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☆ Fast-food chains like Taco Bell, McDonald's, and Chipotle keep introducing more expensive menu items — customers are eating it up
▼ + stars: | 2022-11-18 | by ( Mary Meisenzahl | ) www.businessinsider.com time to read: +3 min

Executives at Taco Bell, McDonald's, and Chipotle each noted success from pricier menu items recently. The more expensive meal promotion successfully brought customers in, and "drove the highest weekly digital transactions ever in the US business," Kempczinski said in the October earnings call. Taco Bell is seeing similar success with pricier menu items like the grilled cheese burrito, YUM Brands CEO David Gibbs said in a November earnings call. In New York City, a Mexican Pizza costs $6.49, and a double steak grilled cheese burrito goes for $6.79, about double the cost of lower-priced burritos on the menu. Analysts have praised both the grilled cheese burrito and adult Happy Meal as smart strategies driving sales.

☆ McDonald's is taking the McRib on a farewell tour. Here's why it will probably be back.
▼ + stars: | 2022-10-29 | by ( Mary Meisenzahl | ) www.businessinsider.com time to read: +3 min

McDonald's is taking the McRib on its fourth farewell tour. A farewell tour is more of a "call to action" than a sign the McRib will actually leave menus, an analyst said. McDonald's has held three other farewell tours for the sandwich, in 2005, 2006, and 2007. Taco Bell famously removed potatoes and the Mexican Pizza from menus only to return both within a year, saying demand for the Mexican Pizza was seven times higher after its return. When dishes like Mexican pizza or the McRib return, they already have a built-in fanbase among customers.

☆ McDonald's CEO says the McRib is the 'GOAT of sandwiches' for driving huge sales
▼ + stars: | 2022-10-27 | by ( Mary Meisenzahl | ) www.businessinsider.com time to read: +2 min

McDonald's praised the McRib for driving sales during an earnings call. The McRib returns to menus on October 31 for a limited time. CEO Chris Kempczinski called the sandwich, which returns to menus periodically, "the GOAT of sandwiches on our menu" in an October 27 earnings call. The chain didn't share specific McRib sales numbers from previous runs. The McRib returns to menus on October 31 for a "limited period."

☆ Edge Computing Helps Feed Taco Bell’s Digital Business
▼ + stars: | 2022-10-20 | by ( Kim S. Nash | ) www.wsj.com time to read: +5 min

Taco Bell is making aggressive use of edge computing to support the many digital ways customers can place orders, the fast-food chain’s head of technology said. PREVIEW“We took [on] our most critical workloads in order processing and menu data,” Mr. Parizher said. General Electric Co. and Siemens AG , for example, are using edge computing to optimize factory machines in real time. The Wall Street Journal's Steven Rosenbush, left, talks with Vadim Parizher, Taco Bell's vice president of technology, at an online event Thursday. With edge-computing foundations in place, he said, Taco Bell can experiment with connected robotic equipment that can fry food, warm up tortillas or pour drinks.

☆ Pizza Hut uses 'Italian taco' hack to mock Taco Bell's Mexican Pizza - as it returns after being sold out for months
▼ + stars: | 2022-09-17 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Pizza Hut poked fun at it by introducing a so-called "Italian taco." The "Italian taco", as it turns out, is just a regular slice of pizza folded at the corners to form a taco shape. In a since-deleted tweet, Pizza Hut introduced what it called the "Italian taco." Pizza Hut/TwitterPizza Hut also took a jab at Taco Bell for the months-long period in which the Mexican Pizza was sold out. The Italian Taco has been here and will be here forever," a Pizza Hut representative told Food & Wine.

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