Read previewEven if you don't play video games, you probably know that video games are a really big business.
And if you pay attention to the media business, you may also know that by some measures, the video game industry dwarfs Hollywood in terms of revenue .
Which leads to layoffs: The games industry shed 8,500 jobs in 2022 and a record 10,500 in 2023, Ball reports.
And that also affects the mobile games business, since game-makers use mobile ads to distribute their apps, and to advertise to players once they've downloaded the apps.
Now, mobile game ads are more expensive and less precise, which makes it harder to find new customers and harder to make money from the customers they do have.
Persons:
—, Matthew Ball, It's, We're, Ball
Organizations:
Service, Business, Apple, PlayStation