“Génesis,” the album released on Thursday by the Mexican songwriter known as Peso Pluma, could easily become a blockbuster. Its advance singles have already been streamed tens of millions of times. Other songs that Peso Pluma has released this year have racked up hundreds of millions of plays — among them “Ella Baila Sola” (“She Dances Alone”), his collaboration with the band Eslabon Armado, which reached No. Peso Pluma — Hassan Emilio Kabande Laija, 24, whose stage name translates as Featherweight — is at the commercial forefront among young Mexican and Mexican American musicians who are updating vintage sounds for a broad new audience, in songs known as corridos tumbados, or trap corridos. Regional Mexican music is a folky, organic alternative to nearly all the other best-selling 2020s pop.

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Persons: “, Pluma, “ Ella Baila Sola, — Hassan Emilio Kabande Laija, He’s, Natanael Cano, ” Organizations: Grupo Frontera, Grupo Firme, Junior Locations: Mexican, Mexican American, Banda, United States, Mexico