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Pro Picks is a weekly column where AP Pro Football Writer Rob Maaddi shares his picks for upcoming games. Political Cartoons View All 1265 ImagesJared Goff bounced back from three picks to lead Detroit to a comeback win over Chicago last week. Jordan Love rallied the Packers to a comeback win last week over the Chargers. COWBOYS, 31-16SAN FRANCISCO at SEATTLELine: 49ers minus 7The 49ers (7-3) are healthy and back to playing at a championship caliber. VIKINGS, 24-21Last week: Straight up: 8-6.

Persons: Rob Maaddi, Jared Goff, Jordan Love, FanDuel, Kenny Pickett, Jake Browning, Joe Burrow, it’ll, Josh Allen, Geno Smith, Tua, Aaron Rodgers, Tim Boyle, Zach Wilson, Mac Jones, Bailey, Tommy DeVito, QB C.J ., DeMeco Ryans, Desmond Ridder, Derek Carr, Winston, Bryce Young, Carolina’s, Shaquille Leonard, Patrick Mahomes, They’ve, Aidan O’Connell’s, Kyler Murray, QB Dorian Thompson, Robinson, Myles Garrett, Russell Wilson, Mark Andrews, Justin Herbert can’t, Joshua Dobbs, Justin Field, ___ Organizations: AP Pro Football, Detroit Lions, Lions, Green Bay Packers, NFC, Chicago, Packers, Chargers, The Packers, Dallas, Washington, San, Seattle, LIONS, PITTSBURGH, CINCINNATI Line, Steelers, Bengals, BEST BET, STEELERS, BUFFALO, PHILADELPHIA, Eagles, Super Bowl, Kansas City, Chiefs, 49ers, Bills, WASHINGTON, DALLAS Line, Cowboys, Philadelphia, Giants . COWBOYS, FRANCISCO, SEATTLE Line, Seahawks, Rams, 49ERS, MIAMI, NEW YORK JETS Line, Dolphins, Jets, DOLPHINS, NEW YORK, Line, Patriots, Giants, PATRIOTS, JACKSONVILLE, HOUSTON Line, AFC South, Jaguars, Texans, JAGUARS, ORLEANS, ATLANTA Line, Falcons, New Orleans . FALCONS, Panthers, Titans, Tennessee, Chicago . TITANS, TAMPA BAY, Pro, Buccaneers, BUCCANEERS, LAS VEGAS, Raiders, CHIEFS, ANGELES RAMS, ARIZONA, Cardinals, RAMS, CLEVELAND, DENVER Line, Broncos, Browns, BRONCOS, LOS ANGELES CHARGERS, Ravens, underachieving Chargers, RAVENS, MINNESOTA, Vikings, Bears, Detroit, VIKINGS Locations: Minnesota, Detroit, San Francisco, Washington, New York, QB C.J . Stroud, New, CAROLINA, TENNESSEE, Chicago, TAMPA, INDIANAPOLIS, KANSAS, BALTIMORE, CHICAGO

Tim Boyle will be the New York Jets’ starting quarterback against the Miami Dolphins on Friday, two people familiar with the decision told The Associated Press. Wilson and the Jets’ offense have struggled mightily this season, and coach Robert Saleh pulled the 2021 No. New York went 0 for 11 on third down, but went 4 for 5 on fourth down against Buffalo. The Jets scored their first touchdown on offense since Oct. 29 on their only trip inside the Bills 20 on Sunday. Boyle was signed by Chicago off Detroit’s practice squad in November 2022 and spent the rest of the season with the Bears.

Persons: Tim Boyle, Boyle, Zach Wilson, Aaron Rodgers, Achilles, hasn't, Wilson, Robert Saleh, Wilson —, ” Wilson, Michael Carter, Jeremy Ruckert, Israel Abanikanda, Xavier Gipson, Jason Brownlee, Nathaniel Hackett, Rodgers, Trevor Siemian, Tim, ” Saleh, “, ___ Organizations: New York Jets, Miami Dolphins, Associated Press, NFL, Detroit Lions, NFL Network, Jets, Buffalo, AFC East, Dolphins, Black, Israel, New York, The Jets, Detroit, Lions, Chicago, Bears Locations: New York, New, Eastern Kentucky, Green Bay

☆ NFL roundup: Lions storm back in fourth, stun Bears
▼ + stars: | 2023-11-20 | by ( ) www.reuters.com time to read: +10 min

Jared Goff, who threw a season-high three interceptions, engineered two fourth-quarter scoring drives and finished with 236 yards passing and two touchdowns for Detroit (8-2). Wilson completed 27 of 35 passes for 259 yards in the Broncos' fourth consecutive victory. Joshua Dobbs completed 20 of 32 passes for 221 yards, one touchdown and one interception for Minnesota (6-5). Giants 31, Commanders 19Tommy DeVito threw three touchdown passes and the New York defense forced six turnovers in a victory over Washington in Landover, Md. Bills 32, Jets 6Josh Allen threw three touchdown passes and Buffalo avenged a Week 1 loss to New York with a victory in Orchard Park.

Persons: David Montgomery, David Reginek, Jared Goff, Justin Fields, DJ Moore, Goff, Jameson Williams, Sam LaPorta, Aidan Hutchinson, Fields, Russell Wilson lobbed, Courtland, Sutton, Wilson, Joshua Dobbs, Dobbs, Dorian Thompson, Robinson, Dustin Hopkins, Pittsburgh . Thompson, Deshaun Watson, Jaylen Warren, Warren, Kenny Pickett, Dak Prescott, Tony Pollard, Prescott, Carolina's, DaRon Bland, Bryce Young, Young, Jordan Love, Love, Christian Watson, Love's, Jayden Reed, Aaron Jones, Emanuel Wilson, Justin Herbert, Keenan Allen, Joey Bosa hobbled, C.J . Stroud, Stroud, Tank Dell, Devin Singletary, Murray, Trevor Lawrence, Calvin Ridley, Will Levis, Tua Tagovailoa, Jalen Ramsey, Tyreek Hill, Hill, Tagovailoa, Aidan O'Connell, Davante Adams, Antonio Pierce, Tommy DeVito, Isaiah Simmons, Sam Howell, Howell, Saquon Barkley, DeVito, Brock Purdy, Brandon Aiyuk, Purdy, Christian McCaffrey, George Kittle, Tampa Bay's Baker Mayfield, Mike Evans, White, Josh Allen, Joe Brady, Ken Dorsey, Allen, Zach Wilson, Tim Boyle, Boyle, Lucas Havrisik, Geno Smith, Jason Myers, Kenneth Walker III, Cooper, Smith, Matthew Stafford, Royce Freeman Organizations: Detroit Lions, Chicago Bears, Ford Field, Bears, Detroit, Chicago, Broncos, Vikings, Courtland Sutton, Denver, Minnesota, Browns, Steelers, Pittsburgh, UCLA, Cleveland, Cowboys, Panthers, Dallas, Carolina, Packers, Chargers, Los, Green, Texans, Cardinals, Houston, Arizona, Jaguars, Titans, Jacksonville, Tennessee, Dolphins, Raiders, Miami, Las Vegas, Miami Gardens, NFL, Las, Giants, New, Washington, 49ers, Buccaneers, Tampa, Bills, Jets, Buffalo, AFC East, Miami . New, Rams, Seahawks, Seattle, Thomson Locations: Detroit , Michigan, USA, Montgomery, Cleveland, Charlotte, N.C, Green, Los Angeles, Angeles, Miami, Fla, Tyreek, Las Vegas, New York, Landover, Md, DeVito, Francisco, Tampa Bay, Santa Clara, Calif, Tampa, Orchard Park, Miami . New York, Inglewood , Calif

FLORHAM PARK, N.J. (AP) — Zach Wilson was in the middle of the locker room Thursday talking about taking over for the injured Aaron Rodgers when a teammate shouted and made the New York Jets quarterback grin. Wilson struggled mightily during his first two NFL seasons and his confidence took a massive hit, and so did his popularity in the locker room. The way he’s carrying himself around the locker room, around the building is awesome.”Wilson feels it in himself, too. Many Jets fans remain skeptical Wilson has made significant enough progress to step in for a team that had Super Bowl hopes with Rodgers. The Jets want Wilson to play free, knowing the team is his — again — and he doesn't need to look over his shoulder.

Persons: — Zach Wilson, Aaron Rodgers, “ Zach, bro, Wilson, mightily, Rodgers, Zach, “, ” Wilson, —, ”, Nathaniel Hackett, Jeff Ulbrich, ” Ulbrich, they're, Connor McGovern, You’ve, he’s, they’ve, I’ve, Hackett, Robert Saleh, it’s, I've, ” Hackett, “ There’s, There’s, Saleh, Tim Boyle, you’re Organizations: New York Jets, NFL, Jets, New York, Buffalo, Rodgers, Bills, Cowboys Locations: FLORHAM, N.J, New, Zach, “, Dallas

☆ What’s next for the New York Jets without Aaron Rodgers?
▼ + stars: | 2023-09-13 | by ( Sam Joseph | ) edition.cnn.com time to read: +6 min

CNN —Aaron Rodgers’ arrival in the MetLife Stadium on Monday night signaled that change and hope were on the way for the New York Jets, but it turns out that this season’s long-awaited new era has suffered a significant setback. However, just four snaps into Rodgers’ New York career, disaster struck. Gang Green forced four turnovers from Bills quarterback Josh Allen – a fumble to go along with three interceptions by Jordan Whitehead. Jets wide receiver Garrett Wilson (17) celebrates with teammates after catching a pass for a touchdown during the fourth quarter. Wilson throws a pass under pressure from the Bills' pass rush.

Persons: CNN — Aaron Rodgers, Rodgers, Leonard Floyd, Achilles, “, Aaron, I’m, ”, Robert Saleh, ” Rodgers, Seth Wenig, Zach Wilson, Breece, Garrett Wilson, Greg Zuerlein, Green, Josh Allen –, Jordan Whitehead, That’s, Allen, Xavier Gipson, Stephen F, Adam Hunger, Allen Lazard, Jordan, Terrel Bernard, Vincent Carchietta, Sauce Gardner, Quincy Williams, Hall’s, Dalvin Cook, Wilson, ” Saleh, Tim Boyle, Wilson’s, Mike White, Joe Flacco, Elsa, Getty, Boyle, Matt Ryan, Carson Wentz Organizations: CNN, MetLife, New York Jets, Jets, Buffalo Bills, Green Bay Packers, Bills, Austin University, of Famer, NFL, Reuters Locations: Rodgers ’, York, Reed, Wilson, Rodgers

☆ NFL roundup: Aaron Rodgers makes Jets debut in win vs. Giants
▼ + stars: | 2023-08-27 | by ( ) www.reuters.com time to read: +7 min

John Kelly Jr. later rushed 2 yards for a score as Cleveland (1-2-1) led 22-3 after the first quarter. Kansas City finished the preseason 2-1. Daniel Carlson connected on all three field-goal attempts -- including a 62-yarder -- for the Raiders, who finish their preseason 2-1. Broncos 41, Rams 0Jarrett Stidham and Ben DiNucci combined for 353 passing yards and two touchdowns as Denver throttled visiting Los Angeles. While the Broncos' offense totaled 494 yards, the defense limited the Rams (0-3) to just 88 passing yards and 159 total yards while notching a pair of interceptions and two sacks.

Persons: Aaron Rodgers, Robert Saleh, Ed Mulholland, Rodgers, Garrett Wilson, Zach Wilson, Tim Boyle, Alex Erickson, Brandin Echols, Tommy DeVito, Harrison Butker's, Patrick Mahomes, Deshaun Watson, David Njoku, John Kelly Jr, Chris Oladokun, Matt Bushman, Cleveland's Cade York, Josh Allen, Kyle Allen, Darrynton Evans, Justin Fields, PJ Walker, Tyson Bagent, Nate McCrary, Benny Sapp, Jordan Love, Alex McGough, Green Bay's Emanuel Wilson, McCrary, Drew Lock, Seattle QB Holton Ahlers, Sapp, David Blough, Clayton Tune, Arizona's Matt Prater, Jaren Hall, Greg Joseph, Jake Fromm, Jacoby Brissett, Trevor Siemian, Reid Sinnett, Shedrick Jackson, Kyle Trask, Chase McLaughlin, Trask, Josh Johnson, Laquan Treadwell, Owen Wright, McLaughlin, Travis Etienne Jr, D'Ernest Johnson, JaMychal Hasty, Beathard, Trevor Lawrence, Miami's Skylar Thompson, Tua Tagovailoa, Chris Brooks, Will Grier, Grier, Trey Lance, Daniel Carlson, Damien Williams, Jarrett Stidham, Ben DiNucci, Jaleel McLaughlin, Tony Jones Jr, Tyler Badie, Albert Okwuegbunam Organizations: New York Jets, New York Giants, MetLife, Jets, Giants, Chiefs, Browns, Kansas City, Cleveland, Bills, Bears, Buffalo, Chicago, Packers, Seahawks, Green, Seattle, Cardinals, Vikings, Minnesota, Bengals, Cincinnati, Buccaneers, Ravens, Tampa Bay, Bay, Jaguars, Dolphins, Jacksonville, Miami, Cowboys, Raiders, Dallas, Las Vegas, Las Vegas TD, Broncos, Rams, Denver, The Broncos, Thomson Locations: East Rutherford , New Jersey, USA, East Rutherford, N.J, Kansas, Seattle, Arizona, Minneapolis, Washington, Landover, Md, Baltimore, Arlington , Texas, Los Angeles

☆ Columbia Sportswear CEO Tim Boyle sits down with Jim Cramer
▼ + stars: | 2023-08-02 | by ( Jim Cramer | ) www.cnbc.com time to read: 1 min

Columbia Sportswear CEO Tim Boyle sits down with Jim CramerColumbia Sportswear CEO Tim Boyle sits down with 'Mad Money' host Jim Cramer to talk quarterly earnings.

Persons: Tim Boyle, Jim Cramer Organizations: Columbia, Jim Cramer Columbia

☆ These are the states in America that are the least prepared for extreme weather
▼ + stars: | 2023-07-28 | by ( Scott Cohn | ) www.cnbc.com time to read: +11 min

Some states are in good shape to handle whatever the climate throws at them, but these are the states most at risk. 2023 Infrastructure score: 228 out of 390 points (Top States grade: B) Climate Extremes Index: 21.16% Properties at risk: 45.2% Renewable energy: 10.6%9. 2023 Infrastructure score: 165 out of 390 points (Top States grade: D) Climate Extremes Index: 8.7% Properties at risk: 2.8% Renewable energy: 12%8. Connecticut is home to the nation's first "green bank," which uses public dollars to leverage private investment in renewable energy. 2023 Infrastructure score: 227 out of 390 points (Top States grade: B) Climate Extremes Index: 21.16% Properties at risk: 61% Renewable energy: 12.5%1.

Persons: Jeremy Porter, York Snow, Joed Viera, Kelly Giddens, Daniel Hinton, Jessica Mcgowan, wades, Tim Boyle, Tony Evers, Scott Olson, Josh Edelson, Gavin Newsom, —, Marcellus, Tom Wolf, Josh Shapiro, Ida, Brendan McDermid, Hurricane Ida, Richard Bunting, Alex Hamilton, Hurricane Irene, Mark Wilson, Joe Biden's, Ted Shaffrey, Hurricane Nicole, Paul Hennessy, Marco Bello Organizations: Street Foundation, CNBC, Business, First, Oceanic, Atmospheric Administration, NOAA, U.S, Department of Energy, Afp, Getty, National Weather Service, Micron Technology, Alabama, University of Alabama, Illinois —, Badger State, Gov, Carolina, Carolinas, AFP, EQT Corp, Bloomberg, Reuters, Garden, State, Anadolu Agency, Sunshine State, Farmers Insurance, AAA Locations: States, York, Buffalo , New York, Empire, New York, Syracuse, Alabama TUSCALOOSA, AL, Cedar, Tuscaloosa , Alabama, Texas, Oklahoma, Alabama, Gulf, Wisconsin, Prairie du Chien , WI, Hurricane, Charleston , South Carolina, Florida, Georgetown , South Carolina, South Carolina, California, Oroville, Oroville , California, , California, Pennsylvania, Washington Township , Pennsylvania, U.S, Jersey, Oakwood, Elizabeth , New Jersey, Garden State , New Jersey, New Jersey, Delaware, Lewes , Delaware, Rhode, Connecticut, New Haven , Connecticut, Wilbur, , Florida, Louisiana, Kenner , Louisiana

☆ Taylor Swift changes controversial lyrics for ‘Better Than Revenge’
▼ + stars: | 2023-07-07 | by ( Lisa Respers France | ) edition.cnn.com time to read: +8 min

From Taylor Swift On her birthday in 2019, Swift shared this photo of herself as a child. From Taylor Swift A 13-year-old Swift sings the National Anthem before an NBA game in Philadelphia in 2002. Kevin Winter/ACMA/Getty Images Swift sings the National Anthem before Game 3 of the 2008 World Series in Philadelphia. John Mabangalo/Pool/Getty Images Swift performs during a sold-out show at New York's Madison Square Garden in 2009. Jeff Kravitz/Getty Images Swift performs on stage during an "Eras Tour" concert in Atlanta in April 2023.

Persons: CNN — Taylor Swift, ” Swift, “, Swift, ” Taylor, shaming, ” Taylor Swift, Christopher Polk, Scott, Andrea Swift, Taylor Swift, Jesse D, Tim McGraw, Kevin Winter, John Mabangalo, Chad Batka, Bryan Bedder, Larry Busacca, Miley Cyrus, Lucas Till, Hannah Montana, Sam Emerson, Everett, Jonas, Frank Masi, Taylor, I'm, West, Beyonce, Jeff Kravitz, Lucy Nicholson, Christopher Morris, Josh Haner, Kevin Mazur, James Taylor, Charles Sykes, Matt Sayles, Mark J, Terrill, Invision, Jimmy Fallon, Douglas Gorenstein, Nicholas Harvey, Kanye West, Kim Kardashian, Laraine Newman, Bill Hader, Taran Killam, Kristen Wiig, Keenan Thompson, Fred Armisen, Kerry Washington, Betty White, Bradley Cooper, Dana Edelson, Andrea, Ethan Miller, Tim Boyles, Selena Gomez, Jordan Strauss, Mike Coppola, John Shearer, Andrew Lloyd Webber, Brandon Urie, Katy Perry, Republic Records Jack Antonoff, Aaron Dessner, Will Heath, Seth Wenig, Terence Rushin, didn’t, It’s, –, Scooter Braun, Braun Organizations: CNN, Staples Center, NBA, of Country, Garden, New York Times, New York's Rockefeller Center, Walt Disney Co, Kanye, Madison, MTV, NBC, ACM, Academy of Country, Getty, New York's Metropolitan Museum of Art, Universal Pictures, Coachella, Republic Records, New York University, Machine Locations: Los Angeles, West Reading , Pennsylvania, Philadelphia, Las Vegas, New York, Auburn Hills , Michigan, Newark , New Jersey, Pennsylvania, Frankfurt, Germany, London, Arlington , Texas, Tampa, Chicago, Atlanta

☆ How AI reshapes the economy: Wall Street legends David Rosenberg and Rob Arnott told us massive upheaval is coming for the job market — and overzealous investors are fueling a stock bubble
▼ + stars: | 2023-07-06 | by ( William Edwards | ) www.businessinsider.com time to read: +6 min

Both David Rosenberg and Rob Arnott see big disruption coming for the labor market. AI stocks are also overextended amid the current mania, they said. Rob Arnott says AI will evolve rapidly and upend the labor market. He added: "The implications of generative AI on the labor market will be one of upheaval and one of escalating job uncertainty." Beware of an AI-stock bubbleFor Arnott, AI will undoubtedly be good for bottom lines.

Persons: David Rosenberg, Rob Arnott, Rosenberg, Arnott, Tim Boyle, aren't, Merrill Lynch, it's, Tesla, that's, Gluskin Sheff Rosenberg Organizations: Labor, Research, Bloomberg, Getty, North, Rosenberg Research Locations: North American, ChatGPT

We're selling 11 shares of Costco Wholesale (COST) Wednesday, at roughly $527 each. Following Wednesday's trade, Jim Cramer's Charitable Trust will own 75 shares of COST, decreasing its weighting in the portfolio to 1.41%, from 1.62%. Costco Wholesale stock has been on a solid run lately, advancing about 9% since the company reported quarterly earnings in late May. With this sale, we're also downgrading Costco stock to a 2 rating , meaning we would wait for a pullback before buying up more shares. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Jim Cramer's, we're, Jim Cramer, Jim, Tim Boyle Organizations: Costco Wholesale, Costco, CNBC, Bloomberg, Getty Locations: Lake Zurich, Ill

☆ What are retail shrink and organized retail theft, and why do companies keep talking about them?
▼ + stars: | 2023-05-31 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +9 min

watch nowFor several years, the terms shrink, retail crime and organized retail theft have echoed from the mouths of politicians, police officers, trade groups and the country's most prominent retail executives. And how does it differ from retail crime and organized retail theft? The companies polled for the survey estimated that retail theft accounted for 37% of those losses, employee or internal theft 28.5% and process and control failures 25.7%. The NRF defines organized retail theft as the "large-scale theft of retail merchandise with the intent to resell the items for financial gain." The line between organized retail theft and shoplifting can be murky, but they are distinctly different.

Persons: Lindsey Nicholson, It's, Lisa LaBruno, Manhattan DA Alvin Bragg, Barry Williams, John Willis, Willis, let's, Willie Carswell, he's, He's, Carswell, Tim Boyle Organizations: Trade, CNBC, Universal, Getty, National Retail Federation, Security Investigations, Retail Industry, Association, Manhattan DA, New York Daily, Homeland Security Investigations, eBay Locations: Queens , New York, New York, Manhattan , New York, New, Charlotte, Niles , Illinois

☆ What Bed Bath & Beyond, Toys ‘R’ Us and RadioShack have in common
▼ + stars: | 2023-04-29 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +8 min

Staples is “a classic ‘category killer,’ like Toys R Us,” Mitt Romney, then Bain & Co.’s managing general partner, said in 1989. Another category killer fell this week, when Bed Bath & Beyond filed for bankruptcy. Once the go-to stop for everything in customers’ homes, Bed Bath & Beyond was brought down by shopping changes, competition and its own missteps. Founded in 1971 as Bed ‘n Bath as a small linen and bath store, the company changed its name to Bed Bath & Beyond in 1987 to reflect its expanded merchandise selection and built larger superstores. It’s somewhat ironic that there is now nostalgia for Bed Bath & Beyond and other once dominant chains that drove mom-and-pops out of business.

☆ Interest rate hikes have made financing a car pricier — especially if you have bad credit. How much you could pay
▼ + stars: | 2022-11-03 | by ( Sarah O'Brien | ) www.cnbc.com time to read: +2 min

Tim Boyle | Bloomberg | Getty ImagesYour credit score is one of several variables consideredThe higher your credit score, the lower the interest rate you may qualify for. watch nowThe difference in the interest rate available across different credit scores can be stark. For illustration: With a credit score in the 720-850 range, the average interest rate for a five-year, $45,000 car loan is just under 5.8%, according to FICO's latest data. Compare that to what someone whose credit score fell between 660 and 689 would pay. "This is the amount of credit you're using on your credit cards divided by your credit limits," Rossman said.

☆ Top Wall Street analysts say buy these stocks amid market uncertainty
▼ + stars: | 2022-10-30 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +6 min

Investors need to look past short-term market developments and pick out stocks that can withstand these uncertain times. Here are five stocks picked out by the top Wall Street professionals, according to TipRanks, a platform that ranks analysts based on their track records. (See Stride Blogger Opinions & Sentiment on TipRanks) Paris holds the 207th position among around 8,000 analysts tracked on TipRanks. 302 ranking out of about 8,000 analysts on TipRanks, has a 60% ratings success rate. Going by what Needham analyst Alex Henderson has to say about Juniper, the stock is a resounding buy.

☆ Nike's betting big on DTC, but it'll be a 'battle' to engage customers without retailers, analyst warns
▼ + stars: | 2022-09-23 | by ( Matthew Kish | ) www.businessinsider.com time to read: +3 min

At Nike's annual shareholder meeting two weeks ago, top executives once again defended the company's ongoing shift to more direct sales. Direct sales increased 7% to $4.8 billion in Nike's most recent quarter as it cuts down its reliance on wholesale. But yet another analyst is questioning the logic of the company's drastic pivot to direct sales. For decades, Nike largely operated through wholesale partners, such as department stores, sporting goods retailers, and mom-and-pop sneaker shops. At its annual shareholder meeting this month, CFO Matt Friend said the DTC strategy has driven a 2.6 percentage point increase in the company's gross margin in two years.

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