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Search resuls for: "Magnite"


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☆ Digital ad firm Kargo is acquiring a video tech firm in a deal that could be worth $100 million to move into streaming TV ads
  + stars: | 2023-02-03 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
The acquisition is aimed at giving Kargo inroads into the surging streaming TV ad market. Advertising technology firm Kargo has acquired VideoByte, a video tech firm that helps advertisers make ads for streaming TV platforms. Three-year-old VideoByte sells an ad server that lets advertisers run custom ads on streaming TV platforms. Kargo's competitors PubMatic and Magnite, for instance, have rapidly built out products that let publishers run ads in streaming TV platforms. As part of Kargo's move into streaming TV, the company has also hired Jennifer Pelino as chief strategy officer.
☆ Ad industry layoffs: 24 companies that cut staff in 2022 and 2023, including Magnite, Wunderkind, and Oracle
  + stars: | 2023-01-20 | by ( Lara O'Reilly | Lucia Moses | Ryan Joe | ) www.businessinsider.com   time to read: +1 min
Layoffs have been hitting the ad industry as marketers trim spending amid a softening economy. Insider is tracking which ad and marketing companies have laid off staffers, and how many. Layoffs have been hitting the ad industry since early this year as marketers reined in their spending over growing economic concerns. Marketing is typically the first expense companies cut in downturns and times of uncertainty, and the industry's biggest trend forecasters have revised down their estimates for global ad revenue growth next year. Insider is tracking which companies across the ad industry are cutting staff and how many.
☆ Google will soon kill the cookie, and 2023 will be the year to show whether the technology invented to replace it can save the ad industry's revenue
  + stars: | 2022-12-22 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +7 min
The loss of the cookie and other ways to identify people online has caused ad revenue to crater. "Too soon to say, but the platforms don't like it," said David Temkin, a Google executive who focuses on ads privacy. "Clean rooms we think are promising because they can respect user privacy," Temkin said. He notes that clean rooms can be slow and expensive. The prevalence of retail media already jumpstarted the need for clean rooms in 2022, said Scott Howe, CEO of LiveRamp, which provides clean rooms and identifiers.
☆ Retail advertising surged in 2022 — but in 2023, these new ad businesses will need to steal TV ad budget to survive
  + stars: | 2022-12-16 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
Retailers will face more competition for ad dollars with smaller ad budgets from marketers in 2023. WPP's media buying unit GroupM said that retail media brought in $110 billion this year and is on track to generate $160 billion by 2027. But 2023 will be the year that determines which retail ad businesses will win and which will lose. But some retailers are trying to grow their retail media businesses by separating those two, so retail ads are no longer part of the distribution deal. Retailers are coming for TV budgetsIf retail media budgets increase, other types of ad budgets must get cut.
☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
  + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +7 min
Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
☆ Walmart is bolstering its $2 billion ad biz by selling ads on TikTok and Roku, as rivals like Kroger are also pushing to sell ads in other platforms
  + stars: | 2022-09-20 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Walmart data can now power ads on TikTok, Roku, and Snap. Walmart's $2 billion ad business just got a major shot in the arm amid heated competition from retailers like Kroger and Amazon. Walmart data can now power ads on TikTok, Roku, and Snap. This is the first time it will power ad sales on other sites, said Rich Lehrfeld, SVP and GM of the retailer's ad arm Walmart Connect. BCG estimates that retail media will be a $100 billion market by 2026; ad agency GroupM has an even more ambitious forecast, saying retail media will hit $160 billion by 2027.
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