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☆ Newsletters are helping these companies save money and bring a personal touch into their marketing strategies
▼ + stars: | 2023-03-31 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

Small-business owners say email marketing is one of the most cost-effective ways to reach an audience. These growing companies share how they saved money and were able to make more personal connections through email marketing. According to eMarketer, 67% of marketing professionals are investing in email marketing, and 48% of millennial consumers prefer to receive deals from brands via email. It gives businesses a direct pipeline to their audienceCollecting customer information is one of the most valuable aspects of email marketing, McNair said. "If you're not doing email marketing, you're leaving really important money on the table."

☆ The era of generic email blasts is over. Here's why customers expect personalized messaging and how to meet that expectation.
▼ + stars: | 2023-03-27 | by ( Sponsor Post | Created Insider Studios With Mailchimp | ) www.businessinsider.com time to read: +6 min

71% of shoppers expect personalized marketing from brands, and 76% are frustrated if this expectation is not met. Success stories from Pack Up + Go, Dirty Girl Produce, and Honeywell Biscuit Co. demonstrate the benefits of personalized marketing. The email marketing company Mailchimp, for example, offers businesses the ability to target their audience, personalize their message, and deliver emails at the optimal time. One company that excels at this is Pack Up + Go, an online travel company that organizes surprise vacations in the US. To re-engage old customers at the end of August, Dirty Girl Produce used Mailchimp's Customer Journey Builder to automatically email customers who hadn't made a purchase in the past 60 days with a discount.

☆ Without radical changes, TikTok could vanish from the US
▼ + stars: | 2022-12-30 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +4 min

From burnout among open-source developers to the downfall of Andreessen Horowitz's buzzy tech publication, Future, it's a packed edition. The worker told Insider that they used "exam dumps" to pass technical certifications, and that the answers were easy to find online with a quick Google search. This year, developers told us that they're fed up, and some are quitting and even sabotaging their own projects. Despite the 10% raise, doled out in April, Mailchimp employees told Insider that people nonetheless felt belittled and were quitting in droves. Earlier this year, Andreessen Horowitz's buzzy tech publication Future shut down.

☆ From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year
▼ + stars: | 2022-12-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.

Jones and Infowars had already been banned from Facebook, Instagram, Twitter, Apple, YouTube, Spotify, Google Play, Vimeo, Pinterest, Mailchimp and LinkedIn. But Ye’s interview had more than 3.1 million views as of publication. On other platforms, clips of the interview got millions more. Twitter suspended Ye later that night after Ye tweeted an image that contained a swastika. He showed clips of Ye praising Hitler, and Foreman speculated that his channel might get a “strike” from YouTube as a result.

☆ 3 simple email-marketing strategies to get people to open your emails and make a purchase
▼ + stars: | 2022-11-15 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

They suggested business owners personalize content and focus on providing value over making a sale. Courtesy of Kate Test DavisIn addition to connecting with customers, email marketing can convert readers into customers. Dalton and Test Davis shared with Insider the strategies they use to create smart email-marketing campaigns that generate results. "We found that sending our emails from a person instead of from an organization really improves our open rates," Test Davis said. Lean into what works for your audienceEmail-marketing advice from other businesses or business owners can only go so far.

☆ More Companies Pause Deal-Making Amid Market Volatility, High Inflation
▼ + stars: | 2022-10-10 | by ( Kristin Broughton | ) www.wsj.com time to read: +7 min

Many companies are taking a pause on acquisitions as a cocktail of worrying economic factors, including high inflation, rising interest rates and market volatility, is sapping the confidence of buyers and sellers. Deal-making activity is expected to remain tepid overall during the fourth quarter compared with 2021, barring an improved economic outlook and lower inflation readings, M&A advisers said. For instance, spinoffs or divestitures could become more popular deal structures as companies review their business models, Refinitiv’s Mr. Toole said. Even a number of early M&A discussions, including about possible financing options, are drying up, M&A advisers said. During the latest quarter, Adobe acquired 5.1 million shares at a cost of $1.8 billion, it said.

☆ Upcoming live events at Insider
▼ + stars: | 2022-01-19 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Below is a list of our upcoming in-person and virtual events, including exclusive fireside chats, compelling panels, and reporter Q&As. Featured Events for Sustainability & Climate ActionInsider Introducing the Optimist's Destination for Climate ActionApril 10, 2023 | 3 PM ETDetails to come! InsiderFor a Better Future: Bridging Culture, Business, and ClimatePresented by DeloitteApril 25, 2023 | 12 PM ETDetails to come! Panelists from Tinuiti, Jungle Scout, Bobsled Marketing, and Cure Hydration will discuss what this trend means — watch hereHow advertisers can navigate the death of the third-party cookie. To submit a potential speaker for an upcoming event, please complete this form.

☆ Moldova IT Park angajează Specialist în Comunicare
▼ + stars: | 2021-04-14 | by ( Alte Articole | ) www.civic.md time to read: +8 min

Moldova IT Park este în căutare a unui Specialist în Comunicare pentru a se alătura unei echipe dinamice, ambițioase și dedicate dezvoltării sectorului IT și ecosistemului de inovare digitală din țara noastră. În anul 2019 Uniunea Internațională de Telecomunicații a recunoscut Moldova IT Park drept una din cele mai bune practici globale în promovarea și dezvoltarea ecosistemului IT. Moldova IT Park a fost lansat la 1 ianuarie 2018, pentru o perioadă de 10 ani, fiind creat prin Hotărârea Guvernului Republicii Moldova la solicitarea a 15 companii IT. În prezent, Moldova IT Park este unicul parc IT virtual din țara noastră, numărând peste 700 companii rezidente, care generează peste 12 000 locuri de muncă și beneficiază de facilitățile prevăzute de legislația aferentă parcurilor IT. Responsabilități de bază:Implementează Strategia de Branding și Comunicare a Parcului; Elaborarează planul de comunicare și relații publice în conformitate cu obiectivele Parcului și ale Strategiei sale de Branding și Comunicare; Asigură vizibilitatea internă și externă a Parcului, inclusiv comunicarea cu rezidenții parcului și partenerii acestuia; Dezvoltă și gestionează campanii de comunicare locală și externă; Inițiază și menține un dialog continuu și constructiv cu instituțiile mass-media în plan local și internațional; Responsabilitate pentru selectarea canalelor media, a conținutului și a formei de comunicare pentru a atinge obiectivele stabilite.

Organizations: Park, Uniunea Internațională de Telecomunicații, IT, Generale, Microsoft Office, Administrației Locations: Moldova, Chișinăului, Park, &, Jurnalism

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