"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider.
"Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said.
"Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms.
On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms.
TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.