany & Co. are releasing their first sneaker collaboration next month for $400. Accessories are a sterling silver shoe horn, sneaker toothbrush, deubré, and a referee whistle. But the sneaker, dubbed the Nike Air Force 1 Low Tiffany & Co. "1837," is just the beginning. But in classic Tiffany's style, the luxury jeweler is selling a sterling silver shoe horn, sneaker toothbrush, deubré, and a whistle as part of the release. The brand also sells sterling silver photo frames, bowls, and pens, among other items.

☆ Nike is teaming up with Tiffany & Co. on a $400 shoe. Sneakerheads aren't impressed.
▼ + stars: | 2023-01-30 | by ( Danni Santana | ) www.businessinsider.com time to read: +2 min

Nike and Tiffany & Co have confirmed a new collaboration sneaker. A Nike and Tiffany & Co collaboration sneaker is on the way. In separate Instagram posts, the retailers revealed the shoe box for the upcoming sneaker. The shoe marks Tiffany & Co's first collaboration with Nike. So far, sneaker collectors on Twitter are not as impressed with the upcoming Nike and Tiffany & Co. collaboration.

☆ TikTok's rising star Chris Olsen told millions of viewers he's had chlamydia 3 times, fighting stigmas with a funny storytime video about getting tested
▼ + stars: | 2023-01-26 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

Chris Olsen has amassed 10 million subscribers thanks to storytime vlogs and collabs with famous friends. In an effort to "end the stigma," Olsen shared in a recent video that he's had chlamydia three times. Olsen began the story by saying he'd just gotten tested for chlamydia, which he's already had three times. The nurse thought her son might fit the bill, so she shared his name with Olsen. "She just called me and told me I do not have chlamydia this time," Olsen said.

☆ Shopify is making moves to woo multimillion-dollar businesses. It's a big change to its identity as a small business champion it established during the pandemic.
▼ + stars: | 2023-01-13 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

With the move to Commerce Components, Shopify could target merchants with sales that are more in the $500 million range, Wong said. For Commerce Components, Shopify has already partnered with Mattel, which generated nearly $5.5 billion in sales for 2021. For a subscription fee, Shopify merchants get access to tools to build an online store, ship out products, and process payments. To convince large retailers to use its product, Shopify must show them it has an edge over legacy software platforms. At the same time, it has launched other products, like its advertising product Shopify Audiences, that are available only to larger merchants using Shopify Plus.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ Shopify had a bumpy 2022, with a stock split, layoffs, and more. These are the biggest stories about the e-commerce company.
▼ + stars: | 2022-12-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +10 min

After seeing explosive sales and revenue growth during the earlier days of the Covid-19 pandemic, the Canadian e-commerce company saw its business come back down to earth this year. Shopify employees are granted restricted stock units, or RSUs, in addition to their base salaries. MayOn May 2, Shopify announced plans to acquire e-commerce fulfillment startup Deliverr for more than $2 billion. The acquisition was intended to help Shopify merchants offer one and two-day shipping to their customers. On December 15, Shopify announced that it was doubling down on its sustainability efforts by investing $11 million in carbon removal projects.

☆ Winning Gifts for the Guys at the Top of Your List
▼ + stars: | 2022-12-21 | by ( Nathan Simpson | ) www.wsj.com time to read: 1 min

It’s wrapping paper season once again, and to make matters worse, you gave a great gift last year. For stressed-out shoppers, we’ve got you covered with an extensive list of the most covetable gifts from every category. The most exclusive collabs, new and noteworthy tech, genuinely useful yet luxurious home essentials and even top-shelf skin care—it’s all here. Shear WonderKeep the cold at bay in this fuzzy version of Clarks’s Originals Wallabee, designed in collaboration with the OG winter expert Moncler. 2 Moncler 1952 x Clarks wallabee shoe, $605.

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

☆ Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support
▼ + stars: | 2022-12-13 | by ( Danni Santana | ) www.businessinsider.com time to read: +6 min

But Harrer, who joined Vans from Dollar Shave Club in April 2021, noted that Vans wasn't reminding people about those classic shoes. Vans stopped marketing its classic sneakers for some time before resuming earlier this year with the "Classic Since Forever" campaign. "Our top-tier limited-distribution footwear, which you may know as Vans Vault, has previously met the needs of influential footwear-trend accounts in the past," he said. With Vans Vault, the company takes classic shoes and collaborates with popular designers and boutiques on new colorways. Vans Vault releases compete with Nike, Adidas, Converse, and others for the general sneaker lover.

☆ How an Instagram micro influencer built 6 income streams and how much she earns from each
▼ + stars: | 2022-11-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Her career was built mostly on brand partnerships, but she's been working to diversify her income. Here's how much she earned from six income streams — and how much she spent — in September. Kirsty Ip, a food influencer from Vancouver, British Columbia, is among those moving away from brand collaborations to feel more secure. She is also considering making a course about influencer marketing for aspiring creators to add another stream of income. Ip created her YouTube channel in 2017 but posted only a few videos before abandoning it to focus on Instagram content.

☆ How an Instagram micro influencer built 6 income streams and how much she earns per month
▼ + stars: | 2022-10-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

☆ YouTube announces creators will be eligible for revenue from Shorts, the platform's TikTok competitor
▼ + stars: | 2022-09-21 | by ( Morgan Sung | Morgan Sung Is A Trends Reporter For Nbc News Digital. | ) www.nbcnews.com time to read: +4 min

YouTube unveiled major changes to its partner program Tuesday, announcing that creators will soon be able to earn ad revenue off of Shorts, its TikTok competitor. The YouTube Partner Program, which began in 2007, has paid creators a cut of ad revenue generated from their videos. Instead, YouTube launched the temporary Shorts Fund, a $100 million fund distributed over the course of 2021-22, to pay eligible creators. For videos posted to Shorts, YouTube will add up the entirety of the revenue from ads run between videos on its Shorts Feed to "reward Shorts creators and help cover the cost of music licensing." "It feels like YouTube cares about creators with their hearts, but they care about the labels with their wallets," Green wrote.

☆ Meta launches Avatars store where users can buy designer brands like Balenciaga, Prada, and Thom Browne for their virtual selves
▼ + stars: | 2022-06-21 | by ( Isabella Zavarise | ) www.businessinsider.com time to read: +2 min

The Meta Avatars Store will launch in the next few weeks in the US, Canada, Thailand, and Mexico. "Part of how people express themselves is through what they wear," said Meta CEO Mark Zuckerberg. Balenciaga CEO Cédric Charbit said the collabs could create new territories for the luxury market. Meta CEO Mark Zuckerberg announced on Friday that customers will be able to buy outfits from high-end fashion brands such as Balenciaga, Prada, and Thom Browne. The Meta Avatars Store will launch in the next few weeks in the US, Canada, Thailand, and Mexico on Instagram, Facebook, and Messenger.

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