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☆ Meta's Threads hits 100 million users
▼ + stars: | 2023-07-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMeta's Threads hits 100 million usersMNTN CEO Mark Douglas and CNBC's Julia Boorstin join 'The Exchange' to discuss opportunities for digital ads space on Meta's Threads, Threads hitting one hundred million users in less than a week of launching, and Twitter traffic seeing a pullback.

Persons: Mark Douglas, CNBC's Julia Boorstin

☆ Threads becomes fastest growing app in history, hitting 100 million users in five days
▼ + stars: | 2023-07-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThreads becomes fastest growing app in history, hitting 100 million users in five daysMark Douglas, MNTN CEO, and CNBC's Julia Boorstin join 'The Exchange' to discuss opportunities for digital ads space on Meta's Threads, the app hitting one hundred million users in less than a week of launching, and Twitter traffic seeing a pullback.

Persons: Mark Douglas, CNBC's Julia Boorstin

☆ Open-source development is making A.I. more competitive, says MNTN CEO Mark Douglas
▼ + stars: | 2023-06-16 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailOpen-source development is making A.I. more competitive, says MNTN CEO Mark DouglasMark Douglas, founder and CEO of MNTN, joins 'The Exchange' to discuss new advertising tools that utilize AI video editing, productivity gains from AI integration, and open-source AI developers competing with big tech.

Persons: Mark Douglas Mark Douglas

☆ Pluto TV's cofounder just unveiled a free, ad-supported TV set. Check out the 18-page deck he used to raise funds from top media analyst Rich Greenfield and Gary Vaynerchuk.
▼ + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Pluto TV cofounder Ilya Pozin has launched a new company that's trying to disrupt TV advertising. Telly is a free, ad-supported TV that's backed by Rich Greenfield, Gary Vaynerchuk, and more. Ilya Pozin, who disrupted cable with free ad-supported streamer Pluto TV, now wants to do the same for your physical TV. His company, Telly, came out of stealth mode May 15 with a new, ad-supported TV that's free to the user. Pozin said the idea for Telly grew out of Pluto, a free, ad-supported TV streaming service that he co-founded in 2013; it was acquired in 2019 by Viacom (now Paramount Global).

☆ Here's why MNTN CEO is bullish on Netflix
▼ + stars: | 2023-04-19 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHere's why MNTN CEO is bullish on NetflixJason Bazinet, Citi analyst, and Mark Douglas, founder and CEO of MNTN, join 'The Exchange' to discuss Netflix's earnings numbers, advertisement competition in streaming, and innovating streaming technologies.

☆ Treasury monitoring developments from Silicon Valley Bank fallout 'very carefully,' says Janet Yellen
▼ + stars: | 2023-03-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTreasury monitoring developments from Silicon Valley Bank fallout 'very carefully,' says Janet YellenTreasury Sec. Janet Yellen comments on the fallout from trouble at Silicon Valley Bank, which saw its shares halted after the stock of its parent company dropped more than 60 percent Friday morning. With Mark Douglas, MNTN founder and CEO.

☆ The digital ad recession: What's next for Big Tech companies
▼ + stars: | 2023-01-31 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe digital ad recession: What's next for Big Tech companiesMNTN CEO Mark Douglas and Joanna Stern of The Wall Street Journal join 'The Exchange' to discuss a slowdown in in ad spending, ongoing ad tech litigation, and the use of AI for ad targeting.

☆ Advertisers are really excited about Netflix ‘at the right price,’ says MNTN CEO Mark Douglas
▼ + stars: | 2023-01-20 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAdvertisers are really excited about Netflix ‘at the right price,’ says MNTN CEO Mark DouglasMark Douglas, founder and CEO of MNTN, and Laura Martin, Needham analyst, join 'Power Lunch' to discuss Netflix as shares of the streaming giant surged after its latest earning reports.

☆ Watch CNBC's full interview with Mark Douglas and Laura Martin on Netflix
▼ + stars: | 2023-01-20 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Mark Douglas and Laura Martin on NetflixMark Douglas, founder and CEO of MNTN, and Laura Martin, Needham analyst, join 'Power Lunch' to discuss Netflix as shares of the streaming giant surged after its latest earning reports.

☆ Streaming ad services will have a price war, says MNTN founder Mark Douglas
▼ + stars: | 2022-12-30 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStreaming ad services will have a price war, says MNTN founder Mark DouglasMark Douglas, MNTN Founder, joins 'The Exchange' to discuss state of the ad market heading into 2023.

☆ From ads in video games, retail media, and cookieless tracking — experts predict these surging areas will drive ad industry M&A in 2023
▼ + stars: | 2022-12-20 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

Despite an economic downturn, experts predict there will be plenty of advertising M&A in 2023. While that could include some and firesales, deals are expected in hot areas like retail media and CTV. Insider spoke to more than a dozen industry experts who dished on the trends that will drive advertising M&A next year. Companies in hot areas like performance marketing, retail media and CTV will buy others to build out their offeringsPerformance marketing, retail media, and the growth of connected TV advertising have been among the hottest trends for advertising companies and agencies in recent years. Areas like retail media and ad-supported streaming are on fire.

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☆ More people are going to focus on Netflix's guidance, says Wedbush's Pachter
▼ + stars: | 2022-10-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMore people are going to focus on Netflix's guidance, says Wedbush's PachterMichael Pachter of Wedbush Securities and Mark Douglas of ad tech firm MNTN join 'The Exchange' to discuss Netflix ahead of this afternoon's earnings announcement. Can an ad-supported tier make a difference in the company's fortunes?

☆ A hacker turned serial entrepreneur who built an ad platform for streaming TV just raised $6.75M and plans to mimic Google's playbook by courting smaller advertisers
▼ + stars: | 2022-09-22 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +3 min

The startup makes running ads on streaming TV simpler and cheaper for small to mid-sized businesses. Vibe, which measures how streaming TV ads perform for small to mid-sized businesses, raised $6.35 million in seed funding from French venture capital firm Elaia Partners. Its technology lets advertisers create and run campaigns by themselves on streaming TV platforms. Quérou added that Vibe does not compete with public adtech companies like The Trade Desk, which works with larger TV advertisers. Quérou also previously founded Motionlead, a creator of playable ad units that is now part of app retargeting platform Adikteev.

☆ Retail tech firm Swiftly just became the latest startup to enter the unicorn club. Meet the 6 other adtech firms that reached $1 billion valuations despite the economic downturn.
▼ + stars: | 2022-09-20 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +8 min

Retail tech firm Swiftly is the latest unicorn after a $100 million funding round in September. It was the company's second $100-million funding round in the past six months. SwiftlyUnicorn as of: September 2022Total funding to date: $210 million, according to SwiftlyMost recent valuation: $1.1-1.2 billion, according to SwiftlyFive-year-old Swiftly is the newest adtech startup to enter the unicorn club. Its rise to over $1 billion value came from a $100 million Series C round led by BRV Capital Management, announced Monday. In February, the six-year-old company closed on a $150 million Series C funding round led by Tiger Global Management.

Kanye West’s breakup with Gap Inc. reflects a broader trend of celebrities seeking more control over the brands they create or back. But in this instance, Mr. Shabelman said the friction between Mr. West and Gap fits into a larger development in the world of celebrity marketing. Mr. West “doesn’t need those corporations,” said Anjali S. Bal, an associate professor of marketing at Babson College. Mr. West formally notified Gap on Thursday that his Yeezy LLC fashion brand was terminating his partnership with the apparel chain. More recently, tennis champion Naomi Osaka last year began a media company called Hana Kuma in partnership with SpringHill Co., an entertainment firm co-founded by LeBron James.

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