CNN —While a number of major brands have announced advertising pauses on Twitter in the wake of Elon Musk’s acquisition, the platform has scored a new ad buy from one notable billion-dollar business: Musk’s SpaceX.
Musk confirmed on Twitter Monday that his aerospace company, SpaceX, bought a package to advertise its Starlink internet service on Twitter, though he downplayed the size of the ad buy.
The ad buy would be the first for any of Musk’s companies, including Tesla, which does not engage in traditional advertising.
“SpaceX Starlink bought a tiny – not large – ad package to test effectiveness of Twitter advertising in Australia & Spain,” Musk wrote in a reply to one Twitter user, adding that he did the same on competitors such as Facebook, Instagram and Google.
A number of major brands including General Mills, the North Face and several car companies (which compete with Musk’s Tesla) have announced they are pausing ads on the social network.